Mark Ferguson Email & Phone Number

Northamptonshire

More Fire PR Ltd is a Northamptonshire-based agency providing complete communication solutions. Specialising in education, as well as B2B and B2C across a wide range of sectors - we offer services including: public relations strategy and delivery; reputation management; media training; employee engagement; social media; copywriting; news releases; media management; web content; crisis communications and outsourced press office. See what our clients say at www/morefirepr.co.uk/clients

Over 3,600 pieces of coverage achieved over 2011/12 including Daily Mail; Independent; Guardian; BBC World Service; Radio 5; FT; Telegraph; Event planning and marketing, including 2011 Olympic Torch and sports event attracting 3,000 visitors and 800 international online spectators Personal management of 45 crisis comms issues over 2011/12 handling media and advising senior staff to minimise reputational damage Experience managing up to 10 communication professionals, budgets, and training staff in issues including broadcast interviews and newsworthiness Leading internal comms initiatives to 2,000 staff using print, social media, events, and intranet, to improve buy-in and measure success  Communications lead in partner initiatives, including multi-million pound iCon Innovation Centre and college campus plans in Silverstone  Introducing publications plan and design style guide to deliver over 300 high quality publications / pieces of marketing literature over 2011 Shortlisted for 2011 Heist Higher Education Marketing Awards ‘Best PR and Advocacy’ campaign

A technology organisation specialising in testing and research for members in over 70 countries,. Achievements: Managed editorial and PR team covering worldwide communication, reporting overseas and handling media relations  Planned, wrote and edited copy for monthly trade magazines Managed PR divisions, translating complex technical issues. Coverage included: BBC, ITV, The Mail, The Times, The Independent

Independent publishing house and exhibition organiser. Achievements:  Developed several of the largest advertising-revenue business magazines in the UK for the food and travel industries, with circulations of 10,000+ Managed production and design teams to tight editorial schedules  Supervised industry exhibitions across range of business sectors

After completing my MA in Mass Communications I stayed on at Leicester University as a Lecturer for the BSc degree in this subject. I also worked as a part-time journalist for the Kettering-based Evening Telegraph regional newspaper, learning practical reporting and editing skills.

Responsible for coordinating internal communications and CSR activities for this multi-branch legal firm.

Diploma, Public Relations

o UCEA HE Media Challenges for PR & HR, 2011 o CASE Strategic Internal Communications, 2011 o CASE Strategic Marketing Institute, 2010 o.

Certificate, Management

Ma, Mass Communications

Ba (Hons), English, Drama, American Studies