Anne Isabelle Barson Email & Phone Number

In charge of marketing, communications, partnerships, events and customer service. Three direct reports.- Communications (corporate campaigns; brand identity and perception; coordination of graphic design production, press releases)- Marketing and customer experience (commercial offers and catalogue, awareness, customer / lead acquisition and retention campaigns; editorial and content marketing; collaboration with IT teams; KPIs and reporting)- Coordination of customer service-… Show more In charge of marketing, communications, partnerships, events and customer service. Three direct reports.- Communications (corporate campaigns; brand identity and perception; coordination of graphic design production, press releases)- Marketing and customer experience (commercial offers and catalogue, awareness, customer / lead acquisition and retention campaigns; editorial and content marketing; collaboration with IT teams; KPIs and reporting)- Coordination of customer service- Partnerships & B2B (media partnerships for editorial content production; management of partner content in publications; funding and awareness support deals with partners)- Events (Heidi Solutions masterclass programme; organisation of editorial events for readers; representating the company at external events)Heidi.news is a Swiss independent news and investigation media. Show less

Geneva Area, Switzerland

Geneva Area, Switzerland

In charge of global corporate and marketing communications for the Webb Fontaine Group.- Global communications strategy, including specific market strategy- Content marketing: content strategy and execution, storytelling approach tailored to various target audiences, editorial- Corporate communications, PR- Digital marketing (including web, social media, search engine marketing)- Management of marketing contacts- Marketing campaigns and advertising- Monitoring and… Show more In charge of global corporate and marketing communications for the Webb Fontaine Group.- Global communications strategy, including specific market strategy- Content marketing: content strategy and execution, storytelling approach tailored to various target audiences, editorial- Corporate communications, PR- Digital marketing (including web, social media, search engine marketing)- Management of marketing contacts- Marketing campaigns and advertising- Monitoring and analysis of results / ROI, KPIs- Internal communications Show less

Geneva Area, Switzerland

• Marketing manager, Government & Security solution line o Communications strategy: objective setting, messaging, content & media planningo Project management: task setting and monitoring, coordination of project teams (technical / business experts, creative agencies, brand & design)o Execution: marketing collateral and editorial content (white papers, videos, articles, customer-facing publications, sales tools, advertising…)o Digital content for web, blogs and social media… Show more • Marketing manager, Government & Security solution line o Communications strategy: objective setting, messaging, content & media planningo Project management: task setting and monitoring, coordination of project teams (technical / business experts, creative agencies, brand & design)o Execution: marketing collateral and editorial content (white papers, videos, articles, customer-facing publications, sales tools, advertising…)o Digital content for web, blogs and social media (paid and organic)o Internal communications: newsletters, intranet, internal articles, training material• Search engine marketing (SEM) & social media: optimisation of online content (SEO), company-wide Google Ads (SEA) and sponsored LinkedIn activitieso Topics and content strategyo Building of ad components, copywritingo Proactive monitoring and definition of corrective actions to improve performance• Promotional campaigns: managed 11 global integrated campaigns company-wide (all sectors)o Definition of campaign approach in line with business objectives o Cross-media communication plans per topico Content strategy, selection and/or development of campaign assetso Implementation and maintenance of campaignso On-going monitoring and reporting (quantitative and qualitative) Show less

Paris Area, France

Expert in digital marketing and communications – Strategy, market research, UX• Strategic studies and recommendations regarding communication formats across several sectors• Benchmarks and best practice in web usability, structure and writing for digital platforms• Market intelligence and research programmes, articles and white papers• Operational marketing : coordination of technical / graphic design / marketing teams, conception and implementation of new… Show more Expert in digital marketing and communications – Strategy, market research, UX• Strategic studies and recommendations regarding communication formats across several sectors• Benchmarks and best practice in web usability, structure and writing for digital platforms• Market intelligence and research programmes, articles and white papers• Operational marketing : coordination of technical / graphic design / marketing teams, conception and implementation of new services• Knowledge sharing : internal training, tools for collaborative decision making, collective intelligence Show less

Paris Area, France

• Supported artistic directors in dubbing and subtitling activities• Translated and adapted scripts

Paris Area, France

Production and distribution activities, communication• Events / festival preparation• Conception of communication collateral • Marketing and business development• Financing arrangements• Follow-up of part time workers, fees and contracts

Paris Area, France

Reporting directly to Manuel Valls (former French Prime Minister) and Christian Gravel (former Head of the Government Information Service, French Prime Minister Office)• Speechwriter for public interventions • Journalist for the city newspaper• Conception and development of a guide for citizens, project manager

Master In Management, Arts And Media Management

Activities and Societies: Gospel, drama bilingual track (classes in English)

Licence, Maths & Economics

Activities and Societies: Students' Cultural Association

Baccalaureate With Honours, Maths & Science