The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth.

Do you run a company? Do you have questions like these? If so, we should talk.• Positioning: Do your prospects have a clear, concise and compelling way to think about your company?• Messaging: What are the primary, secondary and tertiary messages you need to communicate to prospects, customers and even employees?• Sales Tools: Does every externally facing person in your company have the sales tools necessary for success?• Community Development: Are your customers your best advocates? Have you thought about how to catalyze them into a UGC generating community?• Programs: Marketing takes form and flight via programs. How do yours stack up? Do you want them improved?https://www.marketingmachine.me

Digital value streams flow faster and deliver better with ValueEdge, LoadRunner and the rest of Micro Focus’s storied ADM product family. My job is to amplify this message and to lead the digital world into the promised land of Value Stream Management.

Leading marketing for fast-growing company that is successfully delivering Customer Engagement Automation for a panoply of high profile accounts. Pypes are unlike any other automated digital assistant, and the Pypestream platform leverages them withIn an automated Customer Engagement Center. Others require lots of typing or talking, whereas Pypes encourage swiping and tapping. They look better and they work better. I'm thrilled to popularize this revolution in customer engagement to CDOs, CMOs, Customer Care execs, etc. Stay tuned!

Led a successful turnaround of the global marketing organization, including restructuring it for success by dramatically growing the product marketing and campaigns teams, instituting ABM to dramatically increase the volume of Marketing Qualified Accounts, and shifting budget from low yielding trade shows to core priorities. Conceived and drove alignment around coherent new naming and fresh new messaging, including brX, brSM, Headless API, Connected Content, Super Merchandisers, “Out Amazon Amazon”, and Experience Era. Frequently publish, get interviewed and serve as a public speaker.Led three successful user conferences in eight months with over 1K total attendees. These conferences included over two dozen public customer testimonials and/or case studies, and the brAwards, which I created and emceed.

As the sole marketeer, turned marketing into a shining strength for this early-stage software test automation startup.

Initiated marketing & product management for pre-customer cloud software provider seeking product-market fit.

Stabilized marketing and led major demand generation gains for Series B provider of cloud-based recruiting software.• Dramatically boosted Demand Generation: Vastly increased sales-qualified pipeline creation• Drove and gained alignment for improved positioning: Talent Acquisition Platform for the Talent Economy• Crushed major industry tradeshows: HR Tech - Vegas, HR Tech - Paris, PEER 150 Summit, HR Tech - London

Conceived and launched BluBed Headset Holsters, a new category of mobile accessory.• Launched BluBeds at CES15 under #HandsfreeEverywhere banner, leading to extensive media coverage.• Comprehensive marketing program included Phone Follies videos, 21st century PR, social media contests, etc.

• Positioned, then gained worldwide relevancy and wide coverage for Orchestrated ALM and Orchestrated IT.• Built an integrated demand generation machine that created a $70 million pipeline for new products.• Reengineered global marketing organization, online and social presence, infrastructure and tools.

Formerly CMO of Niku Corporation, acquired by CA in August 2005 for $350 million. Promoted upon acquisition to lead marketing for a $500 million business unit, the fastest growing in the company. Much marketing success ensued, e.g., pipeline growth apace with rapidly growing sales, dominance of major industry awards, etc. My final assignment within CA was to lead a new Corporate Messaging and Solutions Marketing organization, for which I conceived, developed and created internal alignment for Lean IT, which then took the industry by storm. I also owned marketing leadership for CA’s strongly emergent SaaS businesses, along with all cross-functional solutions and high level messaging.

Annual revenue grew nearly 50% during my 2.5 year, pre-CA tenure, while Niku's market cap more than doubled during my first year, then more than doubled again during my second year. CA acquired Niku for $350 million on August 1, 2005.• Rebuilt the global marketing organization.• Repositioned Niku from damaged tools vendor to leader of the burgeoning IT Governance systems market. • Expanded the sales pipeline by an order of magnitude. • Greatly improved and expanded Niku’s global market reputation.