Michael Reynolds Email and Phone Number

Executive Director, Strategic Initiatives (Strategy Digital & Innovation, Feb 2024-Present)• Responsible for strategy planning and governance across onboarding transformation stakeholders: OKRs, roadmapping, product cabinet, metrics and reporting• Leading strategic initiatives for client onboarding transformation • Led first-of-its-kind strategy development for phased induction of products into new SaaS-based onboarding transformation platform – Developed analytics tools to support• Originated competitive intelligence• Created patent application pipeline SVP, Strategy, Planning, & Execution (Technology, Dec 2022 – Feb 2024)• Led strategic initiatives and planning for growth through tech transformation (e.g., gen AI)• Owned product management (Agile) for a cross-enterprise innovation program• Led strategy development, with a focus on innovation of enterprise technology enablement • Drove enterprise developer experience strategy

• Drive innovation strategy, ideation & concept development, and GTM strategy for BU and corporate initiatives globally -- Spans product, process, experience, and service model innovation; as well as internal cost / complexity reduction transformation projects• Partner across businesses and functions to drive rapid commercialization• Founded, developed, and now running the company first enterprise innovation and talent development effort for rapid organic value creation (called “Innovation Everywhere”)• Built a Talent Acceleration Platform to support the following initiatives, all developed and led by my team: agile talent marketplace, innovation leadership program, enterprise mentorship program, talent analytics engine, and Learning and Development (complete with innovation and emotional intelligence training content and programs built and developed by my team in-house)• Ran multiple, large-scale programs simultaneously across global enterprise, driving value through project acceleration and talent agility• Deployed global Workplace instance to create a learning platform, and built and ran training programs for thousands of employees to support organic innovation effort• Represented Stanley Black & Decker across multiple venues, evangelizing innovation and talent development / culture approaches (e.g., EQ, mindfulness)• Recognized 2 consecutive years by FastCompany• Developed multiple capabilities to incubate and accelerate strategic innovation efforts – partnerships, data science, innovation training, research & analysis• Supporting broader innovation strategy and ecosystem development• Led multiple digital transformation efforts: workplace & human capital, cyber and identity governance, supply chain• Deployed Value Stream Mapping, LEAN-based approaches, Agile methodologies, and other techniques for operational and functional process optimization and efficiencies • Led foresight & futures strategy work - Scenario planning, war-gaming, trend-spotting

• Responsible for market strategy project execution in commercial and innovation strategy across the company's global landscape• Market strategy, pricing strategy (including SaaS-based models), new concept development, go-to-market analysis, market analytics• Project management, program management across multiple initiatives driving growth for BUs and functions

• Led strategy, pricing, and market analysis to support all BUs and innovation teams• Engaged and collaborated widely across and within BUs to develop real-world tools for market penetration and growth• Partnered with sales and business development teams to understand market 'ground truth' and provide tools and approaches for market growth and sales acceleration

• Led strategy and analytics development to support cross-sell / up-sell, retention, competitive displacement, and other initiatives across the business• Built strategic lead generation practice with a focus on new business acquisition• Led development of new commercials pricing framework for real-time financial market data offering (from strategy through socialization through piloting) • Created innovative segmentation & pricing tool in use as a dashboard for account teams• Managed a team to build and socialize internal pitch deck to grow non-financials segment-based business

• Led development of successful go-to-market framework & tools for initial launch and multi-phase rollout of innovation programs: included sizing, segmentation, value proposition analysis, sales tools• Co-led market development effort in 4-6 key global markets in Latin America, Asia, and Europe through self-conducted and vendor-managed research• Led market research projects to develop B2C and B2B segmentations• Developed all Board of Directors, Investment Committee, and other materials for annual meetings (included decks, narratives, handouts)• Founded and led the Strategic Intelligence Group, PB’s first internal go-to-market strategy consulting unit serving senior leaders across the lines of business• Provided market sizing, segmentation, price modeling, competitive landscaping, value proposition development, voice of customer (for customer experience management), primary/secondary market research, channel alignment, and marketing effectiveness analysis • Led enterprise-wide segmentation across core business to develop leaner market strategy• Originated Web-based data-mining techniques to complement database resources • Developed and led pilot program, Competitive Analysis and Targeting (CAT), to displace competitive meters using hybrid algorithms; achieved 45% lift in 3 months• Responsible for cross-business market insight and analysis• Developed mail volume analytics model for use cross-enterprise; deployed to tactical marketing and integrated into centralized market research platform and databases• Invented ‘ICE’ (‘Index of Customer Engagement’), a methodology by which mail behaviors and volumes can be inferred from corporate Web sites and online media to enable better targeting, upselling, cross-selling, and driving retention• Evaluated macro- and microeconomic trends along with internal sales data to understand electronic substitution as a present and future business driver