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• ∞ creative thinking to solve problems and gain market opportunities • 15 years experience as a team and project leader, excellent leadership and communication skills• 20 years working in multinational environments, familiar with the diverse working culture and people• 25 years of comprehensive marketing, branding, and product management experience• 10 years experience in web marketing, CRM management, SEO/SEM, and social media marketing----------------------------------------------------------------------------------------------------------Expertise in marketing, branding, product and project management that drives competitive advantages: • Design and implement marketing strategies for promoting brand/product, including go-to-market plan, trade shows, campaigns, events, and press • Work closely with the company’s sales team and our channel partners; enabling them to meet the revenue goal• Work closely with product/project management team to define marketing strategies and programs• Work closely with business partners or alliances (Intel, VMware, Citrix, Toshiba…) to develop and execute co-marketing programs• Prepare annual budget and ensure that the marketing objectives are implemented correctly by worldwide branches, providing them guidance and feedbacks• Create and publish all marketing materials, tools, and presentation slides• Implement website and web marketing program, for example, web design and SEO/SEM project• Conduct social media (Twitter/LinkedIn/YouTube) presence and programs to enhance company awareness and recognition.• Provide short- and long-term marketing forecast and undertake continuous analysis of competitive and market trends• Build and enhance corporate identity and brand awareness
Compuware Technology
View- Website:
- compuware-us.com
- Employees:
- 2
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Marketing ManagerCompuware Technology Apr 2020 - PresentNew Taipei City, TaiwanResponsibility: 1. Spearhead the development of comprehensive marketing programs aimed at achieving company goals and enhancing brand and product awareness.2. Collaborate closely with the sales department to gain a deep understanding of our key customers and corporate product development projects.3. Take charge of creating marketing communication materials, such as website content, company profiles, and product brochures.Achievements: 1. Successfully devised and executed… Show more Responsibility: 1. Spearhead the development of comprehensive marketing programs aimed at achieving company goals and enhancing brand and product awareness.2. Collaborate closely with the sales department to gain a deep understanding of our key customers and corporate product development projects.3. Take charge of creating marketing communication materials, such as website content, company profiles, and product brochures.Achievements: 1. Successfully devised and executed a product brand strategy and implementation plan within a tight deadline of 4 months. This encompassed the creation of a brand identity, a detailed marketing plan, and the launch of a revamped website design.2. Demonstrated a high level of efficiency by completing 4 crucial industry reports within a 3-month timeframe. These reports played a pivotal role in defining the business development plan and guiding future growth strategies. Show less -
Marketing ManagerTeco Image System Co., Ltd. Nov 2017 - Sep 2018Taipei City, TaiwanResponsibility:1. Lead the development of brand identity for new brands/products, encompassing customer targeting, segmentation, positioning, and the formulation of marketing strategies and go-to-market plans.2. Collaborate closely with the product development team to ensure seamless integration of user experience (UX) design into products.Achievements:1. Finished brand logo guide within 3 months 2. Finished brand book vision guide within 2 months3. Finished brand… Show more Responsibility:1. Lead the development of brand identity for new brands/products, encompassing customer targeting, segmentation, positioning, and the formulation of marketing strategies and go-to-market plans.2. Collaborate closely with the product development team to ensure seamless integration of user experience (UX) design into products.Achievements:1. Finished brand logo guide within 3 months 2. Finished brand book vision guide within 2 months3. Finished brand communication guide within 2 months Show less -
