Mikayla E. Ott Email and Phone Number

-Managed a client base of over 40 dealership partners and fostered strong relationships-Adjusted search engine marketing strategies at the individual client level based on their business and growth goals-Monitored performance of client’s marketing campaigns to ensure successful delivery-Generated additional revenue from client base by proposing new marketing strategies based on data-Mitigated client cancellations by showing value of products using data and insights-Collaborated internally with product and engineering teams to flag potential product issues-Proposed enhancements to products that could generate and retain revenue-Utilized advertising and analytical platforms such as Google AdWords and Google Analytics to create reports for clients-Assisted other Digital Consultant team members with client relationships and retention-Worked on ad hoc projects outside of job functions to support the business and drive growth

-Sold products to new clients through active communication and relationship building.-Conducted product demonstrations and teach prospective clients about product features in order to elicit sales-Planned and executed upcoming marketing initiatives based on company goals-Analyzed success and failures of previous marketing campaigns in order to increase productivity

-Strengthen clients’ online presence by writing blogs, improving Search Engine Optimization, -Revitalize social media accounts including Facebook, Twitter, LinkedIn, and Google+-Analyze how our services benefit businesses and promote benefits to potential clients-Correspond with potential customers to inform them about the benefits of using the company

-Blogged for the prospective student audience from the student perspective in order to increase interest in applying to and ultimately enrolling at Bryant University

-Sold wedding dresses, accessories, and alterations to clients-Facilitated bridal appointments by understanding the brides expectations and focused on providing excellent customer service to clients -Optimized marketing presence by creating promotions, advertisements and social media marketing campaigns