Mark Feegrade Email & Phone Number

United States

Somerset, New Jersey, United States

Somerset, New Jersey

Parsippany, New Jersey

As the Digital Campaign Manager my primary responsibilities are to plan, create, implement, execute and measure marketing campaigns through all existing digital channels, including, but not limited to, Email Marketing, Search Engine Marketing, Display Advertising, Pay Per Click, and On-site Marketing. I am responsible for accurately measuring campaign performance and providing the Chief Marketing Officer with regular reports on channel success with recommendations for improvements. Campaign Planning, Development, Execution and Monitoring• Develop KPI’s and measurement strategies for all campaigns and establish scorecards and dashboards to display metrics to the marketing team and management. • Utilize existing business intelligence (BI) platforms to link marketing metrics with larger business benchmarks• Introduce long-term testing calendar for continued campaign improvementMarketing Operations• Marketing automation integration with other digital platforms for cross-channel utilization• Segment database according to specified audiences• Assemble marketing assets in automation platform (Marketo)• Build campaign logic and flow for Wholesale and Retail nurture campaigns• Assure accuracy and quality of all assets, campaigns, tokens and lists• Continually A/B test improvements to campaigns and assets• Measure campaign performance, prepare post-campaign reports and summarize for future initiatives Website Management• Maintain site with general content, formatting and document all updates• Generate new pages when necessary and ensure pages are optimized for search engines• Expand on cross-linking strategy and maximize impact of calls-to-actions

Sunbury-On-Thames

My role as a Creative Department Specialist at Kingston Technologies Europe, England, was one which involved a variety of tasks such as, Graphic Design, Web Design, Online Marketing, Email Marketing, Project Management and Marketing Research. Most of my jobs performed were based on three different audiences, Corporate, Consumer, and Channel Partners and had to be created in our regions 6 languages (English, German, Spanish, Italian, French & Polish). One of main responsibilities in the team was Email Marketing. I was solely responsible for email campaign deployment, strategy, analysis and acquisition. I trained all departments and management in the functions, usage and reporting section of the email tool. Another important part of my responsibilities was to research keywords for each of our products and write relevant and unique descriptions for each of the campaign pages following best practices. I was also responsible for making sure the team was following up to date SEO procedures for webpages, email campaigns and for youtube videos. I created an SEO cheatsheet and a Digital Marketing best practices guide for the team based on the latest updates currently available. As part of the creative department one of my responsibilities was graphic design. I was individually responsible for the conceptualization, creation and finalization of all artwork. The artwork included Magazine ads, exhibition event material such as mini brochures, flyers, booth graphics such as banners, backdrops, table stands and quick screens. I was also responsible for creating wire frames for campaign landing pages and promotional banners, static/animated, for the regional pages on Kingston.com. Creating landing pages for the European partners based on brand guidelines. I was responsible for creating static/animated banners for Google Display Network and Amazon Advertising Platform and for the creation of webpages for all Amazon A-plus content based on the guidelines provided.

Graphic Design: Responsible for creating all brochures, adverts, postcards, flyers, adverts, Email campaigns, website banners and other material used for marketing purposes.Content management: Responsible for writing SEO friendly content for the website. Writing of content for all email campaigns, introduction mails to specific industries based on each section of the business (ie. Events, Interior Design, Restaurants, Retail, Fashion). Also responsible for writing press releases as and when required.Advertising: Analyze any advertising done, the return on investment, the number of the promotional item sold, as well as the PR valued gained and the increase in business based on the particular advert. I got to work with just one promotional code item. Research and produce a hit list of possible publications in which we can advertise, feature our company or just use for product placement. Contact editors and assistant editors, stylists, get information on rates, procedure of production and build a business relationship.Website Duties: Produce reports based on Google analytics for the website. Work with web developers on improving site functionality, update site with new products & information on existing products, conducting research on competitor sites. Write new keywords and produce negative keywords based on search results for the Google Adwords side of the business. www.moroccanbazaar.co.ukPhotography: Touching up already existing pictures of products, resizing images for both website, for publications and press releases. Taking photos of new products as and when they arrive to be used on the website and for brochure. Focal point of contact for inquiries; sales, marketing, PR and other general inquiries.Create the layout and the write content of both, B2B and B2C email campaigns. Quantify the success of each campaign and analyze results based on clicks received and hard bounced mails.

