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Business Analyst with a solid background in managing and implementing web based businesses. From small informational sites to large eCommerce platforms, I have managed projects of varying scope and complexity. With an ability to manage multidisciplinary projects, I have designed, managed, developed, and implemented many high profile web sites. I specialize in understanding customer needs and analyzing intelligence data to communicate goal oriented solutions. A Competent problem-solver with exceptional communication, negotiation, and persuasion skills,I enjoy creating strategic alliances with organization leaders which will effectively align with and support key business initiatives. Over the years I have built and retained high performance teams by hiring, developing and motivating skilled professionals. I am a results oriented leader with an entrepreneurial attitude and a background in technology, design and marketing.I have worked in a diverse set of industries including Government, Financial, Pharmaceutical, Medical, Consumer Goods, Entertainment, Advertising, IT, Computer and Consulting.I am currently the Principle Owner of York Tech Consultants where I am able to utilize my skills to help start-ups and existing web based companies achieve their business goals.My Core competencies are:* Project Management* Agile Methodologies* Business Development & Management* Search Engine Marketing (SEM) / Search Engine Optimization (SEO)* Digital Marketing* Email Marketing* Branding and Strategy* Website Design and Architecture* Information Architecture* UI/UX design* Team Building
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Business AnalystBucks CountyPhiladelphia, Pa, Us -
Information Technology AnalystInvo Healthcare Sep 2021 - PresentTampa, Florida, UsIn my role as an Information Technology Analyst at Invo Healthcare, I was responsible for managing all corporate data systems and leading the migration of our company from ADP to UKG. I developed a road map and SOP for migrating our Google Drive data to SharePoint and OneDrive, as well as migrating our local Active Directory to Azure AD. Additionally, I played a key role in transitioning our brick and mortar offices to a completely remote workforce and managing our Cyber Security efforts. -
Information Technology AnalystValley Forge Medical Center And Hospital Jun 2019 - Oct 2021Norristown, Pa, Us• Managed network infrastructure in a hospital setting, including systems administration and database management.• Led IT projects such as security system installation and network core upgrades.• Successfully migrated from a hybrid exchange server to Azure cloud platform. -
Marketing ConsultantYork Tech Consultants Dec 2016 - Oct 2021Providing solutions to take your business to the next level.
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ConsultantBank Of America Merrill Lynch Jun 2015 - Dec 2016Charlotte, Nc, UsMarketing Consultant specializing in SharePoint Search optimization.I was retained in order to improve the search functionality within the Resource Central project. Resource Central is a repository or all Merrill Lynch documents, information and resources accessed via a google like search bar using the SharePoint platform. Prior to my coming on board there was an 80% bounce rate from the search results page. By optimizing the underlying search engine, creating query rules, training publishers on SEO best practices, optimizing content meta data and consistent analysis, I was able to decrease the bounce rate down to just under 10%.While I was involved with the Resource Central project I was also working as a business analyst on the Financial Advisor Web pages project. This was an ongoing project whereby financial advisors would request either a new web page or updates to an existing page. The request would be manually processed by Merrill Lynch employees, passed onto the developers then reviewed by compliance. After meeting with stakeholders and analyzing the process I created a project plan that would allow us to take a 6-9 month lead time per request and cut that down to 4 weeks. I created a Sharepoint site for entering new requests with a custom workflow that processed the requests and routed each step to the appropriate departments. The end result was a much shorter turn around for the financial advisors as well as complete monitoring and transparency of the process which reduced errors and improved quality. -
Senior Business AnalystYork Tech Consulting Oct 2014 - Jun 2015York Tech Consulting offers a comprehensive set of services to help our clients meet their web based business goals. We offer a full range of services from Business Planning to Full Scale Product Roll-out to Marketing and New Business Development. Wherever you need to take your business, we can help you get there.As a Senior Business Analyst I am responsible for providing my clients with proven methods for enhancing their business performance. I work in a partnership role with my clients to:* Build a comprehensive Business Plan.* Identify current and future Funding Requirements, and determine strategic financial situational planning.* Develop Financial Projections including historical and prospective financial data.* Refine Organization Structures and Processes.* Define Product/Service Offerings, Identify Intellectual Property, Outline Research & Development Requirements.* Oversee Project Management and PM teams.* Analyze Brand Performance and Advise solid Branding Strategies.* Review Data Driven Market Analysis and offer Strategic Marketing Solutions.* Research Market Penetration Strategies, Growth Strategies, Channels of Distribution, Sales Activities, and Communication Strategies.* Create Strategic Business Partnerships.* Architect Web site Development.* Manage Search Engine Marketing.* Perform Search Engine Optimization.* Implement Marketing Campaigns.* Provide full scale deployment and development services.As Principle Owner I am responsible for daily business management, new Business Development, and Developing strategic partnerships.
