Provide best in class organizational data management and business intelligence support at TAKKT Foodservices. Enable single source of truth reporting, insights and decision making; build a data driven culture, and establish a Data & Business Intelligence department/structure geared toward supporting organizational growth and profitability.• Formulate and execute Data & Business Intelligence strategy/roadmap• Serve as “player-coach” within the TAKKT Foodservices Data & Business Intelligence team• Successfully integrated and operationalized data as part of an organizational merger• Manage, maintain and enhance organizational data ETL and SQL Server Data Warehouse• Formulate data models, develop custom DAX calculations, create reports/dashboards, and enable single source reporting via Power BI• Enabled self-serve order-to-cash reporting• Work collaboratively with Sr. Leadership to ensure Data & Business Intelligence initiatives support organizational goals and objectives• Support organizational data governance initiatives• Provide business analytics support to functional business areas within the TAKKT Foodservices organization

Directed Customer Relationship Management (CRM) strategy and execution. Formulated and led enterprise-wide initiatives geared toward transforming data into a strategic organizational asset. Enabled increased visibility/transparency into business-critical data and insights and built a solid foundation for data driven decision marking and a data driven culture at Taylor.• Managed/directed team of Salesforce administrators, technical architecture and data visualization and reporting resources• Formulated, socialized and executed enterprise-wide CRM & Data Analytics strategy/roadmap • Successfully transitioned/migrated 1,877 users from Salesforce Classic to Lightning• Directed enterprise-wide initiative to shift from 4 generic to 9 strategically focused sales opportunity stages within Salesforce CRM• Optimized CRM data quality/accuracy through data governance & stewardship implementation and technology investment• Successfully migrated data models and dashboards from Birst to PowerBI and enabled organizational visibility/transparency into business critical KPIs and metrics• Spearheaded transformational initiative geared toward enabling modern business intelligence at Taylor• Successfully executed Microsoft Azure proof of value to define how cloud services can/should be utilized to break down data silos, enable data science/AI and centralize data management• Directed master data management technology assessment and selection initiative• Managed multi-million-dollar CRM & Data Analytics budget

Delivered data & analytics services/support to Taylor Communications customers and senior leadership. Directed transformational initiatives, managed organizational change and streamlined internal processes/procedures enabling Business Excellence within the Taylor Communications organization. • Managed 5 data analysts and 1 senior project manager• Led transformational initiative focused on constructing a four-tiered customer support model that allows for varying levels and types of service based on a customer’s complexity and spend • Successfully developed a three-level customer hierarchy which has proven to enable enhanced customer support/management, standardized customer reporting throughout the organization and greater visibility into customer white space opportunities• Developed dashboards/reports on behalf of Taylor Communications senior leadership in an effort to track critical key performance indicators and metrics• Created proprietary dashboards on behalf of Taylor Communications customers to enable visibility into system usage, inventory management and spend empowering data driven decision making• Formulated/commercialized data visualization & reporting service offering• Directed Customer Experience process improvement initiatives• Managed Business Excellence budget

Delivered strategic data & analytics and marketing/campaign strategy support to Taylor Communications clients and Customer Experience Senior Leadership. Served as marketing, e-marketing, data & analytics and marketing technology SME.• Managed team of 3 data & analytics professionals within the Customer Experience organization at Taylor Communications• Formulated/developed a scalable analytics process that allows for standardized/automated post campaign analysis on behalf of multiple clients with minimal resource effort• Successfully developed/implemented proprietary client facing analytics dashboards on behalf of numerous multi-million dollar accounts• Delivered strategic data & analytics projects within the Customer Experience organization• Leveraged insights derived from data & analytics initiatives to enable transparency and drive process optimizations within the Customer Experience organization• Generated tools geared toward enabling a standardized reporting hierarchy and creating linkages between data sources in an effort to fuse results information for reporting• Successfully developed customer “Journey Mapping” training process and led/facilitated customer facing “Journey Mapping” workshops• Provided marketing/campaign strategy consultative services to Taylor Communications clients• Served as marketing, e-marketing, data & analytics and marketing technology SME

Managed and coached 11 employees to deliver strategic campaign guidance, marketing automation strategy and development, strategic data analysis, advanced segmentation and targeted list generation to Marketing and Sales organizations. Worked to maximize results such as responses, leads, opportunities and revenue.• Successfully formulated Campaign Management charter, structure and operating model and managed change activities associated with the organizational roll-out of this new shared services team.• Supported 3,900 Marketing and Sales Campaigns in 2013.• Directed initiative to migrate list generation from SAS to SQL, saving the business $100K annually.• Developed resource capacity allocation model for shared services teams which enable monthly resource allocation to clients based on critical business metrics.• Led process transformation initiative leveraging “Lean” principles to evaluate campaign execution process and eliminate non-value add steps, process waste and maximize operational effectiveness.• Obtained Six-Sigma Yellow Belt Certification.

Oversaw $15M Enterprise Marketing Management (EMM) system deployment. Managed and coached team of 3 employees and 3 contractors. Defined/documented business and functional level requirements, maximized EMM system usability through technical configuration, and managed release schedule and budget.• Successfully managed/deployed two technical releases of the EMM system.• Formulated/developed future state marketing operating model that solved for current state issues/pain points and delivered world class marketing capabilities.• Managed team responsible for post release system support, organizational system training, change management, and EMM communications.• Enabled real-time campaign effectiveness tracking through EMM system.

Provided strategic pre/post campaign guidance to the Large Law Brand Marketing organization based on data mining activities, post campaign results and direct marketing best practices. Managed and coached team of two employees.• Developed tools/dashboards which enabled self-service post campaign results tracking.• Formulated testing strategies and quantified test results for Large Law marketing campaigns.• Devised, documented, socialized and deployed the Direct to Customer operating model.

Led team of four to provide targeted list generation, advanced segmentation, strategic data analysis, post mortem analysis and dashboard/report development to the US Legal Markets (USLM) organization.• Developed/managed list generation outsourcing process which increased resource focus on client requested value add services.• Streamlined/automated legacy list generation processes which increased departmental efficiencies.• Developed campaign prioritization/review process and was appointed Campaign Review Board facilitator/lead.• Served as primary contact within the USLM organization on list generation and tracking processes.

Provided targeted list generation, advanced segmentation and strategic data analysis to the USLM marketing organization.• Served as Direct Marketing/Market Population liaison to eighteen Marketing clients across the US.• Facilitated process improvements which streamlined the Small Law Direct Marketing process.• Formulated strategic analysis projects which proved beneficial to the bottom line.• Enhanced programming/coding skills: SAS Internet Solutions, SAS Macro Language, SAS Reporting, SAS Modeling, etc., by attending numerous SAS training sessions.

Provided market research, data analysis/reporting and promotional marketing development and distribution support for 200 service offices nationwide.• Developed and designed promotional Marketing materials from idea generation to final publication.• Provided sales analysis support to develop Marketing programs and strategies.• Assisted Marketing Director with branding/positioning of the Water Treatment product line in marketplace.• Successfully developed Water Treatment product line price guide.• Administered and directed customer satisfaction initiatives for the service organization.