"I believe that a problem is an opportunity for you to showcase your best abilities." This quote by Duke Ellington perfectly summarizes my professional outlook. Throughout my career, I have had the pleasure of working with various nonprofit organizations like KARMA Rescue and some of the biggest names in the entertainment industry, including Disney, Warner Bros., and Universal Television/Studios.I am known for pushing boundaries and building high-performing teams. My work is fueled by relentless hustle, courage, and humor. I take pride in my reputation for pioneering, leading, and nurturing teams across diverse fields such as entertainment, marketing, branding, event orchestration, and digital campaigns.Creativity, problem-solving, and facing challenges head-on are what I thrive on. Over the years, I have become the go-to person for solving complex issues, and one of my great strengths is using storytelling to understand the problem before tackling it.I look forward to connecting with like-minded individuals and achieving greatness together.AREAS OF EXPERTISE: ○ Budgeting & Financial Management○ Brand Storytelling○ Strategic Content Creation and Distribution○ Leadership & Team Building ○ Media Planning and Buying***************
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Marketing Branding ConsultantFlipcreative Jun 2009 - Feb 2024Greater Los Angeles Area• Award-winning creative marketing executive. Expertise in conceiving, supervising, and producing breakthrough 360-degree advertising campaigns.• Known for a widely versatile skill set, energetic determination, collaborative style, creative instincts, savvy business acumen, and inspiring leadership skills.• Experienced with B2B, B2C, and trade launches. Sales presentation materials.• Logo/packaging design, multi-platform media execution, and trade show production.… Show more • Award-winning creative marketing executive. Expertise in conceiving, supervising, and producing breakthrough 360-degree advertising campaigns.• Known for a widely versatile skill set, energetic determination, collaborative style, creative instincts, savvy business acumen, and inspiring leadership skills.• Experienced with B2B, B2C, and trade launches. Sales presentation materials.• Logo/packaging design, multi-platform media execution, and trade show production. Clients: Paramount Consumer Products, Disney syndicated TV, Warner Bros. TV, And Company Ad Agency and The CW Network• Corporate events and booths Show less
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Director Of Marketing And BrandingKarma Rescue Jun 2019 - Dec 2023Santa Monica, California, United States• Developed and executed a comprehensive rebranding initiative, aligning organizational goals and driving brand awareness, increasing $60k in grants and 75% YoY growth in year-end fundraising efforts.• Orchestrated digital marketing campaigns that raised awareness increased social media followers by 25% and converted 15% of followers to donors.• Spearheaded social media presence across Facebook, Instagram, LinkedIn, and TikTok; curated and published engaging content, resulting in a 60%… Show more • Developed and executed a comprehensive rebranding initiative, aligning organizational goals and driving brand awareness, increasing $60k in grants and 75% YoY growth in year-end fundraising efforts.• Orchestrated digital marketing campaigns that raised awareness increased social media followers by 25% and converted 15% of followers to donors.• Spearheaded social media presence across Facebook, Instagram, LinkedIn, and TikTok; curated and published engaging content, resulting in a 60% increase in brand reach and a 35% growth in engagement.• Built a new website, increasing traffic by 30% and reducing email bounce rate by 80%, leading to more effective campaigns.• Led executions of ad campaigns for year-end fundraising, surpassing targets by 125-200%; utilized advanced targeting techniques and compelling storytelling to drive donor participation. Show less
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Vice President Creative ServicesWarner Bros. Entertainment Aug 2006 - Jul 2009Burbank, California, United States• Head of creative direction of all new season campaigns, sweeps campaigns, trade advertising, sales presentations, and sales collateral material for first–run, off-net shows, and cable launches. • Spearheaded TV sales and launch campaigns with internal creative teams and outside vendors. • Led WB creative services team. Creating award-winning TV ad campaigns. • Established financial forecasts and maintained creative budgets and expenditures. Resulting in 20% more revenue for… Show more • Head of creative direction of all new season campaigns, sweeps campaigns, trade advertising, sales presentations, and sales collateral material for first–run, off-net shows, and cable launches. • Spearheaded TV sales and launch campaigns with internal creative teams and outside vendors. • Led WB creative services team. Creating award-winning TV ad campaigns. • Established financial forecasts and maintained creative budgets and expenditures. Resulting in 20% more revenue for marketing campaigns. Show less -
Sr. Vp Worldwide MarketingUniversal Pictures Jun 2003 - Aug 2005Burbank, California, United States• Administered a staff of 20 people and administered a $20M USD marketing budget. • Guided an 8-member team creating on-air, print, and social media advertising for all entertainment platforms. Created and distributed to domestic and international partners.• Directed in-house creative department and managed all outside agency relationships, contracts, and media planning. -
Vice President Of Creative ServicesUniversal Pictures Jun 1998 - Jun 2005Burbank, California, United States• Supervised all print and on-air creative for first-run and off-net programs. • Directed strategic alliances with external agencies, optimized marketing campaigns, and doubled show rating points.• Initiated launch and image campaigns, episodic promotions, sales presentations, promotional merchandise, and sales support materials.
Debbie B. Education Details
Frequently Asked Questions about Debbie B.
What is Debbie B.'s role at the current company?
Debbie B.'s current role is Marketing, Branding, Creative and Production Strategy Expert | Mountain Mover |Reality Crafter.
What schools did Debbie B. attend?
Debbie B. attended Central Michigan University.
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