I have had a 37-year career with management and practical experience in corporate and product positioning, communication, advertising, marketing, publications and sales. I have always been an early adopter of technology to improve processes and analysis.I am experienced in all the disciplines that fall under the umbrella of “marketing.” I excel at team development and management. My specialties are corporate communications, the conceptualization, planning and execution of campaigns, as well as the writing of marketing and advertising copy. I am creative. I am proficient in communication, advertising, marketing and promotion principles, print and multi-media production and related industry-standard computer applications. This knowledge helps me to successfully manage others working in these disciplines and develop strong relationships internally and externally. I am a team player and a team builder.I have spent my entire career in management, maximizing in-house resources and effectively utilizing outsourced resources. I take an entrepreneurial view of my responsibilities in a company, which causes me to focus on the bottom-line in departments traditionally thought of as spending rather than saving company resources. Analytics are everything. If we cannot measure the effectiveness, why are we doing it?