Global Marketing ManagerInfortrend Technology, Inc. May 2006 - Oct 2017Taipei, TaiwanResponsibilities:Develop strong marketing campaigns that take into account the company's goals, mission statement, and needs to bring in profit for company and customers 1. Global marketing management - review global marketing plans, support branches' marketing needs, company awareness and product launch...2. Media contact and global PR distribution - PR plan development, creating and distribution, media relationship building3. Website management and enhancement - mobile and… Show more Responsibilities:Develop strong marketing campaigns that take into account the company's goals, mission statement, and needs to bring in profit for company and customers 1. Global marketing management - review global marketing plans, support branches' marketing needs, company awareness and product launch...2. Media contact and global PR distribution - PR plan development, creating and distribution, media relationship building3. Website management and enhancement - mobile and tablet viewing optimized website, SEO & SEM plan, new product/ technology info. update, promotion and user-friendly functions4. Social media management - Twitter, Linkedin and Youtube.5. Company newsletter and notices for promoting company awareness and products 6. Channel marketing support - channel events, partner program...7. Alliance marketing - work closely with strategic alliances (Intel, VMware, Citrix, Toshiba…) to develop and execute co-marketing programsAchivements:1. Collaborated with worldwide 10+ regions to build a CRM system within 6 months2. Led “Infortrend everywhere program” to have Infortrend company/product info. posted on 30+ alliances and 300+ dealer websites3. Built several leads plan to generate,1000+ leads annually4. Created responsive web in 3 months, and increased website traffic by15%5. Built 4 social media sites(Twitter/ LinkedIn/ YouTube/Forum) in 2 years Show less -
Brand Management/ Marketing ManagerAcer Sep 2002 - Mar 2006TaiwanResponsibilities: 1. To promote handheld products in EMEA and mobile solutions Handheld business in EMEA and mobile solutionsAchievements:1. Launched Acer handhelds in EMEA within 3 months, made the revenue of the EMEA handheld to 60% of the worldwide handheld revenue.2. Introduced Acer mobility solutions to banks and high tech industries within 4 months. -
Product Marketing ManagerTaiwan Telecom Network Services Co., Sep 1999 - Aug 2002TaiwanResponsibilities:1. To develop and promote voice services, including VOIP serviceAchievements:1. Introduced 2 new voice services, doubled revenue compared to the previous year2. Co-worked with international carries, producing cost savings of up to 30% in one year
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Marketing ManagerHaagen Dazs May 1998 - Jul 1999TaiwanResponsibilities:1. To promote the product and build good channel relationshipAchievement: 1. Launched Haagen-Dazs ice cream into 7-11 convenience store and restaurant chain-stores in 6 months -
Product ManagerCasio International Jun 1996 - Apr 1998Taipei City, TaiwanResponsibilities: 1. To promote keyboard and audio business in Taiwan Achievements: 1. Increase the revenues of keyboard and audio products to 44% in year one2.Built the Casio Musical Classroom System within 2 months -
Senior Marketing SpecialistYouth Career Development Association Jul 1994 - May 1996Taipei City, TaiwanResponsibilities: 1. Business training and promotions Achievement:1. Co-organized the first two Taiwan Employment Expos
Nicole Yu Skills
Nicole Yu Education Details
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Business Administration And Management, General
Frequently Asked Questions about Nicole Yu
What company does Nicole Yu work for?
Nicole Yu works for Compuware Technology
What is Nicole Yu's role at the current company?
Nicole Yu's current role is Global Marketing Manager | Driving Comprehensive Marketing Strategies and Programs.
What is Nicole Yu's email address?
Nicole Yu's email address is ni****@****end.com
What schools did Nicole Yu attend?
Nicole Yu attended Chung Yuan Christian University.
What are some of Nicole Yu's interests?
Nicole Yu has interest in Hiking, Swimming And Reading, Arts And Culture, Environment.
What skills is Nicole Yu known for?
Nicole Yu has skills like Marketing, Product Marketing, Multi Channel Marketing, Product Strategies And Management, Marketing Communications, Global Marketing, Digital Marketing/ Online Marketing, Integrated Marketing, Marketing Strategy, Crm, Business Development, Solution Selling.
Who are Nicole Yu's colleagues?
Nicole Yu's colleagues are Seth Joey Soriano, Edmond Santos, Mia Kusniawati, Melanie Vegiga, Francine Sartor, 倪振洋, Joemar Villamor.
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Nicole Yu
Taiwan Dxc Strategy & Business Operation Lead | Ex-MicrosoftTaipei–keelung Metropolitan Area2microsoft.com, dxc.com -
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