* Work with in the Retail Sales and Marketing (RSM) division of Microsoft Australia and responsible for the development and delivery of the Australian Sales and Marketing initiatives to the retail channel* The purpose of my role is to directly connect with consumers through everything I do and say at retail – this is where I bring the Microsoft vision to life through meticulous execution of key brand and product marketing strategies and “bring together the life Microsoft consumers love”.* The Retail Execution & Deployment role sits within the Retail Services Team. The Retail Services team is responsible for execution excellence (on-time and on-budget delivery) of new product launches, seasonal and promotional campaigns at retail across the Windows, Office, Xbox and Hardware categories. * Retail Execution & Deployment – collaborates with category and channel marketing to develop execution programs and deliver on-time and on-budget.* Visual Merchandising – on-time and on-budget delivery of visual merchandising assets and playbook content for execution programs. Assets include (but not limited to) plastic & cardboard POP materials, digital merchandising at the retailer (retailer’s online store and online catalogs) and PC, Office and Xbox demos.* Field Management - on-time and on-budget deployment of assets, RSP engagement and field sales programs at retail

* Field merchandiser team management* Retail execution/activation – product placement, POG’s and POS placement* Operations management including supporting the logistics team* CRM management* Creation of field team store visit schedules based on objectives of the sales and marketing team* Delivering of reporting to the business which details key findings out from retail store visits* Managing the relationship of a 3rd party field marketing agency* Budget management*Visual Merchandising management*Creating competitor activity reports – keeping the business in contact with what happening with competitors* Relationship management – internal and external* All Retail marketing needs* Retail team social media strategy

* Client management expertise – developing strong relationships with clients across all aspects of the business* Managing a team of 13 people consisting of field marketing, field training and campaign management staff* In-direct management of 30 – 50 promotional staff* Developing 3, 6 and 12 month Field/brand marketing plans* Designing, developing and implementing retail educational campaigns* Development of a CRM system* Development of key marketing initiatives to match objectives of the client* The development and management of rewards portals* Event management – product and service launches* Development of key POS elements for retail stores* Relationships with distribution partners* Key relationships with retail channels such as core VHA stores, Optus World, FoneZone, T-Life, TSN, TCW, TLS, DSE, Aust Post, Target, JB HiFi, Crazy Johns etc.* Developing, executing and Managing key marketing events such as O day, kiosks in Westfield shopping centres, Brand Advocates in core VHA stores, City chase sponsorship and carrier roadshows* Business development* Development of mystery shopping campaigns* Market analysis* Recruitment* Developing a key retail training plan* Call centre sales and customer service management* Large success in experiential marketing* Sourcing and implementing retail innovations* Key knowledge of the prepaid and post paid markets* Integration of Social media services* Costs and budget management* Reporting to clients and internal stakeholders on all KPI and program benchmarks

* Hiring of new account managers * The management a sales and service team * All stock management requirements E.g. back orders, stock transfers and allocations* Budget forecasting for year, month & week •Performance management of sales team * Office management * Liaising with marketing agencies* Dealing with numerous retail partners such as Myer, Dick Smith, Harvey Norman, Good Guys, Betta Electrical, Retravision, Harvey Norman commercial, WOW and Bing Lee stores * Development of sales tools such as POS, cheat sheets, reward programs and all other sales team requirements

* Management of all avenues of consumer sales including web, telesales, inbound call centre sales, door-to-door, TV, retail stores, online stores, independent dealer channel and mail order * Management of all promotional activity involved with all consumer sales channels including email blasts to database, customer newsletters, rewards programs (dealers and end customers), consumer retail offers, giveaways, competitions and any other promotional activity * Market and competition analysis * Development of new products, plans and services including financial implications * Dealing with major retail partners at a head office and store level. These partners include the likes of Crazy Johns, Dick Smith, Harvey Norman, Domayne, Officeworks, BIG W & Harris Technology * Dealings with other avenues to market such as TVSN, Expo channel, eBay and affiliation partners such as Amex and flybuys * Management of logistics requirements E.g. ordering stock and managing distribution of stock through distribution partners such as Ingram Micro and Brightpoint * Dealing with other organisations to partner with to increase brand integrity and reach. These companies’s Include Unwired, Belkin, Netgear, Linksys, D-Link, Chilli Internet and Nokia. * Develop of retail strategies and executing them. Items such as merchandisers, in-store promotional staff, POS development and category planograms

Management of a direct sales team in the mobile phone industry.