Mark Errington Email & Phone Number

Liverpool, Gb

Liverpool, Gb

Liverpool, Gb

Manchester, England, Gb

Partnering with Piing to deliver their customer-driven growth strategy. Supporting their stratospheric growth over the last year, we've doubled sales and become a much-loved part of the fan experience in multiple sports. Piing creates games for crowds, proving World-Record beating tech that scales to 100,000 players games and beyond. Our partners include leading global brands such as Adidas and Telefonica, and rights holders such as Man City, Atletico de Madrid, and the Tampa Bay Rays.

Supporting business leaders & brands to engage customers, grow revenue & stand out from the crowd.If you need help building your marketing strategy, designing eye-catching campaigns or finding a path to grow and thrive in today's competitive landscape, please feel free to reach out.🏗️ Building your marketing strategy✍️ Defining your go-to-market plan📊 Creating cross-channel tactics and KPIs💡 Idea generation and marketing workshops🧑‍💻 Support creating or leading your marketing team

Proud to be supporting this health-tech start-up on their mission to revolutionise injury recovery. Helping the team to sharpen their brand and deliver their next stage of growth.

Merseyside , Gb

Working to change the world for the better. ICE is one of the fastest growing health and lifestyle behaviour change organisations in the country, supporting clients’ to understand people, inspire action and change human behaviour.

Creative, innovative and goal-focused, Continuous is one of the North West’s leading brand consultancies. Working as part of the senior leadership team, my role focused on responding to client briefs and providing strategic direction across accounts totalling more than £1m - clients included Primark, Liverpool FC, Ideal Standard, Amtico and Weightmans. I specialised in understanding and mapping customer experiences, developing multi-channel marketing campaigns and scoping/briefing development teams from concept to delivery. Partnering with a range of creative and technical teams, this role required strategic thinking, collaboration and positivity.

Manchester, England, Gb

Castore are an exciting and truly competitive newcomer to the global sportswear market. With turnover, product innovation and brand partners that punch well above the weight of any 5-year-old business, it’s an ambitious brand with a mission to produce the world’s best activewear. As the brand entered its next stage of growth, I worked to define and lead their Digital Strategy. Led across a range of departments to introduce critical business processes, roles and digital platforms that have enabled the brand to grow profitably and quickly.

London, Gb

Eccentric, engaging and inspiring - Paul Smith is a pillar of British Fashion who has shaped the culture of Menswear over the last 50 years. True to his personal mantra - Everyday is a New Beginning - the brand is constantly striving to improve the way it does business. Aiming to produce a consistent, market-leading Digital experience, this role was responsible for maintaining digital growth and developing Paul Smith’s CRM strategy. Unfortunately due to COVID-19 and related strategic changes, this role and related investment was scaled back.

Gb

Founded in 2009 by Liam Gallagher, with a unique authenticity across both fashion and music, Pretty Green is an ambitious British fashion label forging a leading position in mid-market menswear. Responsible for the development and execution of the brand’s digital marketing strategy, tasked with driving greater profitability from digital channels, developing our content strategy and maximising growth globally.

London, England, Gb

Finessing its online offering and adapting to market changes in recent years, Hobbs has become a leading light on the British high-street and continues to grow profitably. During my time there I was able to successfully increase quality site traffic, improve brand awareness and grow demand via a mix of owned, earned and paid media. Managed a £1.5M media budget and led on a range of content, media and data projects, driving incremental trading growth, higher ROIs and improved customer engagement. Enjoyed developing a team of three talented digital executives and partnered with CRM, Ecommerce, Trading and Brand teams to support the production and distribution of digital campaigns.

London, Gb

Rapha is the World’s leading cycling brand, constantly pushing industry boundaries and becoming a reference point for digital and brand marketers along the way. With the support of a talented team, I was responsible for developing and delivering Rapha’s digital strategy. My work provided the crucial link between data, research and creative execution. In my four years with the business, I led across a myriad of creative and commercial projects, directly contributing to the brand’s rapid growth – both revenue and traffic increased +30% YoY between 2013 - 2017. Highlights included:- Defining and evolving Rapha’s Digital Marketing function.- Partnering with the CMO and Head of e-Commerce to lead digital strategy and comms planning.- Managing & coaching the digital team - direct reports covered paid media, SEM, Social & CRM.- Writing creative briefs and overseeing global campaign execution across 20 markets.- Leading successful tenders for PPC agency support, CRM software and on-site Customer Reviews.- Recruiting the Digital Marketing function from scratch.

London, Gb

Before progressing into a more senior role, I joined Rapha to manage and improve digital campaign execution. Initially, this position was focused on deploying paid media, monitoring spend and driving optimisation. By leading on key pieces of research and customer analysis, I quickly evolved the role into a more strategic function. Underpinning my tactical knowledge with strategic oversight, I was able to make content recommendations and pitch for increased investment. My work directly contributed to significant engagement uplifts across both paid and owned channels, driving revenue and ROI growth.

New York, Ny, Us

Worked for two years in this interesting and varied role at Egencia, Expedia Inc’s fastest growing brand. Supporting across multi-channel brand and lead generation campaigns, this position laid the foundations for my technical understanding of digital channels and integrated communication strategies. As the technology leader in its industry, I was also exposed to the world of product development, sitting in on sprint cycles and assisting with digital product testing and focus groups.

Merseyside , Gb

An active member of the social engagement team working across multi-channel projects to generate awareness and education about underage drinking, breast cancer screening and other health issues. Responsible for managing research, collating public surveys and leading focus groups. Clients included: Liverpool NHS & Bristol City Council.

Assisted the creative director of this independent photographic and media studio. The position demanded creativity, adaptability and excellent organisational skills. Highlights included co-ordinating location photo shoots and assistant production of a postgraduate fashion show. Clients included: Littlewoods, Liverpool JMU & Icon Magazine.

Diploma In Professional Marketing

First Class Ba (Hons), History