I lead the Experience Strategy team and the San Francisco office of Freeman, the world's leading live event and brand experience company. Our team of strategists works with leading global brands and associations to create integrated experience marketing programs and events that engage and inspire audiences around the globe. In addition to setting the direction and goals for our team, I lead multi-disciplinary client workshops; partner with our sales, creative and production teams to bring in… Show more I lead the Experience Strategy team and the San Francisco office of Freeman, the world's leading live event and brand experience company. Our team of strategists works with leading global brands and associations to create integrated experience marketing programs and events that engage and inspire audiences around the globe. In addition to setting the direction and goals for our team, I lead multi-disciplinary client workshops; partner with our sales, creative and production teams to bring in new business; drive loyalty with existing clients; develop innovative marketing programs for clients; speak at industry events; and ensure our team continues to thrive. Similarly, as Head of Office, I help build a collaborative environment that keeps our team inspired and focused on delivering client success. Show less

I led the Strategy team at FreemanXP, the agency arm of Freeman, that was ultimately folded into the company. Under my leadership, the Strategy team grew significantly in both revenue and personnel, while establishing itself as a leading player in the space.

Immersa Marketing was an experience marketing agency, acquired by Freeman. As VP and Senior Director of Strategy, I led client engagements with leading technology companies and associations, while also managing and growing a team of strategists. I was a member of the Immersa Executive Committee and of the integration team following the acquisition by Freeman.

George P. Johnson (GPJ) is a leading event and experience marketing agency. As Strategy Director, I developed and delivered integrated event marketing strategies, experience design 
recommendations, and event measurement frameworks for industry-leading clients. My day-to-day work involved leading client workshops focused on
 audience mapping, objective setting, messaging and customer journey creation
 for events.

As Senior Manager, Product Marketing, I managed the marketing strategy and two direct reports for the $800 million/year financing 
division of Oracle Corporation. I created, launched and managed global and regional promotions designed to drive 
incremental revenue and gain market share--the promotions closed up to $113 million per 
quarter ($575,000/transaction). I also led cross-functional teams in developing strategy, tools, training, and execution of 
the promotions and integrated them into… Show more As Senior Manager, Product Marketing, I managed the marketing strategy and two direct reports for the $800 million/year financing 
division of Oracle Corporation. I created, launched and managed global and regional promotions designed to drive 
incremental revenue and gain market share--the promotions closed up to $113 million per 
quarter ($575,000/transaction). I also led cross-functional teams in developing strategy, tools, training, and execution of 
the promotions and integrated them into broader marketing campaigns. Show less

As Supply Chain Specialist, I served as a sales consultant for the Supply Management Solutions (SMS) division of D&B. 
I generated and developed sales leads, provided pre- and post-
sales support and training, and facilitated renewal business opportunities.

As Marketing Research Analyst, I analyzed market dynamics and created marketing material, lead generation programs, and 
customer applications database for an e-commerce, strategic sourcing software provider that was acquired by Medebiz in 2001. While at Moai, I implemented and managed the company's first centralized database of more than 150 customers, managed Moai’s research contracts with Aberdeen, AMR Research, Forrester and Gartner, and wrote case studies, customer profiles and a… Show more As Marketing Research Analyst, I analyzed market dynamics and created marketing material, lead generation programs, and 
customer applications database for an e-commerce, strategic sourcing software provider that was acquired by Medebiz in 2001. While at Moai, I implemented and managed the company's first centralized database of more than 150 customers, managed Moai’s research contracts with Aberdeen, AMR Research, Forrester and Gartner, and wrote case studies, customer profiles and a whitepaper. Show less

As a Marketing Intern and Independent Contractor during business school, I created and implemented a marketing strategy to increase market share for Systech, a 
business intelligence consulting firm whose customers included: American Express, Calvin 
Klein, EarthLink, Nissan, and Nestle. To execute on the marketing strategy, I wrote marketing collateral, including: industry solutions brochures, a corporate brochure, 
alliance and partnership program documents, and client success stories.

As Research Associate, I researched and wrote external corporate communications and reports for 
clients of the Washington, DC-based energy industry consulting firm. Projects included developing and managing an interactive website for the Department of Energy, analyzing the cost effectiveness of energy-saving technologies for industrial organizations 
and local governments, and developing the guidelines for small businesses looking to enter international energy markets.

As Research Assistant, I analyzed education-related issues for both public and private industry clients of Pelavin Research, 
an educational consulting firm. I created and maintained grant-tracking databases for the Department of Education and benchmarked children's educational software programs. Pelavin Research was acquired by American Institutes for Research (AIR).