Theo Maroulis

Theo Maroulis Email and Phone Number

COO / Ex-Google / Grow visibility & revenue with Brandformance
Theo Maroulis's Location
Athens Metropolitan Area, Greece
About Theo Maroulis

Hi I'm Theo.Increase the effectiveness of your marketing today.Looking for data-backed marketing knowledge?Marketing + Science = Growth & Persuasion. (WIIFM section) Access premium posts about ‘psychology & marketing’, ‘PPC’ & ‘conversion rate optimization'.(WIIFM explained) What to expect if you follow me:✓ Examples of using customer psychology in marketing✓ Tips around performance marketing✓ CRO tips, ideas & tools(Promise) You will get practical tips and examples on how to apply behavioral science in marketing.I have been part of teams at Google, InstaShop, and other leading brands in the Greek Travel landscape.My marketing experience timeline includes involvement with; Performance Marketing, Social Media Marketing, Email Marketing, Branding, Influencer Marketing, and Growth Marketing.People would say I am a fast learner, highly adaptive & results-oriented marketer.I do not like fluff I love being around doers.My energy booster is to stay updated in ways to grab people’s attention. I think I am programmed to explore new ideas, tools, and anything around marketing.Strong opinions disclosed:1/ marketing should be full-funnel2/ marketing people need to understand sales3/ marketing is the ultimate growth lever for any businessIf this sounds interesting feel free to follow.- -Did I mention that I love techno music and daily CrossFit workouts?See? You already got 2 tips on how to stay healthy in the digital chaos.Here to help & and get helped around digital marketing.

