Full-stack senior marketer with hands-on experience in SEO, PPC & offline advertising; including both B-to-C and B-to-B. Expert in SEO, SEM/Google, Facebook, app marketing, display/retargeting, native, radio, direct mail, and TV. Now consulting and mastering Amazon PPC, Pinterest, & influencer marketing.Current/Past clients include BCG DV, and clients covering the following industries: automotive, e-commerce, retail, dentistry, mental health, fitness, beauty, education & employee software. Recent SEO audit received commentary from CEO as "best SEO audit he's ever seen."

Work with digital performance marketers in the LA area to create and execute networking and educational events to promote digital and performance marketing. Highlights include an educational event in conjunction with UCLA Anderson School of Management and speaking on several panels relating to SEM and SEO.

- Led international and job seeker (B-to-C) marketing, managing budgets in the eight digits.- Successfully launched and grew revenue 500%+ in the millions of dollars leveraging a comprehensive marketing plan including radio, TV, direct mail, SEM, Facebook and Linkedin- Scaled burgeoning B-to-C job seeker digital campaigns in SEM, UAC, Facebook/app, and retargeting; grew spend from near zero to mid seven figures in less than a year- Personally responsible for hiring and building high-performance teams of over 20 through a rigorous hiring process to a well-defined onboarding, development and promotion process- SEO traffic grew from near zero to millions of monthly uniques a month; responsible for SEO content and link building which has contributed to overall traffic growth - Created and developed content creation process/machine that utilizes SEO best practices in keyword research, wording, and keyword density analysis; currently producing hundreds of weekly job seeker content - Built SEO outreach team from the ground up where we have acquired thousands of natural high domain authority links

Led Cars.com user acquisition for web/app:- Managed and grew mid 8 figure marketing budget utilizing SEM, Facebook, retargeting, display, email, and social- Increased monthly marketing budget profitably by 23% from 2015 to 2016- Decreased cost per acquisition 15% YoY from 2015 to 2016 by utilizing latest technologies in bidding, testing, and implementing mass ad copy testing- Served as the analytics lead/guru by defining and measuring financial and web performance through the usage of analytics tools such as Omniture and managing the design and creation of weekly, monthly, and other recurring reports in Excel- Executed multiple Optimizely and SiteSpect A/B and multivariate tests that have contributed to 10%+ increase in conversion in 2016- Led SEO efforts for NewCars.com utilizing tools such as Moz, Splunk, Conductor and Google Webmaster- Led 10+ member team covering performance marketing, analytics, operations, and content development- Personally recruited, hired and developed entire SEM and analytics team; recruiting heavily from UCLA and USC- Responsible for the Santa Monica division’s P&L, working closely with Finance to set budget/forecast expectations- From 2015 to 2016, negotiated new contracts and product add ons which have helped increase revenue 25% YoY- Managed new-car business development activities and partner relationships totaling over tens of millions in annual revenue- Recognized as a high performer through multiple promotions and recognition; highlights include the following: - Promoted from Manager of Analytics and Operations to Sr. Manager in 2009; promoted to Director in 2011 to include SEM and performance marketing responsibilities; promoted to Sr. Director in 2016 to include broader digital marketing initiatives throughout the company - Recipient of “2010 Personal Achievement Award” which only the top seven employees among 700 employees were awarded for going above and beyond the normal responsibilities.

Primary job was to create and articulate data stories on why automotive and entertainment advertisers should advertise on Yahoo! The data stories and presentations included analysis from primary and secondary research such as comScore, Forrester, TNS, SRI, eMarketer.

As a charter member, I was responsible for forming and creating the first toastmaster chapter at J.D. Power. As the Sergeant at Arms, I ensured smooth operations of club meetings.

• Responsible for $5+ million business in research-product development and generating new business through sales and proposal efforts for automotive and tech companies.• Presented research findings from syndicated and proprietary studies to client senior management at automotive manufacturers and Internet companies; high-level presentations include Chip Perry (CEO) of AutoTrader.com, Mitch Golub (President) of Cars.com, and Adrian Hallmark (CEO) of Volkswagen.• Provided thought leadership within the automotive Internet industry; highlights include appearance on the CBS Saturday Early Show (1/6/07) and quotes in the USA Today (1/10/07).• Recognized as a “fast tracker” through numerous promotions and recognition: - Promoted to Specialist in June 2002, Supervisor in July 2003, Manager in August 2004, and Sr. Manager/Sr. Analyst II in January 2006. - Two-Time Powerful Voices award recipient nominated by co-workers for showing strong work ethics and values. - Recipient of the departmental Golden Buck Award for the month of December 2002.