Strategized and executed digital marketing solutions for 115+ businesses. Managed $2M+ in ad spend across Google AdWords, social marketing, reputation management, emails, newsletters, website development, banner ads, YouTube videos, content, SEO, PPC, graphic design, and lead generation. Developed hundreds of campaigns using pay-per-click, Facebook ads, Google and Bing, and monitored key performance indicators for engagement, behavior, website traffic, and geo-targeting. Created and implemented PPC campaigns for lead generation, brand awareness, and eCommerce sales.Highlights:• Transformed the brand strategy for KSL.com to include managing Google, Facebook, and Bing PPC campaign strategies as well as creating campaign reports for optimization opportunities and communicating campaign ROI.• Produced $36B revenue in assets for Fisher Investments by utilizing business intelligence and market insights to develop and evaluate several PPC campaigns using A/B testing.• Grew the number of Facebook page followers from 27 to 2.5K in 4 months for Dick Hannah Dealership, with the page currently at 5K+ fans. Operated 7 Facebook pages, 7 Twitter, 9 Blogs, and 1 YouTube channel.• Pioneered and implemented a marketing campaign that gave a “Free Car” to a local high school student based on forecasting, measuring, and assessing target market behaviors.

Direct product marketing professionals in the development and execution of digital marketing campaigns with an emphasis on Google AdWords, Bing, and Facebook and Instagram ads. Review campaign performance to demonstrate return on investment and prepare statistical reports utilizing metrics regarding CPC, CTR, Impressions, CTA, and A/B testing.Highlights:• Generated $2.5M in sales within 1 year by analyzing the market, buyer, and competitive insights to inform the development of compelling product marketing content, product strategies, and revenue enablement tools.• Maximized audience reach by creating and managing retargeting, AdWords, and social media strategies.

Designed and deployed effective digital marketing campaigns while developing strategic sales plans to increase market share for a heavy and light-duty truck and trailer parts company generating $12M in annual sales with 50+ employees.Highlights:• Delivered $12M in annual revenue by directing product marketing & sales teams & orchestrating product marketing campaigns across pay-per-click, Facebook ads, Google, and Bing platforms to drive awareness and adoption.• Maximized product performance by driving a website launch PPC and social strategy for a URL with over 30K SKU numbers, overseeing product marketing, product strategy, and product management.

Planned & executed digital marketing campaigns focusing on lead generation, brand awareness, and e-commerce models for enterprise-level businesses such as Hallmark, eCards, and Sumolounge.com.Highlights:• Boosted penetration of customer base for Hallmark by repurposing Hallmark’s $300k spend on PPC, retargeting, YouTube advertising, Facebook Ads, and Bing based on buyer, market, and competitor research insights.• Flawlessly tracked and accounted for $500k in marketing campaign monthly spend leveraging market research and analysis, campaign optimization, KPIs, and several analytical platforms.• Orchestrated campaigns to bring new solutions to market and established performance objectives to track key metrics and deliverables and demonstrate return on investment to clients.

Developed, introduced, and oversaw marketing and public relations plans while fostering partnerships with external agencies, media partners, and local businesses. Maintained social media presence across Facebook, Linked In, Twitter, and SEO. Managed trade shows, reporting event promotions and client presentations.

Oversaw the development and delivery of successful marketing campaigns, including, direct mail, website development, and e-commerce. Designed & launched social marketing program across Twitter, Facebook, LinkedIn, blog, and Myspace.Highlights:• Grew gross revenue 233% from 2006-2008 by researching market trends and deftly executing outreach and marketing campaigns that produced consistent growth in customer base.• Eliminated 14 competitors in a 4-year period through competitive analysis & creation of strategies and orchestration of campaigns for the innovation and introduction of solutions to the market, ensuring quality customer experiences.•Sold business for 16x the original purchase price leveraging an effective marketing campaign and sales strategies.

Trained consumers and businesses in time management techniques and business organization. Sold a variety of retail products and seminars.