Anne Isabelle Barson
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Anne Isabelle Barson Email & Phone Number

Head of Marketing at Heidi.news at Heidi.news
Location: Geneva, Geneva, Switzerland 8 work roles 3 schools
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Current company
Role
Head of Marketing at Heidi.news
Location
Geneva, Geneva, Switzerland
Company size

Who is Anne Isabelle Barson? Overview

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Quick answer

Anne Isabelle Barson is listed as Head of Marketing at Heidi.news at Heidi.news, a company with 28 employees, based in Geneva, Geneva, Switzerland. AeroLeads shows a matched LinkedIn profile for Anne Isabelle Barson.

Anne Isabelle Barson previously worked as Head Of Marketing at Heidi.News and Head Of Digital Marketing at Heidi.News. Anne Isabelle Barson holds Master In Management, Arts And Media Management from Hec Paris.

Company email context

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Heidi.news

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Profile bio

About Anne Isabelle Barson

International marketing manager specialised in communications, content management and digital marketing. 17 years of experience, including 8 in business-to-business (B2B) and business-to-government (B2G) in international companies, and 4 in Swiss media.Extensive experience in marketing as well as corporate and internal communications, in a variety of sectors (press & media, financial technologies, customs and trade facilitation, Government security and border management, aviation, web & ICT, TV & cinema, public sector, etc.). I have experience working in small start-up companies (media, fintech, cinema) as well as mid-size and large international groups.My areas of expertise include communications strategy, content and editorial, PR, digital media (including websites, email campaigns / newsletters, social media, SEA and SEO), as well as lead-generation campaigns and advertising.Bilingual English / French.

Listed skills include Digital Marketing, Marketing Communications, Marketing Strategy, Online Marketing, and 46 others.

Current workplace

Anne Isabelle Barson's current company

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Heidi.news
Heidi.News
Head of Marketing at Heidi.news
geneva, switzerland
Website
Employees
28
AeroLeads page
8 roles

Anne Isabelle Barson work experience

A career timeline built from the work history available for this profile.

Head Of Marketing

Current

In charge of marketing, communications, partnerships, events and customer service. Three direct reports.- Communications (corporate campaigns; brand identity and perception; coordination of graphic design production, press releases)- Marketing and customer experience (commercial offers and catalogue, awareness, customer / lead acquisition and retention.

Sep 2020 - Present

Head Of Digital Marketing

Geneva Area, Switzerland

Sep 2019 - Aug 2020

Communications Manager

Geneva Area, Switzerland

In charge of global corporate and marketing communications for the Webb Fontaine Group.- Global communications strategy, including specific market strategy- Content marketing: content strategy and execution, storytelling approach tailored to various target audiences, editorial- Corporate communications, PR- Digital marketing (including web, social media.

Mar 2018 - Feb 2019

Manager Marketing Communications - Global Channel Marketing

Geneva Area, Switzerland

  • Marketing manager, Government & Security solution line o Communications strategy: objective setting, messaging, content & media planningo Project management: task setting and monitoring, coordination of project teams.
  • Marketing manager, Government & Security solution line o Communications strategy: objective setting, messaging, content & media planningo Project management: task setting and monitoring, coordination of project teams.
  • Search engine marketing (SEM) & social media: optimisation of online content (SEO), company-wide Google Ads (SEA) and sponsored LinkedIn activitieso Topics and content strategyo Building of ad components, copywritingo.
  • Promotional campaigns: managed 11 global integrated campaigns company-wide (all sectors)o Definition of campaign approach in line with business objectives o Cross-media communication plans per topico Content strategy.
Mar 2011 - Dec 2017

Web & Ict Senior Consultant / Project Manager

Paris Area, France

  • Expert in digital marketing and communications – Strategy, market research, UX
  • Strategic studies and recommendations regarding communication formats across several sectors
  • Benchmarks and best practice in web usability, structure and writing for digital platforms
  • Market intelligence and research programmes, articles and white papers
  • Operational marketing: coordination of technical / graphic design / marketing teams, conception and implementation of new… Show more Expert in digital marketing and communications – Strategy, market research, UX
  • Operational marketing: coordination of technical / graphic design / marketing teams, conception and implementation of new services
Apr 2007 - Jan 2011

Post-Production

Studios Gomedia

Paris Area, France

  • Supported artistic directors in dubbing and subtitling activities
  • Translated and adapted scripts
Jan 2006 - Dec 2007

Audiovisual Production And Distribution

Urban Distribution International

Paris Area, France

  • Production and distribution activities, communication
  • Events / festival preparation
  • Conception of communication collateral
  • Marketing and business development
  • Financing arrangements
  • Follow-up of part time workers, fees and contracts
Jul 2006 - Dec 2006

Corporate Communications / Copywriter

Ville D'Evry

Paris Area, France

  • Reporting directly to Manuel Valls (former French Prime Minister) and Christian Gravel (former Head of the Government Information Service, French Prime Minister Office)
  • Speechwriter for public interventions
  • Journalist for the city newspaper
  • Conception and development of a guide for citizens, project manager
Sep 2005 - Jan 2006
Team & coworkers

Colleagues at Heidi.news

Other employees you can reach at heidi.news. View company contacts for 28 employees →

3 education records

Anne Isabelle Barson education

Master In Management, Arts And Media Management

Activities and Societies: Gospel, drama bilingual track (classes in English)

Licence, Maths & Economics

Lycée Saint Louis

Activities and Societies: Students' Cultural Association

Baccalaureate With Honours, Maths & Science

Lycée Du Parc Des Loges
FAQ

Frequently asked questions about Anne Isabelle Barson

Quick answers generated from the profile data available on this page.

What company does Anne Isabelle Barson work for?

Anne Isabelle Barson works for Heidi.news.

What is Anne Isabelle Barson's role at Heidi.news?

Anne Isabelle Barson is listed as Head of Marketing at Heidi.news at Heidi.news.

Where is Anne Isabelle Barson based?

Anne Isabelle Barson is based in Geneva, Geneva, Switzerland while working with Heidi.news.

What companies has Anne Isabelle Barson worked for?

Anne Isabelle Barson has worked for Heidi.News, Webb Fontaine, Sita, Sofrecom, and Studios Gomedia.

Who are Anne Isabelle Barson's colleagues at Heidi.news?

Anne Isabelle Barson's colleagues at Heidi.news include Saplon Koplon, Fabrice Delaye, Noneya Bizness, Carine Chaix, and Mohammad Raza.

How can I contact Anne Isabelle Barson?

You can use AeroLeads to view verified contact signals for Anne Isabelle Barson at Heidi.news, including work email, phone, and LinkedIn data when available.

What schools did Anne Isabelle Barson attend?

Anne Isabelle Barson holds Master In Management, Arts And Media Management from Hec Paris.

What skills is Anne Isabelle Barson known for?

Anne Isabelle Barson is listed with skills including Digital Marketing, Marketing Communications, Marketing Strategy, Online Marketing, French, Corporate Communications, Digital Media, and Content Management.

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