My Philosophy: Good marketers fly - Great marketers landMy Process: Ask why. Ask why (again!). Test. Learn. Market [repeat]My Labels: Strategist. Problem Solver. Linchpin. Ideator. Mentor. Collaborator. Influential. Detail-Oriented.Where the enigma of human motivation meets the power of marketing innovation, is where you'll find me. As an endlessly curious individual, I am captivated by the intricate essence of people's "why." I delight in unlocking the mysteries that drive human actions. This innate curiosity influences both my marketing philosophy and approach. With over a decade of experience in integrated marketing and communications, my expertise traverses the ever-evolving landscapes of Cloud, SaaS, and cybersecurity, as well as the captivating realms of automotive, non-profit, and retail. I am driven by the aspiration to make a lasting impact on the hearts, minds, and lives of customers, partners, employees, and fellow humans alike. Areas of Expertise:• Marketing Strategy | Marketing Project Management & Leadership• Campaign Design & Execution | Campaign Management & Reporting• Public Relations & Press Release Drafting | Press Agency Management & Negotiations | Media Kits • Branding & Differentiation | Brand Management & Strategy • Social Media & Influencer Marketing | Social Media | Omni Channel Marketing • Content Development & Collateral | Newsletter, e-Books & White Papers, Infographics• Content Marketing & Thought leadership | Storytelling • Communication Strategy | MARCOM | Executive & Partner Communications • Internal Communications & Employee Experience | Change Management | DEIB Leadership• Agency & Vendor Relations | Vendor Management | Contract Negotiations & RFP Management• Team Hiring, Leadership & Development | Mentoring & Coaching• B2B/B2C Acquisition & Lead Generation | Customer Journey Mapping• Event Marketing & Management | Event Production | Tradeshows & Event-gamification• Employee Engagement Manager & Events | Employee Sentiment Reporting & Analysis• Sales Support & Enablement | Training, Learning & Development• Market Research & Trend Analysis | KPI Measurement & ROI Reports• Marketing Operations & Process Improvement | Project Planning & Cross-team coordination• Influencing & Stakeholder Management | C-suite Presentations | Feedback FacilitationIndustry background spans SaaS, Cloud Operations, Cybersecurity, FinTech, Automotive, Non-profit, and the Accessible-Luxury market; with additional interest and passion in working in the female economic & empowerment space and consumer space.
Listed skills include Social Media, Social Media Marketing, Digital Marketing, Online Advertising, and 32 others.