"Teladoc for Home Improvement" ProHow empowers homeowners to undertake their home improvement projects with confidence and skill by putting trade Pros on their side. ProHow led the home improvement coaching vertical with a marketplace that democratizes trade knowledge by connecting homeowners with vetted trade professionals over video call.- Direct ProHow’s product growth strategy based on performance of key features, customer segments, and industry verticals. Prioritize roadmap to drive product innovation and brand leadership.- Execute multi-channel marketing campaigns and produce content marketing videos to enhance brand awareness and brand voice. Leverage social media, online ads, direct mail, influencer collaboration, and industry research to target and refine key customer segments and brand direction.- Lead cross-functional teams to ensure growth targets are met and reliable products are delivered with high customer satisfaction scores and a focus on user experience.- Deploy and leverage custom internal AI GPTs to exponentially increase efficiencies across all verticals.

- Led all business operations including business formation, marketplace insurance, recruitment strategies, fundraising efforts, investor relations, financial oversight, and business partnerships.- Defined 0:1 go to market strategy, designed, developed, deployed, and maintained the software product, branding initiatives, and website. Launched the MVP and focused on continual improvement based on customer feedback and needs.- Recruited and vetted a wide array of tradespersons from across the country and streamlined onboarding.

Acted as a technical product expert and customer advocacy leader within the Marketing Department. Strategic internal transfer to aid executives in realignment of the marketing team. Worked closely with product management and sales leaders to develop and market new In-Flight Entertainment (IFE) hardware systems and SaaS applications.- Led $100MM+ proposal efforts- Developed and marketed new technologies- Launched SaaS product lines- Presented/demoed to C-suite

C-suite cost improvement initiative with team of external consultants. Researched and developed enterprise-wide business cases for optimizing procurement, supply chain, operations, vendor contracts including negotiation and vendor management, overseas manufacturing, and product prototyping.- Eliminated inefficiencies and increased profit margins throughout the organization resulting in more than $100MM in savings by driving consensus among company leadership to adopt streamlined business plans.

Hybrid customer-facing role combining Systems Engineer and Business Analyst/Product Manager functions focused on ensuring customer success by advocating for airline customer needs and delivering world-class IFE. Acted as a communication bridge between technical engineers and non-technical customers.- Oversaw definition and delivery of 40+ concurrent programs for largest client- Acted as voice of customer- Defined, translated, and verified customer requirements- Developed new software and hardware products to meet client needs

Owned all requirement definition and system-level testing for DAL-A cockpit avionics system.- Managed requirements, defined and executed test procedures- Streamlined requirement coverage analysis and traceability

Led team of 5-8 multidisciplinary engineers (design, integration, and test engineers) authoring technical documentation and training material for AESA radar system while adjusting to an evolving schedule and changing budget. - Collaborated with military customer on definition of training material