Katherine is business owner of MarketingFIRST, in Myrtle Beach, South Carolina and Wells, Maine, where she focuses on two main areas of marketing: content writing for websites, engagement marketing, and all forms of marketing communications and in presenting workshops and training for "all things marketing." As a long-time Constant Contact Solutions Provider, Katherine uses email marketing as the centerpiece in an integrated, strategic plan for digital marketing that is affordable as well as effective in forming relationships with prospects and customers/clients. This approach integrates best practices for Social Media Marketing, SEO, content management, blogging, and Website Marketing. She regularly presents workshops for professional, civic, and business organizations on engagement marketing and provides training for those using email marketing in their overall strategic plan.Katherine Jasmine's career spans over 30 years and includes all facets of research and marketing in the B2B and B2C marketplaces. Formerly she was VP of Marketing and Research for Sundance/Newbridge Publishing in MA and the Marketing Director for the Supplementary Division of Addison Wesley Publishing in NY. She is an experienced research facilitator and analyst whose expertise is regularly called upon for product development, new product launches, and market trend analysis. Specialties: She has expertise in strategic business growth planning and the implementation of marketing plans-of-action, including, logo development, brochures, promotional materials, and advertising. She plans and executes various forms of research including competitive analyses, customer satisfaction surveys, focus groups; trade shows; and marketing workshops.