Mark Farmer, Pmp Email & Phone Number

Toronto, Ontario, Canada

• Member, Artificial Intelligence (AI) Policy Working Group
• Co-chair, NeuroLinx employee resource group for neurodiversity
• Part of a team that combined three websites under a new design, deployed in a new CMS and Digital Asset Management System. - Went from planning to launch in six months. - Worked with 35 stakeholders to edit and reduce.
• Leading cross-functional teams for virtual events and interactive maps. Led successful rollout of MS Webinars, including training and support.
• Supporting analytics and web design & development.

Toronto, Canada Area

• Led digital media specialists and contractors building websites, intranets, social media, email communications and mobile applications (apps) for Canada’s largest professional regulator.
• Created ad copy and collaterals, managed budget, set targeting and produced detailed performance reports for 2016’s #Just1Word social media advertising campaign, reaching 2.6 million Ontarians.
• Directed redesign of annual report microsite, including new architecture, driving 300% increase in yearly visits.
• Led app redevelopment, achieving 84% increase in users.
• Spearheaded project to edit and update 45,000 words of English and French content on oct.ca, producing a 32% increase in visits and pageviews.
• Led project to make 3,100 pages of PDF content accessible and compliant with the Accessibility for Ontarians with Disabilities Act (AODA).

Toronto, Canada Area

• Directed institutional digital communications, content marketing and digital crisis / issue management.
• Managed institutional social media accounts, driving growth of 127% in audience, 400% in engagement and almost 1,400% in reach for Facebook alone over two years.
• Won international Council for Advancement and Support of Education (CASE) Gold Award for interactive social media project at spring 2015 convocation: almost 6,000 mentions, 6.1 million in potential reach and 97.5%.
• Created and executed institutional social media strategy for the CASE Circle of Excellence Gold Award-winning "Yes to York" campaign.
• Won "Top Instagram Account" at the 2015 Canadian University & College Social Media Awards.
• Outperformed agency cost-per-click in Facebook ads by 100%.

Toronto, Canada Area

• Part-time faculty in the Centre for Continuous Learning, teaching a hands-on Facebook marketing course to post-graduate students.
• Taught both online and offline versions of the course, and developed course curricula and lesson plans.

Toronto, Canada Area

• Led social media marketing for Quickbooks and GoPayment.
• Launched Intuit Canada Small Business blog.
• Directed social media for Small Business Week campaign, including webinar series with over 150 registrations for inaugural event.
• Developed online customer care apparatus for GoPayment, leading support team triaging and resolving issues and crisis situations.

Toronto, Canada Area

• Managed cross-functional team of internal developers / designers / producers and web development, project management and design vendors, implementing content management system and redeveloping website and online content.
• Coordinated multiple stakeholders and led weekly strategy sessions with senior leadership, including Chief Executive Officer (CEO).
• Championed institutional social media efforts, developing a cross-functional stakeholder team.
• Partnered with Google, initiating museum’s participation in Google Cultural Institute.

Leadership Essentials Certificate

https://learn.utoronto.ca/programs-courses/certificates/leadership-essentials

Certificate In Internet Management With Honours

Bachelor Of Journalism

Activities and Societies: President's List of Distinction, for outstanding academic performance.

Bachelor Of Arts - Ba, English Literature

Activities and Societies: Dean's List, in recognition of distinguished academic achievement.