Theo Maroulis's Current Company Details

COO / Ex-Google / Grow visibility & revenue with Brandformance
Theo Maroulis Work Experience Details
  • Global Media Greece
    Head Of Growth
    Global Media Greece Jul 2022 - Nov 2024
    Athens, Attiki, Greece
    Helping brands & agencies to get visible and grow. Offering a toolkit of various Digital Marketing solutions; YouTube Ads, Personalised Video, Performance Marketing, Location Marketing, Data Monitoring & many more.Key Accounts:SKY ExpressMasterCardAegean AirlinesEthniki AsfalistikiPHĀEA ResortsThanos HotelsGNTOCore Vendors:- Sojern Travel Programmatic Ads- Pixis AI- Channel Factory (YouTube, META Ads, Tik Tok Ads)- RTL (ATV)- SKY AdSmart (ATV)- Vintom (Personalized Video Marketing)- Blis (Location Marketing)- Exit Bee (Premium Publishers' Display Ads)
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  • Google
    Sr. Account Manager
    Google Feb 2022 - Jul 2022
    Dublin City, County Dublin, Ireland
    Managing a $##M USD book of 30 accounts, investing in Google Ads (Greece, Cyprus, Bulgaria, USA). Managing a portfolio of Performance Marketing agencies (7 agencies).Assisted partners with:✓ Spot missed opportunities in Google Ads accounts✓ Reporting on Revenue & Product adoption metrics✓ Handling a portfolio of agency partners✓ Quarterly OKRs (Product adoption)Key accounts: SKY Express (Airlines), Omiros Group (Education), Papaki (Domain Registrant), Canaves Oia (Hotels), Snaplogic (SaaS), Anytime Mailbox (SaaS), Access Finance (Banking), TBI Bank (Banking), Compose.ly (SaaS)
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  • Instashop
    Sr. Growth Manager
    Instashop Jul 2021 - Feb 2022
    Athens, Attiki, Greece
    ✓ User acquisition (daily orders) growth✓ Achieved avg. ###% MoM growth in 6 months✓ Managing Business Development (CRM set-up, monthly goals & segmentation)✓ Responsible for country growth in all aspects (MoM growth, Shops launching KPIs, Last-mile)✓ Vendor Marketing (OHH, in-store collaterals)✓ Managing all managerial meetings (teams alignment & directions)Direct report: CEO
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  • Instashop
    Sr. Marketing Manager
    Instashop Feb 2021 - Jul 2021
    Greece
    ✓ User acquisition (app install campaigns & remarketing)✓ Monthly content calendar owner✓ Social Media management✓ Support the creation of targeted email outreach campaigns✓ Handling partially Performance Marketing actions for the Greek market & other markets when needed✓ Assisted Business Development team to acquire more partnerships
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  • Hotelbrain Group
    Digital Marketing Director
    Hotelbrain Group May 2020 - Jan 2021
    Athens, Attiki, Greece
    ✓ Responsible for all Growth activities & launching of redesigned -> hotelbrain.com✓ Email Marketing: email list increased by 40% in 1 year✓ Performance Marketing; Social Media & Programmatic✓ Supervisor of all Programmatic & PPC actions: TV 360 & Google Ads (62 hotels)✓ Redesign of the corporate website (hotelbraingroup.com)✓ In close collaboration with CEO, CSO & GM to develop effective digital marketing campaigns✓ 360 campaign plan & execution (strategy -> execution); TV, Radio, PPC, Email, Organic Posting, CRO, Sales Promotion, Native Display Ads✓ Digital Marketing consultant to 110 hotel clients (HotelBrain Management)✓ Social Media supervisor of all 62 hotel brands, as well as hands-on for HotelBrain Group's SM channels
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  • Hotelbrain Group
    Web Performance Manager
    Hotelbrain Group Aug 2019 - Jun 2020
    Greece
    ✓ Web redesign and daily maintenance of https://hotel-keys.com✓ Website development/redesign (front-end) & daily content updates for 62 owned hotels (HotelKeys brand)✓ Monthly website performance report for 110 hotels (HotelBrain Management)Web performance consultant for 120 HotelBrain Management SA Hotel websites✓ Monthly website auditing for HotelBrain Management (new leads & existing clients)✓ Email marketing for HotelKeys accounts (weekly, monthly sales newsletters to B2B contacts)✓ Set up of all tracking management operations for 62 hotels (HotelKeys portfolio)✓ On-page SEO: Run technical site audits, suggest improvements (Google Search Console, SEMrush)
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  • Nice N Easy Group
    Performance Marketing Lead
    Nice N Easy Group Sep 2018 - Aug 2019
    Greece
    ✓ Performance Marketer for all 8 brands of Nice n Easy Group (Facebook Ads, IG Ads, Tripadvisor Ads, Google Search & Display Ads) - monthly budget: 8.000euro, 300 unique campaigns✓ PPC and Social Media Account Management for 'Give n Rise' charity event with Giannis Antetokounmpo and Elpida Association at SantAnna Beach Club [6/7/2019] ✓ Account & Social Media Management for "SantAnna Mykonos" & "Nice n Easy Seaside", 35% growth on IG account (over 15.000 followers in 3 months, 7 million reach & over 10 million impressions, 7.150 website clicks)✓ Website architecture and optimization based on data (Heatmaps, customer feedback, reservations' department feedback) - Optimized SantAnna Mykonos, Nice n Easy websites✓ Email Marketing: Creating the weekly newsletter of parties lineup, monthly newsletter of all group news, monthly newsletter regarding all available service offerings✓ Monitoring external associates on Event Social Media Performance & suggesting changes according to KPIs✓ Summer 2019 Teaser creation: https://www.youtube.com/watch?v=IjHo6leoAi8✓ Give n Rise Charity event w/ Giannis Antentokounmpo: https://www.youtube.com/watch?v=22ZGAs4tVRQ
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  • Keeper Group
    Sales & Marketing
    Keeper Group Jul 2017 - Sep 2018
    Greece
    ✓ Event Manager 20 seminars/year, 5 corporate events/year (achieved to earn 2% - 20.000e - increase of annual co-marketing budget by Dahua Technology)✓ Developing and delivering digital e-mail campaigns (MailChimp)✓ Monitoring online performance (Google Analytics, Hotjar, GTM)✓ Social Media accounts planning. execution & control✓ Monthly catalog graphic design planning and delivery to customers via email campaigns✓ Supported Brands: Dahua, Venitem, Tecnoalarm, FireClass, Cathexis, Tyco, NOVA Alarm)
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  • .Lifethink
    Digital Marketing Specialist
    .Lifethink May 2015 - Jul 2017
    Greece
    ✓ Handled all digital marketing planning & execution for 10 high-end hotel brands in Greece✓ PPC for all portfolio & upsell of services
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  • Mediterranean College
    Marketing Assistant
    Mediterranean College Oct 2010 - Sep 2012
    Athens, Greece
    ✓ PR Campaigns Execution✓ Social Media Updating✓ Corporate Website Updating✓ Data mining and filtering aiming for more effective communication with the students' alumni✓ Organising in collaboration with the marketing director and manager, a series of educational events (i.e Xinis EDU Festival: the biggest educational festival in Europe verified by Guinness Records' Organisation)✓ CSR Campaigns at a Human and the Society level. Social Networks update and communication with current and potential customers
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  • Eydap
    Public Relations Assistant
    Eydap Apr 2010 - Jun 2010
    Greece
    In the frame of the Wolrd's Environmental Day, Athens Water Supply & Sewerage Company, held a magnificent event at Marathon Dam in Attica. This event had various tasks, which needed coordination and effective communication among the PR team. My responsibility concerned assisting the supervision of the event logistics as well as the establishment and the follow-up of the invitation list and contributed to enhancing the event schedule.
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Theo Maroulis Education Details

Frequently Asked Questions about Theo Maroulis

What is Theo Maroulis's role at the current company?

Theo Maroulis's current role is COO / Ex-Google / Grow visibility & revenue with Brandformance.

What schools did Theo Maroulis attend?

Theo Maroulis attended Lancaster University, University Of Teesside.

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