Mark Etherington Email & Phone Number

Arcanum, OH, US

Harrison, Ohio, US

• Provide best in class organizational data management and business intelligence support at TAKKT Foodservices. Enable single source of truth reporting, insights and decision making; build a data driven culture, and.
• Formulate and execute Data & Business Intelligence strategy/roadmap
• Serve as “player-coach” within the TAKKT Foodservices Data & Business Intelligence team
• Successfully integrated and operationalized data as part of an organizational merger
• Manage, maintain and enhance organizational data ETL and SQL Server Data Warehouse
• Formulate data models, develop custom DAX calculations, create reports/dashboards, and enable single source reporting via Power BI

North Mankato, MN, US

• Directed Customer Relationship Management (CRM) strategy and execution. Formulated and led enterprise-wide initiatives geared toward transforming data into a strategic organizational asset. Enabled increased.
• Managed/directed team of Salesforce administrators, technical architecture and data visualization and reporting resources
• Formulated, socialized and executed enterprise-wide CRM & Data Analytics strategy/roadmap
• Successfully transitioned/migrated 1,877 users from Salesforce Classic to Lightning
• Directed enterprise-wide initiative to shift from 4 generic to 9 strategically focused sales opportunity stages within Salesforce CRM
• Optimized CRM data quality/accuracy through data governance & stewardship implementation and technology investment

North Mankato, MN, US

• Delivered data & analytics services/support to Taylor Communications customers and senior leadership. Directed transformational initiatives, managed organizational change and streamlined internal processes/procedures.
• Managed 5 data analysts and 1 senior project manager
• Led transformational initiative focused on constructing a four-tiered customer support model that allows for varying levels and types of service based on a customer’s complexity and spend
• Successfully developed a three-level customer hierarchy which has proven to enable enhanced customer support/management, standardized customer reporting throughout the organization and greater visibility into customer.
• Developed dashboards/reports on behalf of Taylor Communications senior leadership in an effort to track critical key performance indicators and metrics
• Created proprietary dashboards on behalf of Taylor Communications customers to enable visibility into system usage, inventory management and spend empowering data driven decision making

North Mankato, MN, US

• Delivered strategic data & analytics and marketing/campaign strategy support to Taylor Communications clients and Customer Experience Senior Leadership. Served as marketing, e-marketing, data & analytics and marketing.
• Managed team of 3 data & analytics professionals within the Customer Experience organization at Taylor Communications
• Formulated/developed a scalable analytics process that allows for standardized/automated post campaign analysis on behalf of multiple clients with minimal resource effort
• Successfully developed/implemented proprietary client facing analytics dashboards on behalf of numerous multi-million dollar accounts
• Delivered strategic data & analytics projects within the Customer Experience organization
• Leveraged insights derived from data & analytics initiatives to enable transparency and drive process optimizations within the Customer Experience organization

New York City, NY, US

• Managed and coached 11 employees to deliver strategic campaign guidance, marketing automation strategy and development, strategic data analysis, advanced segmentation and targeted list generation to Marketing and Sales.
• Successfully formulated Campaign Management charter, structure and operating model and managed change activities associated with the organizational roll-out of this new shared services team.
• Supported 3,900 Marketing and Sales Campaigns in 2013.
• Directed initiative to migrate list generation from SAS to SQL, saving the business $100K annually.
• Developed resource capacity allocation model for shared services teams which enable monthly resource allocation to clients based on critical business metrics.
• Led process transformation initiative leveraging “Lean” principles to evaluate campaign execution process and eliminate non-value add steps, process waste and maximize operational effectiveness.

New York City, NY, US

• Oversaw $15M Enterprise Marketing Management (EMM) system deployment. Managed and coached team of 3 employees and 3 contractors. Defined/documented business and functional level requirements, maximized EMM system.
• Successfully managed/deployed two technical releases of the EMM system.
• Formulated/developed future state marketing operating model that solved for current state issues/pain points and delivered world class marketing capabilities.
• Managed team responsible for post release system support, organizational system training, change management, and EMM communications.
• Enabled real-time campaign effectiveness tracking through EMM system.

New York City, NY, US

• Provided strategic pre/post campaign guidance to the Large Law Brand Marketing organization based on data mining activities, post campaign results and direct marketing best practices. Managed and coached team of two.
• Developed tools/dashboards which enabled self-service post campaign results tracking.
• Formulated testing strategies and quantified test results for Large Law marketing campaigns.
• Devised, documented, socialized and deployed the Direct to Customer operating model.

New York City, NY, US

• Led team of four to provide targeted list generation, advanced segmentation, strategic data analysis, post mortem analysis and dashboard/report development to the US Legal Markets (USLM) organization.
• Developed/managed list generation outsourcing process which increased resource focus on client requested value add services.
• Streamlined/automated legacy list generation processes which increased departmental efficiencies.
• Developed campaign prioritization/review process and was appointed Campaign Review Board facilitator/lead.
• Served as primary contact within the USLM organization on list generation and tracking processes.

New York City, NY, US

• Provided targeted list generation, advanced segmentation and strategic data analysis to the USLM marketing organization.
• Served as Direct Marketing/Market Population liaison to eighteen Marketing clients across the US.
• Facilitated process improvements which streamlined the Small Law Direct Marketing process.
• Formulated strategic analysis projects which proved beneficial to the bottom line.
• Enhanced programming/coding skills: SAS Internet Solutions, SAS Macro Language, SAS Reporting, SAS Modeling, etc., by attending numerous SAS training sessions.

Troy, Ohio, US

• Provided market research, data analysis/reporting and promotional marketing development and distribution support for 200 service offices nationwide.
• Developed and designed promotional Marketing materials from idea generation to final publication.
• Provided sales analysis support to develop Marketing programs and strategies.
• Assisted Marketing Director with branding/positioning of the Water Treatment product line in marketplace.
• Successfully developed Water Treatment product line price guide.
• Administered and directed customer satisfaction initiatives for the service organization.