Directed all global branding, marketing, and communication strategies for a medical device coating company. Increased leads by 175% by repositioning the company as a full-service leader. Developed and delivered marketing plans to support product expansions in coating, equipment, and service lines. Supervised two direct reports and participated as a member of the leadership team while reporting to the CEO.

Directed and managed the marketing team for a full-service global clinical research organization (CRO). Led the marketing strategy to incorporate a newly acquired company (PSR Orphan Experts) and the sister company (PrimeVigilance) into a unified branding presence. Designed and launched new corporate branding materials including the company websites, presentations, brochures, tradeshow booths, videos, and proposal materials to improve company positioning and branding. Increased booth traffic by 75%.

Led the marketing function for a contract research organization (CRO) that focused on a global coverage approach. Personally outlined the key strengths and benefits of the organization to develop a complete rebranding campaign that drove differentiation for the company. Developed digital marketing strategies, created thought-leadership materials, developed a comprehensive tradeshow strategy, coordinated with the Business Development team to develop targeted outreach materials to assist cold-calling efforts. The development of a unified marketing approach led to a 125% increase in total revenues and substantial increases in industry awareness. Launched a marketing support function for customers to develop HCP focused materials, which was a unique differentiation for the organization.

Executed all marketing strategy, planning, and execution for a technology-based pharmaceutical contract research organization (CRO). Integrated the legacy marketing materials to support the transition into the parent organization. Developed the digital marketing efforts, managed the RFI submission activity consisting of over 50 requests per year, and designed the product launch for a new cardiovascular endpoint adjudication service that became ~30% of the yearly revenue. The marketing efforts supported the total revenue growth to the highest levels in company history.

Responsible for the professional meeting and membership marketing campaigns for a not-for-profit association consisting of over 18,000 global pharmaceutical and biotechnology professionals. Created marketing campaigns and programs designed to attract customers to company events and register as a member of the association.

Manage and create programs designed to increase membership for a not-for-profit pharmaceutical association.

Planned and managed all event planning aspects for 10-14 professional meetings per year for a not-for-profit pharmaceutical association. The support of these events required customer service for both in-house and onsite attendees, assistance with meeting content creation, development of meeting materials, oversight of attendee registration and overall event management.

Supported the corporate exhibit team at a major medical publishing company, coordinating all logistical issues of event attendance including booth selection, exhibit supplies, hotels, and pricing sheets for over 150 medical conventions and tradeshows per year.

Responsible for the management of corporate exhibit program for a medical publishing organization. Assignments included: onsite sales and customer service, exhibit setup, event logistics, creation of event marketing materials, maintenance of the in-house advertising program, and the advertising exchange program.