Managing budgets up to 3 Crore/month

Leading a team of 9 people , owning the P&L and driving user and revenue growth of multiple clients in the edtech space. Working directly with the CEO and the team to deliver excellent work and build a culture of high performance.Developed and maintained strong relationships with clients by understanding their business objectives, requirements and challenges.Identifying opportunities to grow client's businesses and providing solutions to increase their ROI.Strategizing Digital Marketing Campaigns across all platforms to achieve client goals.Designed and Setup User Journeys across multiple tools and Platforms

● Responsible for lead generation through Linkedin and email marketing● Create marketing strategies, and messaging to acquire and retain customers

● Responsible for revenue generation through paid ads (Managing budgets up to 2 lakh/month on FB/IG) and email marketing (Create automated flows and campaigns on ‘Klaviyo’ & 'Omnisend')● Create marketing strategies, messaging, creatives, and offers to acquire and retain customers● Optimize website for better customer experience and conversions

Responsible for email marketing campaigns, Social media strategies and campus partnerships for engagement and lead generation (Generated more than 2200+ leads for webinar funnel, CPL - 0, influencer outreach across various marketing channels (Generated more than 700 leads, CPL - 0), Identifying potential markets and products and testing them extensively.

Responsible for running Facebook Ads and driving sales for the company (Managed budgets up to 10k/day, Max ROAS achieved - 3.8 on a spend of 4.5 Lakhs), developed engagement strategies for FB/IG page (Brought 7000 visits/month organically) and automated Facebook advertising with Reveal Bot

Responsible for managing portfolios of various indices, Timely reconstitution, rebalancing and review of assigned indices, Index Development and performance analysis based on backtesting.

Worked on Mobile based payment application (Android) under the guidance of Mr. Ritesh Agarwal, (Managing Director) fonePaisa Payment Solutions Pvt Ltd. The application captures static information about the user, e.g. name, date of birth and contact details. The user can register manually or by signing in through Google or Facebook. Also a SMS is sent to a server after registration. App would allow user to save MMID information, which is the key identifier for IMPS based money transfer. User may enter any number of unique MMID. System validates for the unique MMID.