Kate Cooley Email & Phone Number

New York, Ny, Us

Boston, Massachusetts, United States

• Guided strategic direction for omni-channel marketing, leveraging deep knowledge in CRM and marketing analytics to enhance patient engagement and drive measurable business outcomes.• Developed strong client relationships as a key strategic and business partner, expanding accounts and revitalizing atrophying partnerships through innovative, client-focused solutions.• Innovated advanced analytics, facilitated strategic workshops, and devised segmentation strategies to optimize marketing effectiveness for pharmaceutical clients.

Raleigh-Durham, North Carolina Area

Raleigh-Durham, North Carolina Area

Coached my 16 year old daughter and her swim partner in the creation of their first company. Successfully crowdfunded, attracted 3 Olympic backers, nationally televised by Entrepreneur Media, winner of multiple pitch competitions, recognized brand in the competitive swim community. Wotter is a modern athletic swim gear brand that celebrates and elevates female swim athletes. We employ tech crafted materials and female foward styling to foster individual expression, self confidence and lifelong retention of girls in the sport of swim.

Raleigh-Durham, North Carolina Area

At Buttershop we are innovating relateable, mission driven brands that engage and inspire across digital and physical domains. We are growing companies at record speed with potent funnel building methodologies and cross-platform expertise. Our focus is on helping companies that are making Raleigh, North Carolina the #1 place to nurture a Unicorn. www.buttershopcreative.com

• Lead brand team in all strategic and tactical marketing activities* Established an evolutionary commercial approach by introducing data driven insight and organizational influence• Netted a 78% increase in pipeline growth, 100% growth in capital device sales and 140% growth in consumables year over year• Introduced and executed implementation of “Big Data” driven targeting and call plan optimization, doubling Salesforce.com lead generation throughput and significantly increasing efficiency in highly resource constrained. 30 person US sales team• Launched new consumable device “LipiFlow Activator II”, coordinating communications strategy to sales team and customer base, designing tactical rollout plan and forecast/demand planning interface

Research Triangle Park, North Carolina

• Lead all market analytics programs, reporting and qualitative + quantitative market research for blockbuster HIV dolutegravir franchise administering a significant component of departmental $8M budget (key brands Triumeq and Tivicay)• Significantly evolved research, reporting and customer analytics & insights to establish a repeatedly recognized best-of-pharma competency• Acted as trusted expert of the HIV market in the capacity of consultant, partner and advisor to Executive and Brand teams to drive impactful strategic planning, execution, tracking and adjustment activities• Imbued marketing expertise into analytical activity, enriching data insight dimensionally and practically for powerful implementation into the business• Acted as voice and advocate of the customer across DTP & HCP audiences, informed by deep research/evidence-driven insight

Research Triangle Park, Nc

GLOBAL TELECOMMUNICATIONS NETWORK EQUIPMENT PROVIDER Globally Recognized Brand in Telecom Network Equipment. Engineered marketing strategy growing revenues by more than 1300% over tenure. Escorted company through volatile start-up phase into stable growth phase.• Developed and executed all aspects of brand and marketing strategy• Developed all marketing communications including materials online, offline and tradeshow• Developed comprehensive digital strategy to include web based catalog, electronic customer support and digital newsletter program• Lead strategic planning process, developed documentation, facilitated all meetings

Miami/Fort Lauderdale Area

CHARITABLE ORGANIZATION PROMOTING SUSTAINABLE FOOD PRACTICES AND SCHOOL GARDENSBoard of Directors – Director of School Wellness, October 2010 to August 2011 (left due to NC relocation)

Director of nine member pharmaceuticals marketing and sales management consulting practice, founded by former client insiders and leading industry consultants.Conducts Forecasting, Sales Analytics, Marketing Analysis, Marketing Planning, ROI assessment and ad hoc analytical studies.Founder and Managing Principal, June 2003 to July 2010• Established a recognized leading pharma forecasting and advanced analytics consultancy • Responsible for all aspects of practice management and client involvement• Presented at key industry conferences, recognized as innovator and thought leader• Developed polished presentations, delivered findings and made recommendations that drove grand scale fortune 500 client business decisions• Conducted global studies including US, G5 and Emerging Market countries

Cultivated Marketing Science competency within niche pharmaceuticals company, managing two direct reports.Acted as top advisor to executive staff for key strategic planning and business development activities.Developed and employed methodologies for physician segmentation, promotional sensitivity, tactical return on investment analyses, brand forecasting and field force optimization.Analyzed primary and secondary research findings to derive marketing strategies tailored to customer physician segments.Yielded optimized tactical spends and high impact brand corrective action plans.Managed all third party research and information vendor relationships.Planned, executed and analyzed CNS and women's health product research across all phases of product lifecycles – launch to maturity.Repeatedly received performance awards for excellence including company's top award for cultivation of Marketing Science and Research competency at Noven.

Developed Marketing Plan to Support the Space Operations Commercialization InitiativeDeveloped system-wide capacity model and accompanying NASA Technical note, “Modeling Excess Capacity in the NASA Space Communications Network”.

Responsible for All Aspects of Capital Project Management from Project Conception to Completion•Participated in the development and implementation of a $200 million dollar, five-year strategic growth plan.•Engineered projects on a corporate level for nine production facilities.•Generated and maintained project scopes, budgets and schedules with ultimate bottom line responsibility.

Responsible for Analysis, Design and Test Activities Associated with Aircraft Development

Mba, Marketing, Operations Research

Activities and Societies: 2000 Pacesetter’s Award for Excellence in Leadership International Business Club – Vice President Emerging.

Bsme, Mechanical Engineering, Aerospace Engineering, Fine Arts