Mark Farmer, Pmp Email & Phone Number

Toronto, Ontario, Canada

● Member, Artificial Intelligence (AI) Policy Working Group● Co-chair, NeuroLinx employee resource group for neurodiversity● Part of a team that combined three websites under a new design, deployed in a new CMS and Digital Asset Management System. - Went from planning to launch in six months. - Worked with 35 stakeholders to edit and reduce content by 60% in English and French. - 27% year-over-year increase in visitors. - "Most Successful Digital Transformation" at CXA Awards, May 2023: https://www.contentstack.com/company/press/contentstack-unveils-first-ever-composable-charter-and-announces-contentstack-experience-award-winners-at-contentcon-2023● Leading cross-functional teams for virtual events and interactive maps. Led successful rollout of MS Webinars, including training and support.● Supporting analytics and web design & development.

Toronto, Canada Area

Led digital media specialists and contractors building websites, intranets, social media, email communications and mobile applications (apps) for Canada’s largest professional regulator.● Created ad copy and collaterals, managed budget, set targeting and produced detailed performance reports for 2016’s #Just1Word social media advertising campaign, reaching 2.6 million Ontarians.● Directed redesign of annual report microsite, including new architecture, driving 300% increase in yearly visits.● Led app redevelopment, achieving 84% increase in users.● Spearheaded project to edit and update 45,000 words of English and French content on oct.ca, producing a 32% increase in visits and pageviews.● Led project to make 3,100 pages of PDF content accessible and compliant with the Accessibility for Ontarians with Disabilities Act (AODA).

Toronto, Canada Area

Directed institutional digital communications, content marketing and digital crisis / issue management.● Managed institutional social media accounts, driving growth of 127% in audience, 400% in engagement and almost 1,400% in reach for Facebook alone over two years.● Won international Council for Advancement and Support of Education (CASE) Gold Award for interactive social media project at spring 2015 convocation: almost 6,000 mentions, 6.1 million in potential reach and 97.5% positive sentiment. #YorkUConvo trended nationally.● Created and executed institutional social media strategy for the CASE Circle of Excellence Gold Award-winning "Yes to York" campaign. ● Won "Top Instagram Account" at the 2015 Canadian University & College Social Media Awards.● Outperformed agency cost-per-click in Facebook ads by 100%.● Created a cross-functional digital team of over 100 digital media practitioners.

Toronto, Canada Area

● Part-time faculty in the Centre for Continuous Learning, teaching a hands-on Facebook marketing course to post-graduate students.● Taught both online and offline versions of the course, and developed course curricula and lesson plans.

Toronto, Canada Area

Led social media marketing for Quickbooks and GoPayment.● Launched Intuit Canada Small Business blog.● Directed social media for Small Business Week campaign, including webinar series with over 150 registrations for inaugural event.● Developed online customer care apparatus for GoPayment, leading support team triaging and resolving issues and crisis situations.

Toronto, Canada Area

Managed cross-functional team of internal developers / designers / producers and web development, project management and design vendors, implementing content management system and redeveloping website and online content.● Coordinated multiple stakeholders and led weekly strategy sessions with senior leadership, including Chief Executive Officer (CEO).● Championed institutional social media efforts, developing a cross-functional stakeholder team.● Partnered with Google, initiating museum’s participation in Google Cultural Institute.

Leadership Essentials Certificate

https://learn.utoronto.ca/programs-courses/certificates/leadership-essentials

Certificate In Internet Management With Honours

Bachelor Of Journalism

Activities and Societies: President's List of Distinction, for outstanding academic performance.

Bachelor Of Arts - Ba, English Literature

Activities and Societies: Dean's List, in recognition of distinguished academic achievement.