Does your marketing deserve more attention? There’s a lot of distracting blah blah blah out there. Even if you have the best product in the world solving lots of issues, getting the word out is not so easy. Everybody has something to say, an opinion to share, is all about the social.I don’t care so much what you’re selling – I care about your audience. You make the right stuff, let me target the buyer: what they’re about, where they hang out, why they hit their head against the wall. Because in the end it isn’t about your product, it’s about making the buyer happy. Making them look good. Helping them get a good night’s sleep. And if my marketing can get them to see how that all happens better with your product, it’s a win-win.I am rabid about the customer.I am rabid about getting you noticed.Probably doesn’t hurt that I can manage marketers and budgets, too. I have helped lead the team that tripled revenue in a few short years – for several product lines. I’ve helped move a product from years in the red back to profitability. I’ve made tiny companies stand out vs. Microsoft. Contact me at Sherry.Kappel.Knecht@gmail.com to see how I can help you.Specialties: Marketing strategies and tactics, B2B, team and relationship building, analytics, complex subject matter, thought leadership, wearing many hats, rolling up my sleeves.
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Marketing DirectorBracelab 2017 - 2020Raleigh-Durham, North Carolina AreaManaged all aspects of marketing for this rapidly growing US distributorship of Push premium European medical braces, including the industry-leading Push MetaGrip for thumb CMC osteoarthritis plus a full range of upper and lower extremity braces. We helped patients embrace functional freedom! Marketing responsibilities included e-commerce site and Amazon content, digital and print advertising, brand identity, newsletter / clinical blog and other client communications, trade shows, social media, collateral and other sales support, targeting both medical professionals plus direct to patient. Laid off due to the COVID-19 crisis. -
Senior Brand Marketing ManagerLexisnexis 2014 - 2016Raleigh-Durham, North Carolina AreaManaged the Large Law segment marketing team and budget supporting relevant products in the US-based Business of Law software portfolio for this global information and technology provider. Included the market-leading CRM system for Am Law 200 firms and a suite of litigation products. -
Senior Product Marketing ManagerThomson Reuters 2010 - 2014Raleigh-Durham, North Carolina AreaOwned all aspects of marketing for the intellectual asset management business (software, services and consulting), including strategic planning across a full spectrum of global media and sales support, budgeting and execution. -
Marketing ManagerThomson Reuters 2008 - 2010Raleigh-Durham, North Carolina Area -
Senior Marketing DirectorEli Research 2004 - 2007Raleigh-Durham, North Carolina Area
Sherry L. Kappel Knecht Skills
Sherry L. Kappel Knecht Education Details
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Fiction Writing -
Advertising
Frequently Asked Questions about Sherry L. Kappel Knecht
What is Sherry L. Kappel Knecht's role at the current company?
Sherry L. Kappel Knecht's current role is Marketing Management, Marketing Addict: Let Me Help You Get the Word Out.
What schools did Sherry L. Kappel Knecht attend?
Sherry L. Kappel Knecht attended University Of Pittsburgh, University Of Illinois At Urbana-Champaign.
What skills is Sherry L. Kappel Knecht known for?
Sherry L. Kappel Knecht has skills like Marketing, Marketing Strategy, Competitive Analysis, Competitive Intelligence, Lead Generation, Email Marketing, Product Management, Product Marketing, Product Launch, Strategic Partnerships, B2b Marketing, Marketing Communications.
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