• Work with cross functional teams, managing multiple projects with internal and external teams and vendors.• Drive operational excellence using Lean methodologies to enhance team efficiency.• Lead business controls to ensure all processes / procedures are fully compliant and adhered to by the team.• Plan and execute marketing campaigns and events leveraging SEO, emails, social media to generate leads and market penetration. Sales forecasting and closure.

• Managed and executed marketing strategy by organizing events and digital campaigns tapping whitespace customers, leading to brand awareness, opportunity identification and impressive ROI of 15%.• Facilitated resellers and distributors in sales forecasting for new opportunities resulting in closed sales and revenue.• Strengthened business controls for audit readiness, improved processes and response quality resulting in high customer satisfaction.• Successfully delivered ‘Customer… Show more • Managed and executed marketing strategy by organizing events and digital campaigns tapping whitespace customers, leading to brand awareness, opportunity identification and impressive ROI of 15%.• Facilitated resellers and distributors in sales forecasting for new opportunities resulting in closed sales and revenue.• Strengthened business controls for audit readiness, improved processes and response quality resulting in high customer satisfaction.• Successfully delivered ‘Customer Satisfaction’ project to implement the Net Promoter Score. Show less

• Digital seller for the IBM Sustainability Software portfolio covering Maximo, TRIRIGA, ENVIZI, Sterling, ELM.• Demonstrated skills in territory strategy and planning that drove business growth and market penetration.• Cultivated and nurtured strong partnerships with IBM Business Partners (SI, ISVs, resellers, distributors) and the Eco-System team, enhancing product visibility and facilitating mutual business growth, delivering value and revenue while contributing to the organization’s… Show more • Digital seller for the IBM Sustainability Software portfolio covering Maximo, TRIRIGA, ENVIZI, Sterling, ELM.• Demonstrated skills in territory strategy and planning that drove business growth and market penetration.• Cultivated and nurtured strong partnerships with IBM Business Partners (SI, ISVs, resellers, distributors) and the Eco-System team, enhancing product visibility and facilitating mutual business growth, delivering value and revenue while contributing to the organization’s overall success.• Leveraged digital tools including LinkedIn Sales Navigator, Salesforce (IBM Sales Cloud), SalesLoft, ZoomInfo, and Athena to identify and capitalize on new product sales opportunities. Show less

• ‘Trusted Advisor’ to the CMO and the marketing and communication organization, providing valuable insights and strategic guidance for business growth.• Spearheaded the management system for the leadership team. • Facilitated cadences using dashboards for events and digital campaigns performances, budget forecasting, and resources. • Managed projects to improve operational efficiency and performance resulting in team satisfaction and timelines.• Worked closely with HR, finance,… Show more • ‘Trusted Advisor’ to the CMO and the marketing and communication organization, providing valuable insights and strategic guidance for business growth.• Spearheaded the management system for the leadership team. • Facilitated cadences using dashboards for events and digital campaigns performances, budget forecasting, and resources. • Managed projects to improve operational efficiency and performance resulting in team satisfaction and timelines.• Worked closely with HR, finance, procurement, and sales to streamline processes.• Vendor management of local and global agencies such as Ogilvy, Mindshare, GP Johnson, ON24, Wunderman.• Facilitated the marketing and communications plans within the allocated budgets for the region.• Demonstrated resource management by aligning priorities and overseeing headcounts in the MEA region.• Ensured rigorous compliance with marketing controls through issue sharing and training, maintaining high ratings in the corporate audits.• Managed a high-performance marketing and communications operations team with responsibility for management, training, coaching, annual evaluations, and performance reviews.• Played a key role in integrating MEA GEO in the broader EMEA structure for enhanced market orientation.• Managed the enablement plans of soft and hard skills for the MEA team. Show less

• Direct B2B marketing and content marketing strategy for IBM Cloud, Watson IoT and Systems portfolios awareness, engagement, and nurture campaigns, sales enablement and event strategy and execution, including messaging, positioning, and sales pipeline generation.• Developed and executed highly targeted and demand generation campaigns employing diverse tactics like email with A/B testing, SEO, paid and earned media, resulting in conversion rate exceeding 7% and driving a substantial… Show more • Direct B2B marketing and content marketing strategy for IBM Cloud, Watson IoT and Systems portfolios awareness, engagement, and nurture campaigns, sales enablement and event strategy and execution, including messaging, positioning, and sales pipeline generation.• Developed and executed highly targeted and demand generation campaigns employing diverse tactics like email with A/B testing, SEO, paid and earned media, resulting in conversion rate exceeding 7% and driving a substantial pipeline for qualified leads.• Maintained compliance adhering to regulations like GDPR and processes earning satisfactory rating in the audits.• Managed quarterly budgets, overseeing communication, visual, agency and vendor relationship while ensuring compliance with contracts, SOWs, and invoicing. Show less

• Spearheaded IBM Pakistan marketing and communications engine.• Planned and executed marketing direct mail campaigns and events for the Hardware and Software portfolio resulting in brand awareness, lead identification, revenue generation and gaining significant market share.• Fostered Business Partners and ISVs relationship to strategize and launch joint marketing activities, maximizing brand visibility and business growth.• Managed the IT survey project via IDC across Pakistan to… Show more • Spearheaded IBM Pakistan marketing and communications engine.• Planned and executed marketing direct mail campaigns and events for the Hardware and Software portfolio resulting in brand awareness, lead identification, revenue generation and gaining significant market share.• Fostered Business Partners and ISVs relationship to strategize and launch joint marketing activities, maximizing brand visibility and business growth.• Managed the IT survey project via IDC across Pakistan to enhance sales and marketing efforts levering the IT analysis.• Effectively managed the Corporate Citizenship Corporate Affairs programs demonstrating a commitment to social responsibility and making IBMs positive impact in the community.• Increased awareness and enhanced IBM’s image leveraging press and media, and various channels. • Published a bi-monthly IBM Pakistan newsletter, fostering engagement and circulating valuable information to the clients.• Successfully launched the Siebel CRM project and acted as the Subject Matter Expert and country focal point. Show less