Mark Estrada Email & Phone Number

Langley, B.C., Ca

Currently leading and maximizing sales performance within the renovations retail environment. Key areas of responsibilities include working and driving the renovation sales team, overseeing day-to-day operations, setting targets, and implementing strategies to achieve revenue goals. Other areas of responsibilities involve training and motivating staff, analyzing market trends, and ensuring an exceptional customer experience. Utilizing my leadership and strategic acumen, I am focused to enhance sales productivity, foster strong customer relationships, and optimize the overall performance of the single-family renovation market.

Langley, B.C., Ca

Secured and responsible for ensuring the relationship between Centra and 22 of The Home Depot stores across BC. In addition, routinely develop industry relationships within the construction, building, and property management sectors and prospecting of new business in the multi-family renovation market.• Management of resources and coordination of efforts to build the relationship between Centra and The Home Depot• Strategic development of initiatives with the largest national home improvement retailer and their national and regional supplier partners• Contribute to the overall sales targets of the organization through new business development initiatives in multi-family projects

Langley, B.C., Ca

Strategic level marketing encompassing overall leadership of the Marketing Department and creation of the new Centra Windows brand. This was a dual role that covered both Senior Leadership Team duties and the Marketing Manager functions below.• Conceptualized and launched, new “Where Customers Become Family” brand • Achieved a record number of generated leads in a single month in the history of the company (28% increase)• Provided high-level oversight of all markets: single-family retail, multi-family supply and installations, and supply only

Langley, B.C., Ca

Management of both the B2B & B2C marketing & business development campaign strategies and execution. The position requires working with internal and external partners to create, launch, and bring value through new and innovative advertising campaigns, discovering beneficial relationships across trade channels.• Plan, implement and analyze online and offline lead acquisition and branding campaigns• Create and modify nurture marketing and sales relationship strategies• Set expectations and accountability targets for Sales Support and Customer Care teams• Communicate company-wide plans and results to Centra stakeholders• Recruit, coach, and develop new and existing employees• Prepare and adhere to the marketing budget and approve marketing expenses • Prepare marketing reports by collecting, analyzing, and summarizing lead and sales data and provide business insights for campaigns, including digital and effectiveness of marketing • Research competitors, associations and potential partners to create an accurate and up-to-date market analysis• Ensure an industry-leading customer experience across all traditional media channels and consumer events

Surrey, British Columbia, Ca

Responsible for the planning and execution of the overall marketing strategy, which included developing new community markets for student recruitment, managing budgets, analyzing marketing initiatives, and the training and mentoring of marketing staff. The community aspects included promotions of programs through building partnerships, presenting at information sessions and creating brand awareness through industry speaking engagements.• Mentored, trained and coached a team of 6 employees including a community team, digital team, and events team• Established new relationships with community partners, government sites and immigration centers across BC as well as maintain those relationships through regular sales visits and detailed follow-up• Developed and taught CareerConnect, a two-month complimentary certificate program, that resulted in over 60% of the students finding employment before program completion• Orchestrated teams of 20+ people during various community-based fairs, trade shows, direct selling initiatives, and semi-annual graduation ceremonies• Completed 3 major projects including integration of a new CRM tool, website and marketing automation tools using best practices and consultant recommendations • Strengthened departmental relationships between marketing team and inter-departmentally to optimize workflows

Mississauga, On, Ca

Developed the overall Western Canadian marketing strategy which includes managing a budget, cost analyzing and reporting of events, programs and initiatives. Led a marketing department and facilitated inter- departmental activities that led to heightened brand awareness within our internal staff, local communities, geographic region, and nationally from coast-to-coast. • Created standard branding and merchandising plans and enforced brand consistency across all 20 branches, the Nedco website, and all customer touch points between Nedco Western Canada and the public• Planned and executed multiple annual sales conferences with over 260 guests and included accommodations, transportation, internal meetings, breakout sessions, selling trade shows, and awards banquets• Planned and executed multiple incentive travel conferences with over 180 guests and included both air and ground, sponsored events, and meetings • Negotiated for co-op marketing funds with suppliers that funded promotions to increase sales• Developed an online strategy that increased online sales over 50% year over year that included training and assisting the sales force with proprietary CRM tools and the online ordering system• Slashed event operating costs by negotiating with external suppliers in the meeting planning, hospitality and travel industries on behalf of the Division• Participated and chaired a National Best Practices marketing committee

Mississauga, On, Ca

Supported the Marketing Manager and the department by coordinating marketing initiatives and programs including all promotional materials, website, the Nedco loyalty program, Nedco incentive travel program, store merchandising and website • Worked cooperatively with 20 branches across the Western Canada and created over 120 targeted marketing campaigns annually• Invoiced, tracked and collected supplier co-op funding annually • Consulted for modern marketing tactics including customer database management, direct e-mail campaigns and website redesign• Trained and assisted the sales force with specially designed sales tools such as a sales portal and online ordering system

Mississauga, Ontario, Ca

Generated sales through educational, institutional and tourism groups and through the cooperation with other attractions on joint marketing initiatives. Also represented the Vancouver Attractions Group at Rendezvous Canada, hosted FAM tours of the IMAX Theatre and worked with local accommodations to create packages for guests.

Coordinated Marketing efforts and ensured that the brand was recognized within target markets. Also had to ensure that the sponsors of the program were properly represented and that the strategic priorities of the organization, in terms of Marketing and Communications objectives, were met.

Bachelor Of Commerce (Bcom), Marketing/Marketing Management, General

Diptech, Marketing Management