Greg Smith Email & Phone Number

Toronto, Canada Area

Market Smith builds some of the world's most agile brands — brands that thrive on change.Forge into the future, in ways that make sense right now. With strategic experts and innovative explorers committed to providing creative solutions for you.

Whitby, On

Responsibilities:- Managed team of 8, including; 5 graphic designers, 2 photographers, 1 video editor- Managed all art direction for 8 sub-brands, and 3 new brands, including brand design and general guidelines- Rebranded Nerd Block as a premium subscription box- Designed all internal and external sales decks and presentations- Managed 90% of day-to-day operations and art direction for team- Maintaining designs for 5 sub-brands within the Nerd Block umbrella, including Nerd Block Classic, Horror Block, Arcade Block, Nerd Block Jr. and ShirtPunch- On-boarding and training four Junior Graphic Designers- Developing creative briefs and providing clients with creative solutions and art direction for their projects- Managing timelines, projects and relationships with the Marketing teamAchievements:- Increased project completion rate by 150%- New brand initiative for Joe Nerds, a brick and mortar store under the Nerd Block umbrella- Advanced management and art directions skills through training four junior designers- Advanced skill sets and experience in art direction, creative sales and marketing

Responsibilities:- Worked as a freelance designer, developing exciting and fresh creative in both print and digital arenas- Consulting for small businesses to update their design departments and developing strategies for future growth- Managing timelines, finances, budgets and creative- Developing creative briefs and providing clients with creative solutions and art direction for their projects- Managing a loyal client base whose expectations are consistently exceeded with quick turn-arounds and open communicationAchievements:- Business growth of 60%- Positive testimonies from all clients- Advanced skill sets and experience in art direction, creative sales and marketing

Responsibilities:- Worked predominantly with the Air Miles, and Air Miles Shops brand- Created timelines and budgets, working directly with the Account Manager- Managed, recreated and discovered more efficient development strategies to release a weekly E-mail blast reaching over 1 million clients- Brainstormed, developed and wrote creative concepts for DM, CRM, ROS, Brand Strategies, Online and Mobile programs- Adapted and created new online programs (Facebook, Twitter, etc), Microsites, Eblasts and Banner Ads to align with campaign creative and content developed by internal and external agencies for the brandAchievements:- Created and monitored budgets ranging from 10k to 250k; all budgets under my direction came under by at least 10%- Revitalized the Air Miles Shops direct marketing campaign. Including an open rate that increased exponentially, to a 23% rate on a base of over 1 million clients

Toronto, Canada Area

Responsibilities:- Front-end development and maintenace of Cineplex.com for entire length of stay- Provided case studies, storyboards and developed wireframes for online and mobile experiences respectively- Created POP/POS and digital display designs, including UI layouts, and worked with the animation team to create in-theatre displays- Worked with the animation team on DoubleClick Studio to create online ads including vokens, pre-roll and standard video advertisements- Created, managed and maintained several weekly E-mail newsletters reaching approximately 250k users- Account managed one client that serviced five departments: developed and managed all client dockets, budgets and critical paths- Wrote numerous effective creative and production briefs; coordinated with front and back-end developers on a daily basis- Designed and maintained all IAB standard ads, including posting and stat analyticsAchievements:- Successfully managed two separate full site redesigns from inception to completion, including the implementation of social media functionality (Facebook and Twitter), online ticketing and cross brand theatre showtime availability, as well as numerous micro-site and contest projects, and helped develop the mobile experience- Worked successfully with major distribution and fortune 500 company’s brands and guidelines- Created and monitored budgets ranging from 5k to 750k; all budgets under my direction came under by at least 10%- Introduced and implemented project management workflow to my department; subsequently tasked, and took lead, on implementing and training two other departments on the system

Toronto, Canada Area

Responsibilities:- Managed and was the direct report to a small team of approximately 4 developers and 2 designers- Provided quality assurance and critical feedback on 80% of all internal projects- Provided artistic and technical expertise to visual design, UI, art, and animation- Maintained strict brand guidelines for major corporations- Developed UI wireframes and storyboards for several healthcare applicationsAchievements:- Worked with Fortune 500 corporations such as; BMW, Xerox, Scotiabank, Molson and more- Oversaw the production of a healthcare application to track and monitor patient blood in-take to be used across Ontario and overseas; including multiple language settings (English, French, Spanish)- Received agency award for outstanding communications

Toronto, Canada Area

- Variety of design work while completing university- Instituting Basecamp project management system for personal use- Working remotely, in a self-motivating and self initiating environment

Toronto, Canada Area

- Redesigning online web course templates- Worked with a team to revive internal website- Gained valuable experience while completing my education

Bachelor, Graphic Design

Bachelor, Computer Studies