Dynamic and passionate senior consumer marketing executive with an established track record successfully building and growing brands, both in the US and internationally: Europe, Central and South America and Caribbean. A well developed tool set of consumer marketing skills honed from progressive roles with global food, soft drink and alcohol beverage market leaders (Durkee, Borden, Pepsi, Wrigley, Snapple, Diageo and Bacardi): Strategic Business Planning, Brand Positioning & Strategy, Portfolio Management, Omni-channel campaign creation and management, Innovation, New Product Launches, Pricing and Value Chain Management, Project Management, Social Media, Consumer Research, and P&L Management. A deep passion and focus now leading the work with start-ups and emerging companies in the alcohol beverage industry: Providing the necessary guidance and support to create, develop, and launch new trademarks, generating new revenue and profit streams for clients. Contact info: mark@victoryspirits.com / markdean05@gmail.comSKILLS: Brand Management, Innovation & Stage Gate Process, Product Management, Project Management, Trade Marketing, Market & Consumer Segmentation, Brand Architecture & Positioning, Test Market Modeling and KPI Performance Studies, Consumer Insight Generation & Application, New Product Launches, Strategic Business and Marketing Plan Formation, Brand Strategy, Communications Campaign Strategy Development, Advertising, Creative Strategy, Social & Digital Media, Consumer & Trade Promotions, Pricing, P&L, Budget Planning & Management, Agency Management, Cross-Functional Team Leadership.
Listed skills include Brand Management, Integrated Marketing, Brand Development, Marketing Strategy, and 28 others.