Shaheed Goss Email & Phone Number

Vancouver, Bc, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Brand Strategist

Toronto, Ontario, Canada

• Develop, implement, and manage Parts & Service Marketing campaigns/programs to support parts sales performance, ever better customer retention and profitability• Lead in the design, production, launch and support of campaigns/programs• Develop, implement, analyse, and report on campaign/program performance; use insights to support presentation of data driven improvement opportunities• Design, develop and produce promotional support and reference materials consistent with corporate brand direction• Collaborate with Tier 1 (National) agency partners to define and deliver strategic marketing initiatives that promote education, awareness, and consideration• Support Tier 2 (Regional) Dealer advisory boards and agency partners in the design and delivery of aligned marketing initiatives that promote conversions and drive sales• Support the analysis of key parts sales trends to identify promotional opportunities• Complete research to determine viability of new products, programs, and other opportunities• Prepare planning documentation using PDCA (Plan, Do, Check, Act) principles for Tier 1 (National) strategic programs and activities• Liaise with TMNA (Toyota North America), TMC (Toyota Japan), and other affiliates to support best practice sharing and foster continuous improvement• Track performance of and administer the Toyota Retention Support Program (TRSP)• Collaborate with key product partners/suppliers in support of key product promotion• Communicate with field staff, dealer partners and other internal/external stakeholders to share information and collect feedback on campaigns/programs; utilize feedback to identify and present new opportunities for kaizen (continuous improvement) to management• Monitor market behavior and identify opportunities to enhance content that drives education, awareness, and consideration • Partner with internal/external digital partners to implement enhancements• Organization of conferences and related promotional material

Toronto, Ontario, Canada

- Develop, implement, and manage Parts and Service Dealer programs to increase parts sales, customer retention and gross profit- Support the development and analysis of parts sales targets at the National and Zone level- Conduct research to determine viability of new products, programs, and other opportunities- Facilitate new product technical approvals and introduction through communication with suppliers and key Toyota stakeholders- Monitor and report on Key Product sales and related programs; develop strategic action plans to increase parts sales- Maintain ongoing evaluation and analysis of merchandising strategies, National and Zone campaigns, and other initiatives to maximize sales potential- Prepare and distribute (management, field staff, and other partners) monthly product sales performance reports in relation to products and programs within assigned portfolio- Act as liaison between TMNA, TMC, and other affiliates to support best practice sharing and foster continuous improvement- Assist in the design, development and production of promotional and reference material consistent with corporate brand direction and objectives- Collaborate with agency partners in the preparation of National and Market Area campaigns to promote Customer Retention- Prepare planning documentation using PDCA principles for National strategic programs and Zone TDA activities- Maintain effective partnerships with local suppliers in support of program/product promotion- Communicate with field staff to collect feedback and provide information on key products/promotions- Evaluate/analyse merchandising strategies, National and Zone campaigns to maximize sales potential- Participate in and help organize Parts & Service, National, Zone and Dealer marketing meetings and conferences- Participate in the ongoing review, creation and/or updating of Standard Operating Procedures

South Africa

Responsibilities:- Management and oversight of all Toyota Gazoo Racing South Africa (TGRSA) interests- Leverage TGRSA across all communication areas (Sponsorships, Promotions, Events, Advertising, Digital Marketing, Social Media)- End to end management and tracking of all TGRSA marketing communications activities- On-going relationship building with TGRSA stakeholders, partners and sponsors- Negotiating and finalizing contract terms and outputs with partners and sponsors- Co-ordination of global affiliates for event participation and execution- Manage events, teams, sponsorship partner conferences and CRM activities and displays- Cross functional and collaborative project management and task delegation- Budget planning and total control of Motorsport budget Achievements: - Development and launch of racing series “GR Cup” and development racing programme “GR Junior Academy”

Johannesburg Area, South Africa

Responsibilities:- Management and oversight of all Toyota and Lexus Aftersales and communication assets- Compiling strategic plan and integrated marketing plan annually- Planning, briefing and monitoring social media, website and media placements- Sourcing, distribution and billing of dealer network (204 across Southern Africa) service promotional give-aways - Monitoring of marketing and dealer incentive expenditure vs annual budget- Dealer network marketing and CI compliance, intervention and support- Development of in-person and digital training modules for dealer and field staff for new product and service introductions- Cross functional collaborative project management and task delegation- Development and co-ordination of Toyota SA Loyalty Programme- Agency briefing and liaison for ATL and BTL campaigns (digital / traditional media channels)Achievements: Global best practice campaign for TAKATA Airbag Recall campaign. Development of first manufacturer level automotive Loyalty Programme in South Africa. Introduction of “Toyota Connect”, first connected car device across full vehicle range in SA.

Johannesburg Area, South Africa

Responsibilities:- Assisting in the management of all Toyota Genuine (Aftersales) communication assets- Planning, briefing and monitoring social media, website and media placements- Co-ordination of dealer network (204 across Southern Africa) promotional give-aways- Agency briefing and liaison for ATL and BTL campaigns (digital and traditional media channels)- Tracking payments and supplier development- Customer experience in dealer tracking and strategic invention for red flag dealers- Automation of dealer ordering and billing processesAchievements: Creation of Dealer Portal for ordering and accessing marketing material

Miami/Fort Lauderdale Area

Bcom Honours, Marketing Management

Graduated with an "A" Aggregate Distinctions in: Strategic Marketing Management Research Methodology Services Marketing Brand Management.

Bachelor Of Commerce - Bcom, Marketing

Activities and Societies: The Consulting Club Golden Key InternationalDeans Commendation recipient in 2015 and 2016 Certificates of Merit.