Creative Director
CurrentA BRAND IS A GUT FEELING. WE MAKE THE INTANGIBLE, TANGIBLE.We do this by learning what’s important to you, and what matters to the people who matter to you.A BRAND IS A PERCEPTION. WE’VE BEEN SHAPING PERCEPTIONS FOR 15 YEARS.Very Own Studio was founded by me, Mark Ferguson. The studio has grown and changed over the years, but we always stick to my guiding principle - to make things better. I work with a trusted network of best-in-class professionals and long-time collaborators.A BRAND IS A SET OF EXPECTATIONS. OUR PROCESS MAKES THOSE EXPECTATIONS CLEAR.We cut through the clutter of passing trends and industry jargon to build brands with immediate impact and lasting clarity. We ask the right questions to really understand who you are and what your work means to your audiences. What you stand for. What you won’t stand for. Where you fit in. And how you stand out. We offer four services:1. POSITIONING AND NARRATIVEOur thorough process combines workshops, interviews and research to identify areas of opportunity and help you occupy a distinct position. Then we write: Your values, personality, and tone of voice, all woven into a brand story that is subtle, persuasive and evocative.2. VISUAL IDENTITYThere’s a lot of play, research and experiments during this stage, but you get to focus on the fun bit - choosing between carefully considered options. Sometimes subtle. Sometimes disruptive. But always appropriate to you, your audiences and the wider world.3. BRAND EXPRESSIONWhere it all comes together to create that gut feeling, that perception, that set of expectations. We design, develop and deliver the branded assets you need.4. WEBSITE DESIGNYour website is the first experience many people will have of your brand. We design and develop websites that stand out and last.CLIENTSWe seek curious, principled, and inventive people; design-led professionals, creative entrepreneurs, and people - like us - who want to make a difference.
