Anne Isabelle Barson Email and Phone Number
International marketing manager specialised in communications, content management and digital marketing. 17 years of experience, including 8 in business-to-business (B2B) and business-to-government (B2G) in international companies, and 4 in Swiss media.Extensive experience in marketing as well as corporate and internal communications, in a variety of sectors (press & media, financial technologies, customs and trade facilitation, Government security and border management, aviation, web & ICT, TV & cinema, public sector, etc.). I have experience working in small start-up companies (media, fintech, cinema) as well as mid-size and large international groups.My areas of expertise include communications strategy, content and editorial, PR, digital media (including websites, email campaigns / newsletters, social media, SEA and SEO), as well as lead-generation campaigns and advertising.Bilingual English / French.
Heidi.News
View- Website:
- heidi.news
- Employees:
- 28
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Head Of MarketingHeidi.News Sep 2020 - PresentIn charge of marketing, communications, partnerships, events and customer service. Three direct reports.- Communications (corporate campaigns; brand identity and perception; coordination of graphic design production, press releases)- Marketing and customer experience (commercial offers and catalogue, awareness, customer / lead acquisition and retention campaigns; editorial and content marketing; collaboration with IT teams; KPIs and reporting)- Coordination of customer service-… Show more In charge of marketing, communications, partnerships, events and customer service. Three direct reports.- Communications (corporate campaigns; brand identity and perception; coordination of graphic design production, press releases)- Marketing and customer experience (commercial offers and catalogue, awareness, customer / lead acquisition and retention campaigns; editorial and content marketing; collaboration with IT teams; KPIs and reporting)- Coordination of customer service- Partnerships & B2B (media partnerships for editorial content production; management of partner content in publications; funding and awareness support deals with partners)- Events (Heidi Solutions masterclass programme; organisation of editorial events for readers; representating the company at external events)Heidi.news is a Swiss independent news and investigation media. Show less -
Head Of Digital MarketingHeidi.News Sep 2019 - Aug 2020Geneva Area, Switzerland -
Communications ManagerWebb Fontaine Mar 2018 - Feb 2019Geneva Area, SwitzerlandIn charge of global corporate and marketing communications for the Webb Fontaine Group.- Global communications strategy, including specific market strategy- Content marketing: content strategy and execution, storytelling approach tailored to various target audiences, editorial- Corporate communications, PR- Digital marketing (including web, social media, search engine marketing)- Management of marketing contacts- Marketing campaigns and advertising- Monitoring and… Show more In charge of global corporate and marketing communications for the Webb Fontaine Group.- Global communications strategy, including specific market strategy- Content marketing: content strategy and execution, storytelling approach tailored to various target audiences, editorial- Corporate communications, PR- Digital marketing (including web, social media, search engine marketing)- Management of marketing contacts- Marketing campaigns and advertising- Monitoring and analysis of results / ROI, KPIs- Internal communications Show less -
Manager Marketing Communications - Global Channel MarketingSita Mar 2011 - Dec 2017Geneva Area, Switzerland• Marketing manager, Government & Security solution line o Communications strategy: objective setting, messaging, content & media planningo Project management: task setting and monitoring, coordination of project teams (technical / business experts, creative agencies, brand & design)o Execution: marketing collateral and editorial content (white papers, videos, articles, customer-facing publications, sales tools, advertising…)o Digital content for web, blogs and social media… Show more • Marketing manager, Government & Security solution line o Communications strategy: objective setting, messaging, content & media planningo Project management: task setting and monitoring, coordination of project teams (technical / business experts, creative agencies, brand & design)o Execution: marketing collateral and editorial content (white papers, videos, articles, customer-facing publications, sales tools, advertising…)o Digital content for web, blogs and social media (paid and organic)o Internal communications: newsletters, intranet, internal articles, training material• Search engine marketing (SEM) & social media: optimisation of online content (SEO), company-wide Google Ads (SEA) and sponsored LinkedIn activitieso Topics and content strategyo Building of ad components, copywritingo Proactive monitoring and definition of corrective actions to improve performance• Promotional campaigns: managed 11 global integrated campaigns company-wide (all sectors)o Definition of campaign approach in line with business objectives o Cross-media communication plans per topico Content strategy, selection and/or development of campaign assetso Implementation and maintenance of campaignso On-going monitoring and reporting (quantitative and qualitative) Show less -
Web & Ict Senior Consultant / Project ManagerSofrecom Apr 2007 - Jan 2011Paris Area, FranceExpert in digital marketing and communications – Strategy, market research, UX• Strategic studies and recommendations regarding communication formats across several sectors• Benchmarks and best practice in web usability, structure and writing for digital platforms• Market intelligence and research programmes, articles and white papers• Operational marketing : coordination of technical / graphic design / marketing teams, conception and implementation of new… Show more Expert in digital marketing and communications – Strategy, market research, UX• Strategic studies and recommendations regarding communication formats across several sectors• Benchmarks and best practice in web usability, structure and writing for digital platforms• Market intelligence and research programmes, articles and white papers• Operational marketing : coordination of technical / graphic design / marketing teams, conception and implementation of new services• Knowledge sharing : internal training, tools for collaborative decision making, collective intelligence Show less -
Post-ProductionStudios Gomedia Jan 2006 - Dec 2007Paris Area, France• Supported artistic directors in dubbing and subtitling activities• Translated and adapted scripts
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Audiovisual Production And DistributionUrban Distribution International Jul 2006 - Dec 2006Paris Area, FranceProduction and distribution activities, communication• Events / festival preparation• Conception of communication collateral • Marketing and business development• Financing arrangements• Follow-up of part time workers, fees and contracts
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Corporate Communications / CopywriterVille D'Evry Sep 2005 - Jan 2006Paris Area, FranceReporting directly to Manuel Valls (former French Prime Minister) and Christian Gravel (former Head of the Government Information Service, French Prime Minister Office)• Speechwriter for public interventions • Journalist for the city newspaper• Conception and development of a guide for citizens, project manager
Anne Isabelle Barson Skills
Frequently Asked Questions about Anne Isabelle Barson
What company does Anne Isabelle Barson work for?
Anne Isabelle Barson works for Heidi.news
What is Anne Isabelle Barson's role at the current company?
Anne Isabelle Barson's current role is Head of Marketing at Heidi.news.
What schools did Anne Isabelle Barson attend?
Anne Isabelle Barson attended Hec Paris, Lycée Saint Louis, Lycée Du Parc Des Loges.
What are some of Anne Isabelle Barson's interests?
Anne Isabelle Barson has interest in Archaeology, Geneva, Science, Education, Civil Rights And Social Action, Literature, Squash, Ethology, Golf, Cinema.
What skills is Anne Isabelle Barson known for?
Anne Isabelle Barson has skills like Digital Marketing, Marketing Communications, Marketing Strategy, Online Marketing, French, Corporate Communications, Digital Media, Content Management, Social Media Marketing, Writing, Government, Management.
Who are Anne Isabelle Barson's colleagues?
Anne Isabelle Barson's colleagues are Mohammad Raza, Fabrice Delaye, Noneya Bizness, Saplon Koplon, Aysel Özdemir, Carine Chaix.
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