Stephanie Phillips Email & Phone Number

Chattanooga, TN, US

• As a digital experience product manager of the member portal, my goal is to make insurance information more accessible and helpful so members get the most out of their healthcare benefits. I lead a team of product.
• Define the member portal product roadmap based on business inputs, member insights and market trends
• Articulate ideas that bubble up from group retention needs into scalable solutions for all members
• Insist on clarity and consistent communication with stakeholders as a facilitator of monthly updates
• Advocate for operational-enabling improvements across the organization as a transformational leaderAs a product owner, I
• Developed requirements, collaborated on comps and planned the implementation of a Solr search application across three authenticated portals and eight public websites within one year

Boca Raton, Florida, US

• Leveraging marketing research and insights, I devise and execute transformative marketing and communications strategies across devices, across the day and across channels. Coordinating a team of creatives, content.
• Lead the development of strategies that coordinate advertising, public relations, social media, influencer marketing, and content marketing disciplines, and ground them in social listening
• Create digital solutions that provide the foundation for a successful handoff back to clients, building tools that can be trained on and supported after the lifecycle of our partnership through change management and.
• Support the larger digital-first strategy by rationalizing decisions with data from best practices, research and business intelligence, utilizing creative storytelling and behavioral psychology as pillars to defend.
• Organize, facilitate and lead activities for collaboration on user experience, information architecture and application design, including interviewing technical product owners and business stakeholders, understanding.

Nashville, TN, US

• I drive the delivery of timely, delightful experiences through HCA’s web properties by identifying digital solutions that help patients even before they need care. Using analytics to challenge assumptions, I lead.
• Analyze division marketing plans for alignment with enterprise goals, ensuring expectations consider capacity, brand proposition and growth opportunities identified in industry projection data
• Lead teams through goal identification, audience segmentation, conversion opportunities and channel selection for focused, intentional spending in the digital space
• Create processes for streamlining digital campaign requests through creative design, web development, supplemental promotion and ongoing measurement, making sure all necessary items are buttoned up for lead generation.
• Challenge assumptions and test theories by leveraging analytical data to understand user journeys, conversion events and patterns in behavior, encouraging iteration for optimal engagement
• Insist on content-first marketing communications by focusing efforts on delivering superior value to the search audience

Nashville, TN, US

• I managed multiple website projects from initiation (matching client needs to a solution) to post-launch (taking in enhancement suggestions and mediating issues). As the point person for communicating progress and.
• Developed processes for enterprise deployment of HCA Web Services products, including planning communications, communicating plans with leadership and developing road maps for future iteration
• Served as project manager on artisan site creation, including coordinating discovery discussions, identifying requirements, weighing work and allocating resources to ensure clarity of expectations and scope for.
• Managed deadline pressures, ambiguity and changes by anticipating and mitigating risks to the project timeline and scope however possible
• Maintained pace and cadence of projects by adjusting loads and providing work-arounds when possible
• Seeked out opportunities to tighten the web build process, better clarifying roles and responsibilities to avoid scope creep

Nashville, TN, US

• Responsible for creating and deploying internal and external communications to support HCA's Clinical Data Management initiative. Working closely with both IT&S and the Clinical Services Group, I ensure that our.
• Managed the Communication and Education Strategy and timeline for the Clinical Data Management (CDM) program
• Maintained the communications messages of each group working within the CDM team (Health Information Exchange, Enterprise Master Patient Index and Business Intelligence)
• Interpreted, wrote and organized highly technical information for general readership
• Conceptualized and designed marketing communications campaigns and collateral
• Oversaw the creation of mass communication visuals and marketing materials

Massy, Ile-de-France, FR

• Responsible for assessing, planning and measuring the marketing/communication and advertising efforts of the world's leading provider of geophysical services.
• Work with division stakeholders to construct Marcom plans that make sense to their niche market while supporting corporate initiatives. This process includes determining qualitative and quantitative objectives.
• Translate and educate on new divisional messaging (as it relates to the corporate initiative) for regional application, based on international geomarket need
• Ensure divisions receive the appropriate materials to market their solution by serving as the liaison to the division and Creative Services as well as the contact to external vendors, securing bookings and meeting.
• Organize and execute the public relations and marketing efforts of client appreciation events (such as technology forums), ensuring the theme is carried through on all marketing materials
• Manage the production of marketing and advertising materials by evaluating workload of designers (globally), establishing milestones, handling revisions cycle, getting approval and assisting in production (print or.

• Responsible for coordinating the marketing, communications and public relations efforts of clients from a diverse range of industries and markets. Maintained accounts as point person, ensuring all materials were true.
• Strategic Public Relations
• Integrated Communications
• Copywriting
• Coordinate the design, production and writing of marketing materials
• Analyze the effectiveness of marketing materials