In Oct 2020, we made history by becoming the first national brand to enter the cannabis space under the Pabst Blue Ribbon name. Since then we've launched and reimagined 2 other brands within our portfolio: ST IDES. As of Aug 2024, we current hold 8 or the top 10 selling cannabis infused beverages in California. Responsibilities and accomplishments include:• Developing go-to-market strategy and 360 brand plans for ST IDES, Pabst Blue Ribbon and Not Your Father's brands. • Leading and managing cross functional programming - social and digital, innovation development, commercialization, sales and field marketing teams. • Building and managing a team of trailblazing cannabis Field Marketing Representatives.• Analyzing cannabis category insights, analytics, consumer behavior and data to inform product innovation and to drive volume and portfolio growth.

Your beloved beer company is now making spirits. I helped advance the innovation and commercial process for the PBR spirits portfolio and built launch plans to ensure our products were appropriately supported once in market. • Product P&L development, 360 launch campaigns, to national product rollout. • Identify strategic imperatives and brand growth drivers to build visibility, awareness and brand adoption. • Identify and connect key influencers and advocates for the brand.• Oversee digital and content creation to leverage ongoing PR and social media conversation. • Build and establish training modules to educate field marketing and sales teams on spirits products.

Developed, managed and executed all experiential activations, samplings, and partnerships across Pabst portfolio including: PBR x Coachella '19, Lucky Lager x Upper Playground Capsule, Not Your Father's x Create and Cultivate SXSW '19.

BeCore is an experiential marketing agency in Los Angeles revolutionizing consumer experience through event production and brand activations.Client Roster includes: White Claw, Red Bull, Nike, Microsoft XBox/Kinect, Toyota Tacoma, Mike's Hard, Columbia Sportswear, IMAX,

Rebel Industries has special expertise in marketing to the urban market, young consumers, promoting beverages and automotive, but their knowledge is extensive and expansive, far beyond kids and cars.During my time at Rebel Industries:• I activated and oversaw an average of 140+ events per year between 2012 - 2014 (that's about an event every 2 days). • I helped launch our agency's first podcast: Rebel Radio.• Implemented cost saving initiatives that saved over $80k in 2013.• Grew our sampling initiative programs 400% from 2011 - 2014.

The Jazzschool Institute is a music conservatory offering the aspiring professional a comprehensive 4-year degree program culminating in the Bachelor of Music in Jazz Studies. The Institute provides a challenging curriculum of performance, jazz theory and improvisation, ear training, composition, arranging, transcription and analysis, and music history courses, taught by professional artists and educators.