My tenure at Xeno Leads has been marked by a relentless pursuit of excellence, driving digital transformations, and delivering measurable results that underscore the power of effective digital marketing strategies.- Strategic Marketing Development: Crafted and executed end-to-end digital marketing strategies tailored to the unique needs of each client, including start-ups and established enterprises.- SEO and SEM Management: Spearheaded SEO and SEM initiatives, utilizing tools like SEM Rush and Google Keyword Planner to enhance online visibility and search rankings.- Paid Advertising Campaigns: Managed and optimized paid ad campaigns across multiple platforms including Google Ads, Facebook, Instagram, and TikTok, achieving notable success and a positive ROI.- Email Marketing and CRM Integration: Designed and implemented targeted email marketing campaigns, leveraging CRM tools for effective audience segmentation and engagement.- Analytics and Reporting: Employed analytics tools such as Google Analytics and Google Tag Manager to track campaign performance, providing actionable insights for continuous improvement.- Content Strategy: Directed the creation of compelling content for digital platforms, balancing creativity with data-driven insights to engage and convert target audiences.- Client Relations and Team Leadership: Maintained strong client relationships and led cross-functional teams, fostering a collaborative environment to meet and exceed project objectives.

Acadium has helped over 40,000 students train for careers in digital marketing through content, work experience, and ultimately the Accelerator program.- Was selected in the top 5% of applicants to receive competitive 1:1 digital marketing channel and career coaching- 300 hours of immersive objective-based learning of key digital marketing channels, strategic frameworks, and marketing career pathing- Developed techniques in creating strategic digital marketing campaigns, building conversion-focused marketing funnels and managing paid media campaigns- Trained and tested through various assignments and exercises on modern marketing technologies like Slack, MailChimp, Drift, ManyChat, and Stukent

Configured tracking tools such as Facebook Pixel and Google Analytics for clients, improving data gathering and conversion rates.Conducted comprehensive brand audits, identifying areas for improvement in traffic, lead generation, and conversions.Oversaw the development and training of contractors and team members in specific digital marketing tasks.