Christopher D'Souza Email & Phone Number

Provide strategic and tactical technology marketing services to software/hardware companies across verticals.

Boston, Massachusetts, Us

• Implemented best practices for GTM strategy development and led major product launches with a focus on driving market penetration and revenue growth.• Increased awareness of integrated solutions aimed at increasing joint business opportunities with ecosystem partners.• Equipped campaign teams with skills in targeting specific buyer personas, selecting marketing channels, and evaluating campaign performance metrics, leading to improved conversion rates and reduced customer acquisition costs.• Developed a novel methodology for defining buyer personas. Conducted interviews with C-level executives to implement methodology, resulting in enhanced campaign personalization, higher lead velocity, and improved sales effectiveness.

Concord, Ma, Us

• Led cross-functional launch teams, ensuring the successful achievement of launch goals for global software releases.• Increased sales effectiveness by crafting target personas, refining product positioning, and developing compelling messaging for a new SaaS product.• Developed a competitive playbook that empowered the sales team to effectively position products against competitors.• Raised sales performance and enhanced customer interactions by upskilling global sales teams through in-depth briefings, webinars, and impactful marketing collateral.• Improved campaign conversion metrics by revamping the company website to align with refined positioning and messaging.

• Successfully achieved product launch goals within allocated budgets by leading and managing cross-functional teams.• Developed and executed GTM to open beachhead for AEC segment. Identified and researched segment, developed value proposition and brand/product positioning, and evangelized to segment.• Formulated packaging, licensing, and pricing strategies for a new integrated IWMS SaaS platform.• Provided key insights and updates on marketing strategies and initiatives while reporting directly to executive team.• Designed effective presentations, conducted webinars, created videos, crafted white papers, developed website and social media content, and collaborated with internal and external stakeholders to grow pipeline.

Business: Marketing consulting services to technology companies.• Provided contract marketing services for technology vendors. These services included market analysis, market engagement strategies, and marketing program development.

Business: Secure Enterprise Point-of-Sale Access Gateways / Routers.• Led global launch of Vanguard 3480 Enterprise Access Services Gateway product with $25M annual revenue• Developed a creative product integration strategy that increased ROI and successfully overcame competitive challenges to the product suite. • Executed GTM plan on schedule and within budget for the new access gateway platform. • Developed business cases, conducted competitive analysis, and validated product pricing models. • Planned and executed targeted demand generation programs, led channel training webinars, developed product collateral, and collaborated cross-functionally to meet launch objectives.• Re-designed the corporate website resulting in improved customer engagement and conversion metrics.

Columbus, Ohio, Us

Business: Global Telco Wireless and Wire Line Solutions.• Executed global launch for industry’s first 10G ATCA blade, strengthening industry leadership.• Led cross-functional teams to successful high revenue bids at various multinationals. • Planned and delivered live webinars on ATCA multi-core technology to global audience. • Designed and implemented product demonstrations for global industry events.• Negotiated complex multi-party open source software licensing issues across product line that ensured rapid development of embedded Linux-based ATCA platforms.• Developed product packaging/configurations for channel partners as part of joint marketing initiatives.

Us

Business: Carrier Class Core Routers• As commercial/technical bid manager, led cross-functional team at Avici Systems to the multi-million dollar sale of a combined Avici-Alcatel edge-core solution to Turk Telecom, Turkey’s national Telco carrier.• Speaker/evangelist at global industry events including MPLS World Congress.• Won multiple speaking slots and chair positions at flagship industry events.• Prepared technical responses to RFI’s/RFP’s/RFQ’s from global telecom service providers.

Business: Telecom Switching and Routing Products

Business: Telecom Switching and Routing Products.• Responsible for product management of edge router platform.

Business: Telecom Frame Relay/ATM Switching Products• As Senior Product Manager: Directly responsible for life-cycle management of industry-leading GX550 Multi-Service Switch with $250M annual revenue, sold to global Tier 1 Telecom service providers.• As Principal Software Development Engineer: Directly responsible for software architecture and development of ATM and Frame Relay carrier class products.

• Developed software for network communication products

• Led group of ten field engineers responsible for post-sales support of approximately seventy enterprise clients.

Master Of Business Administration (M.B.A.), Double Concentration: Marketing, Global Management

Master'S Degree, Computer Engineering

Bachelor Of Science (B.S.), Electrical And Electronics Engineering