Responsible for global product development roadmaps and commercialization strategy for the Raman instrument portfolio at Metrohm.

Responsible for product marketing including applications development, strategic promotional campaigns, marketing communications and company brand.Milestones:- Negotiated global distribution agreement to expand IC channel through a partnership with Agilent Mass Spectroscopy products- Optimized pay-per-click advertising with ad placement and response pages, generating over 8X ROI and generating more than 8% of revenue directly from web-based responses.-Developed and… Show more Responsible for product marketing including applications development, strategic promotional campaigns, marketing communications and company brand.Milestones:- Negotiated global distribution agreement to expand IC channel through a partnership with Agilent Mass Spectroscopy products- Optimized pay-per-click advertising with ad placement and response pages, generating over 8X ROI and generating more than 8% of revenue directly from web-based responses.-Developed and launched the Profiler-F system for total PFAS measurements in collaboration with industry partners and regulatory team at Metrohm USA. Positioned Profiler at the forefront of total PFAS measurement in a market dominated by individual compound analysis.- Delivered strong competitive campaign for Ion Chromatography market against entrenched industry competition resulting in significant market share gains worldwide. Show less

Led all aspects of upstream and downstream product marketing. Responsible for increasing product vitality through new product development and open innovation. Developed and implemented a strategic marketing program to deliver lead generation and brand awareness. Developed and implemented new procedures to streamline voice of customer input for product innovation and business development.

Responsible for upstream and downstream marketing of the life science analytical instrumentation, including the NanoDrop line of products. Managed a team of applications and product specialists to deliver strong revenue growth through product development and outbound marketing. Responsible for development and launch new products which created incremental growth for the business by market and geographical expansion.

Product manager responsible for new product specification, development and lifecycle management. Responsible for strategic and tactical marketing campaigns in fluorescence and mid- to high-end UV-Visible spectrophotometers. Invented and created new sales collateral for promotion of instruments, software, and accessories. Developed and delivered motivating sales and technical applications trainings globally.

Developed, specified and launched an integrated, web-based product selection tool and other collateral for direct and distribution sales.Delivered technical product assistance to support global sales and customer applications.Published numerous product line support documents for instruments, software, and accessories.Worked collaboratively with Thermo Fisher Scientific businesses to build synergy in marketing activities.

Accelerated hardware development, decreasing time-to-market for new products.Presented an interactive and dynamic sales launch presentations to direct and distribution channels in North America, Europe, and Asia.Collaborated with customers, measured samples and assisted sales in determining appropriate UV-Visible and fluorescence system recommendation.Authored multimedia supporting collateral for the UV-Visible product line including HTML based resource media and product overview… Show more Accelerated hardware development, decreasing time-to-market for new products.Presented an interactive and dynamic sales launch presentations to direct and distribution channels in North America, Europe, and Asia.Collaborated with customers, measured samples and assisted sales in determining appropriate UV-Visible and fluorescence system recommendation.Authored multimedia supporting collateral for the UV-Visible product line including HTML based resource media and product overview videos. Show less

Responsible for supervision and research progress for two multi-million dollar research grants. Projects involved novel time-resolved dyes for multiplexed DNA sequencing and microfluidic devices for high throughput DNA sequencing in non-laboratory environments. Applied spectroscopy background to pragmatic systems and device development. Work resulted in publications and patent.

Developed a customized mix-design generation tool in EXCEL. This simple tool was used to calculate the appropriate mix ratio for concrete components. At release the program accommodated 44 different mixing plants. The program was used successfully for six years.