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Marketing ExecutiveTri-State Technology Professionals, Inc. Feb 2014 - Oct 2014Philadelphia, Pa, UsTriState Technology Professionals is a leader in Website Management andMarketing. Marketing ExecutiveAs a Marketing executive, I was responsible for marketing and businessmanagement of several web businesses.● Market Analysis and Strategic Planning● Search Engine Marketing (SEM)● Search Engine Optimization (SEO)● Marketing Campaign development and deployment● Campaign Analysis● Email specialist● New Customer Acquisition● Customer RetentionTransitional ResourceRetained as a transitional resource after National A1Internet was purchased, I wasintegral in the migration of systems between the 2 companies and the training of newstaff. On a daily basis I am responsible for analysis of markets and sales as well asproviding guidance and direction to the new ownership on business decisions.Responsibilities include● Training of new staff● Business asset migration planning● Cross company systems integration● Ongoing marketing and business management of several Internetproperties.http://www.tristatetechpros.com/ -
Director Of DevelopementNational A-1 Internet Aug 2000 - Feb 2014National A1 Internet is a web design and Internet marketing firm with a large portfolio of Internet domains. National A1 specializes in the development and marketing of eCommerce, video streaming, data storage, informational and marketing web sites and technologies. As the Director of Development, my day-to-day responsibilities included the design, development, marketing and business management of numerous web-based businesses. I oversaw the daily management and marketing of both large and small web businesses ranging from B2C to B2B businesses. I was also responsible for new business development, and with each new business project came new challenges and opportunities to grow my skill set.Responsibilities include:● Daily oversight of various web sites● Market Analysis and Strategic Planning● Search Engine Marketing● Project Management● New Business Development● Oversight of Development, Marketing and Editorial staff● Affiliate Marketing Management● eCommerce Management● New Client Integration● Forming strategic partnerships with complimentary companies.● Develop strategies for acquiring new customers● Develop customer retention strategies● Team building, staffing, and Leadership roles● Coach team on design and implementation of campaigns● Design benchmarks for business development● Evaluate market potential● Develop processes to maximize business efficiency
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Lead Web DeveloperNational A1 Advertising Oct 1999 - Aug 2000Lead Web developer on a number of high profile single keyword internet sites.Responsibilities:* Site design and impelementation* Coding of web pages* Architecture and implementation of database design* Installation of code on web servers* Design of test procedures and unit testing* Liason between stake holders and developers.VB, ASP, C, C++ development for a variety of websites and internal programs.Projects included www.Free.com, www.ForSale.com, www.Singles.com as well as many others.
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Project ManagerEmax Solution Partners Aug 1998 - Oct 1999Project management for Optima Software client integration.OPTIMA product software from EMAX unites scientists, research managers and suppliers into a collaborative e-service network enabling on-demand, research enterprise-wide management of the substances and reagents that enable high throughput drug discovery. By eliminating the traditionally time-consuming search for research substances and reagents, OPTIMA enables scientists to fully focus on lead discovery and decreases the cost per lead by enabling capacity and throughput optimization throughout the discovery operation.Responsibilities included Database Schema design, data migration, platform installation at client site, liaison between company and client.My client account was Proctor and Gamble, and my position required frequent on site visits to their Ohio labs.
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Lead ConsultantFirst Consulting Group Jan 1997 - Feb 1998UsWorked as lead consultant on various pharma related projects such as High Throughput Screening.Duties included project management, systems architecture, resource management, risk management, change assessment, database design, and programming.My clients included Merk and Johnson & Johnson. -
Technical DeveloperInternal Revenue Service Sep 1989 - Jan 1997Washington, District Of Columbia, UsLead Developer on the IRS eFile project. eFile was the first officially sanctioned electronic filing system implemented by the IRS. My responsibilities included coding of software, software architecture, testing proceedure, and meeting with IRS personell to create system documentation and overall design.
Mark Farlow Skills
Mark Farlow Education Details
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Lincoln Tech - MoorestownComputer Installation And Repair Technology/Technician -
Fr. Judge High SchoolAcademics
Frequently Asked Questions about Mark Farlow
What company does Mark Farlow work for?
Mark Farlow works for Bucks County
What is Mark Farlow's role at the current company?
Mark Farlow's current role is Business Analyst.
What is Mark Farlow's email address?
Mark Farlow's email address is mf****@****fmc.net
What is Mark Farlow's direct phone number?
Mark Farlow's direct phone number is +121541*****
What schools did Mark Farlow attend?
Mark Farlow attended Lincoln Tech - Moorestown, Fr. Judge High School.
What are some of Mark Farlow's interests?
Mark Farlow has interest in E Commerce, Sales Strategy, Internet Privacy, Reading, History, Start Ups, Client Relationship Management (Crm), Business Development, Environment, Life Sciences.
What skills is Mark Farlow known for?
Mark Farlow has skills like Seo, Web Development, Google Analytics, Social Media Marketing, Email Marketing, Social Media, Online Advertising, Wordpress, Sem, Online Marketing, Marketing, E Commerce.
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