Robert Murphy Email & Phone Number

Marketing Navigators works with companies ranging from start-ups to Fortune 50. Recent projects include developing positioning, packaging and pricing strategies; improving brand awareness; creating sales support and training systems; evaluating and implementing sales channel partnerships; and designing targeted lead-generation campaigns.Past and present clients: AMN Healthcare, California Chamber of Commerce, Healthy Communities Institute, Foundation for Art & Healing, Numera, McKesson, MyHealthBank, SkinStore.com, SpaLook.com, Performance Clinical Systems, RealTime Performance, St. John's Women and Children Shelter, ID Experts, MedVantx, Northeast Business Group on Health, Fastaff, and WellSource.

Brookline, Ma, Us

Marketing and Product Advisor.Project UnLonely is the foundation's signature initiative focused on the loneliness epidemic, which has the lethal equivalency of smoking 15 cigarettes per day. We're showing how creative expression can have a huge impact on how we navigate through feelings of loneliness.

Sausalito, Ca, Us

B2B Marketing and Lead Generation.CredibleMind for Organizations delivers a powerful foundation for your population mental health strategy. It brings together trustworthy, evidence-based approaches populated with resources that make it easy for people to engage and access resources specific to their needs and preferences. And, it can be easily customized to integrate your organization’s resources, programs, benefits or network providers to boost engagement and amplify results.

Branding, Positioning, Messaging.VivaGrow™ has developed an innovative, proprietary grow system that includes a modified geodesic dome that ensures consistently higher quality, organic product at a lower cost than any competitor. It addresses the major challenges in profitably growing the high-value crop of cannabis in a dramatically changing market.

Plano, Tx, Us

Rebrand, Positioning, Lead Generation.For CTOs and CIOs looking for engineers, SMC2 makes outsourcing exponentially better by taking away upfront investment risk: ✓ No joint venture investment✓ Operates at below-market rates with no overtime✓ Guarantees a US equivalent of work as defined by you✓ Operates with as few as 5 and as many as 500 FTEs✓ Transfers without a buy out feeEliminate Risk • Reduce Cost • Gain Control

San Francisco, Ca, Us

Acquired by Advantasure! Perfect landing. Responsible for branding, positioning, messaging and go-to-market strategies for this innovative healthcare technology company. Performance Clinical provides hospitals with easily-deployed, low-cost, high-value "performance tools" to help meet new requirements for delivery, data-capture, monitoring, feedback and improvement of evidenced-based medicine within clinical workflows.

Carlsbad, California, Us

Worked with new executive team to orchestrate a complete revamp of this company's presence in the telehealth + telecare market. Responsible for overall re-branding of the company and its products, along with associated go-to-market messaging. Created a comprehensive identity package across all messaging vehicles and platforms. Developed and executed branding, campaigns, collateral, and related messaging for four new product launches within 18 months.

New York, New York, Us

Directed the design, launch and daily operations of joint venture between Sandow Media and SaluBeauty/SkinStore. Primary responsibilities included building collaboration and processes across technology, marketing, customer service, logistics and merchandising teams in the transition to the SaluBeauty commerce platform. Accountable for strategic direction, team leadership and business unit performance.

Us

Consultant with the company for three years, the last as SVP Marketing leading communications and product management teams. Championed marketing initiatives to reposition the product line and expand beyond healthcare provider customer base into the payer segment.

As a consultant, brought on to the executive team to define and execute marketing strategies for this consumer-driven healthcare company. Reformulated the product line and branding strategy, repackaged product assets to better address market needs, and created "land and expand" opportunities within the healthcare payer market.

Port Charlotte, Fl, Us

Led marketing, product management activities for this personal health management company. Championed the development of CareWise Online, a product extension that integrated with the company's call center-based disease and demand management programs. Executive team member through M&A initiatives leading to successful acquisition by SHPS.

Led marketing communications, client services, product management and development activities for this healthcare company that effectively defined the "personal health management" category. Pioneered web-based personal health tools and content to empower consumers in self-managing their health in association with their PCP. General manager of the Ask-A-Nurse business unit.

Directed account management, strategy development, retail marketing services for Pizza Hut, Jiffy Lube, Ross Stores, Embarcadero Center, Hyatt Hotels.

Bba, Marketing

Education record