Content management: Writing of fresh SEO friendly content and editing of content researched and obtained from other media sources. Coordination with web developers: The main focal point of contact between the web developers for implementation of new design & online applications for clients and HMS Arabia in order to meet all marketing requirements.Management of all web activities: Conceptualizing and designing of Email Newsletters for HMS as well as for clients; creating & replying to all forum queries; designing & uploading of web banners for clients; Online Marketing: Implementation of SEO to help increase web presence. Research for suitable keywords & uploading on a day-to-day basis. Email Marketing: Creating and analyzing email marketing campaigns. Producing successful content based on email aesthetics Selection of suitable database based on nature of email campaign and target audience. Performing statistic checks for campaigns sent out by preparing reports for clients based on total recipients sent out, total delivered, total opened, unique opens, total unsubscriptions and total clicks achieved. Managing campaign database of over 80,000 email ID's. Segregating clients/users according to industry and target audience. Management of all return emails based on bounce statistics.Print media: Design of all flyers, adverts & all marketing collateral for clients & HMS, Arabia. Creation of HMS Arabia's official Membership package presentationsPR/Client Servicing: Responsible for maintaining all client queries, presentations & membership renewals and to maintain public relations with all clients and media personnel. Listings management: Sourcing company & event listings (phone or email) and prepare listings in the format for upload.Sales: Selling advertising space (web banners, email shots) and pre-sales of membership packages.Database management: Responsible for fresh and amended data uploaded onto company databases.

Designing of ads, all sizes for both magazines & newspapers.Designing of Brochures, newsletters, flyers, banners & hoardings. Creating presentations for particular projects & for agents from briefs.Communicating with printers & ad agencies. Maintaining and; Email marketing campaign management. Emailing our client database with new properties in the market and hot deals available at OrangeContent management for the websitesSupport for all Re-sales queries onlineResearch of new upcoming property in UAE & InternationallySetting up laptops, email ID's for new agents, system recovery, networking issues and other minor troubleshooting.Sending out 2 campaigns a week, I was responsible for the layout design, creating successful content and selection of images. Selecting a suitable database based on type of property, location, price and finance offered. Preparing reports for based on statistics such total number recipients sent out, total delivered, total opened, unique opens, total unsubscriptions and total clicks achieved. Managing campaign database of over 34,000 email ID's. Addition of new members, segregating existing clients/users according to industry and target audience and management of all return emails based on bounce statistics.

Writing & editing online copy relating to adverts for Google adwords websites (PPC & CPC)Writing original SEO friendly content & ads for existing and upcoming PPC campaignsKeyword research and creating new keywords for all campaignsPreparation of reports for all PPC/CPC campaigns with Google and MSNCampaign analysis and improvement suggestionsManaging and maintaining content for more than 5 PPC campaigns simultaneously Assist in creating new templates & layouts for the PPC Campaign websitesGeneral assistance to the online marketing teamCo-ordinating and liaising with clients interested in purchase of domains, right to the point of closing a dealProvide complete support in the transfer of the domainFine Line Advertising,

Publics Graphics, DubaiWorked as Graphic Designer on a few projects for their clientele that includedNestlé NIDOMcVities Biscuits

Designing of adverts for both magazines & newspapers.Designing of Brochures, newsletters, flyers & hoardings. Public relations and account management. Converting ads into web pages for uploading to websites & other web related jobs.IT support & maintenance.

Company ProfilePromoting clean, good music for the youth by conducting weekly & quarterly concerts for amateurs & professional musicians. The Unwind Center also has their own School of Music in which I played a major role as their Drums Instructor. Job ProfileMy main role at the Unwind Center was with their Unwind School of Music were I worked part-time as their Drums Instructor which involved teaching students from all age groups. My other duties involved helping out the events team with the organization & conducting of workshops & concerts which were held on a weekly & quarterly basis & also played a part in helping out with sound checks & settings for all musicians. I was also involved with the designing of flyers & advertisements for the concerts.

Creating catalogues of all photos using Portfolio. Maintaining & updating of these catalogues the new photos & the photos used in all the magazines.Assist the creative director to conceptualize layouts & designs for the magazines. Other jobs involve designing, maintaining & updating of the company's website & IT Support.

Bachelor Of Science In Business With Digital Marketing Certificate

Microsoft Sql For Beginners, Data Modeling/Warehousing And Database Administration

Google Analytics Fundamentals, Digital Marketing

Diploma, Graphic And Web Engineering

Arena Multimedia in 2003 Certification in QuarkXPress, Layout Middle East in 2005

Diploma, Computer Applications

Diploma, Computer Hardware Maintenance