Mark Farmer, Pmp Email and Phone Number
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Mark Farmer, Pmp personal email
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Veteran digital communications strategist, leading teams that lead organizations:● Building high-performing teams as a digital leader and change agent.● Creating digital strategies and content that deliver tangible results. ● Producing award-winning digital communications campaigns. ● Leveraging analytics for data-driven decision-making.Career highlights:● Part of "Most Successful Digital Transformation" award-winning project team at CXA Awards, May 2023. ● Reached 2.6 million Ontarians in the #Just1Word campaign for the Ontario College of Teachers.● Won gold at the CASE Circle of Excellence Awards and the CASE Accolades Awards.Expertise includes:● Leadership● Project Management● User Experience (UX) Design● Accessibility● Content Strategy● Analytics and ReportingThis is my personal account. All opinions expressed here are my own.
Metrolinx
View- Website:
- metrolinx.com
- Employees:
- 2975
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Senior Digital Communications AdvisorMetrolinx Jul 2022 - PresentToronto, Ontario, Canada● Member, Artificial Intelligence (AI) Policy Working Group● Co-chair, NeuroLinx employee resource group for neurodiversity● Part of a team that combined three websites under a new design, deployed in a new CMS and Digital Asset Management System. - Went from planning to launch in six months. - Worked with 35 stakeholders to edit and reduce content by 60% in English and French. - 27% year-over-year increase in visitors. - "Most Successful Digital Transformation" at CXA Awards, May 2023: https://www.contentstack.com/company/press/contentstack-unveils-first-ever-composable-charter-and-announces-contentstack-experience-award-winners-at-contentcon-2023● Leading cross-functional teams for virtual events and interactive maps. Led successful rollout of MS Webinars, including training and support.● Supporting analytics and web design & development.
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Senior Digital Media StrategistOntario College Of Teachers Aug 2016 - Jun 2022Toronto, Canada AreaLed digital media specialists and contractors building websites, intranets, social media, email communications and mobile applications (apps) for Canada’s largest professional regulator.● Created ad copy and collaterals, managed budget, set targeting and produced detailed performance reports for 2016’s #Just1Word social media advertising campaign, reaching 2.6 million Ontarians.● Directed redesign of annual report microsite, including new architecture, driving 300% increase in yearly visits.● Led app redevelopment, achieving 84% increase in users.● Spearheaded project to edit and update 45,000 words of English and French content on oct.ca, producing a 32% increase in visits and pageviews.● Led project to make 3,100 pages of PDF content accessible and compliant with the Accessibility for Ontarians with Disabilities Act (AODA). -
Digital StrategistYork University Nov 2012 - Aug 2016Toronto, Canada AreaDirected institutional digital communications, content marketing and digital crisis / issue management.● Managed institutional social media accounts, driving growth of 127% in audience, 400% in engagement and almost 1,400% in reach for Facebook alone over two years.● Won international Council for Advancement and Support of Education (CASE) Gold Award for interactive social media project at spring 2015 convocation: almost 6,000 mentions, 6.1 million in potential reach and 97.5% positive sentiment. #YorkUConvo trended nationally.● Created and executed institutional social media strategy for the CASE Circle of Excellence Gold Award-winning "Yes to York" campaign. ● Won "Top Instagram Account" at the 2015 Canadian University & College Social Media Awards.● Outperformed agency cost-per-click in Facebook ads by 100%.● Created a cross-functional digital team of over 100 digital media practitioners. -
Instructor (Part Time)George Brown College Mar 2014 - May 2015Toronto, Canada Area● Part-time faculty in the Centre for Continuous Learning, teaching a hands-on Facebook marketing course to post-graduate students.● Taught both online and offline versions of the course, and developed course curricula and lesson plans. -
Social Media ManagerIntuit Jun 2012 - Nov 2012Toronto, Canada AreaLed social media marketing for Quickbooks and GoPayment.● Launched Intuit Canada Small Business blog.● Directed social media for Small Business Week campaign, including webinar series with over 150 registrations for inaugural event.● Developed online customer care apparatus for GoPayment, leading support team triaging and resolving issues and crisis situations. -
Web Redesign ManagerRoyal Ontario Museum Aug 2010 - May 2012Toronto, Canada AreaManaged cross-functional team of internal developers / designers / producers and web development, project management and design vendors, implementing content management system and redeveloping website and online content.● Coordinated multiple stakeholders and led weekly strategy sessions with senior leadership, including Chief Executive Officer (CEO).● Championed institutional social media efforts, developing a cross-functional stakeholder team.● Partnered with Google, initiating museum’s participation in Google Cultural Institute.
Mark Farmer, Pmp Skills
Mark Farmer, Pmp Education Details
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Leadership Essentials Certificate -
Certificate In Internet Management With Honours -
Bachelor Of Journalism -
English Literature
Frequently Asked Questions about Mark Farmer, Pmp
What company does Mark Farmer, Pmp work for?
Mark Farmer, Pmp works for Metrolinx
What is Mark Farmer, Pmp's role at the current company?
Mark Farmer, Pmp's current role is Digital communications strategist, leading teams that lead organizations.
What is Mark Farmer, Pmp's email address?
Mark Farmer, Pmp's email address is mfarmer@oct.ca
What is Mark Farmer, Pmp's direct phone number?
Mark Farmer, Pmp's direct phone number is +141696*****
What schools did Mark Farmer, Pmp attend?
Mark Farmer, Pmp attended University Of Toronto, Humber College, University Of King's College, Saint Mary's University.
What are some of Mark Farmer, Pmp's interests?
Mark Farmer, Pmp has interest in Digital Communications, Digital Media, Social Media, Environment, Education, Online Communications, Science And Technology, Strategy, Animal Welfare, Arts And Culture.
What skills is Mark Farmer, Pmp known for?
Mark Farmer, Pmp has skills like Social Media, Digital Strategy, Social Media Marketing, Digital Marketing, Content Management, Google Analytics, Cms, Web Content Management, Seo, Digital Media, Online Marketing, Strategy.
Who are Mark Farmer, Pmp's colleagues?
Mark Farmer, Pmp's colleagues are Mark Philip, Andrew T., Kunle Adeleke, Manmohan Matharu, Ron Russell, Paul Connor, Helen Chow Cpa, Ca.
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