Mark Evans Email & Phone Number

Chatsworth, CA, US

I lead the strategic vision and execution of all digital marketing initiatives for our direct-to-consumer platforms, focusing on driving digital transformation, enhancing online customer experiences, and leveraging best-in-class technologies to significantly boost our brand's presence and engagement. My expertise spans crafting and implementing.

Bolingbrook, IL, US

Bolingbrook, IL, US

• Member of the senior leadership team in this private, PE-backed company, responsible for all marketing functions and results.
• Revitalized Vision's brand messaging and value proposition, contributing to its successful sale to H.I.G. Capital.
• Led the rebranding initiative from Vision to Amsive, including name change, brand messaging, visual identity, digital properties, and communication plans. Integrated acquired brands into the Amsive master brand.
• Established five key verticals and sub-markets through comprehensive market research, segmentation, and sizing. Developed customer journey maps, personas, ideal customer profiles, and a list of high-value targets..
• Rationalized product and portfolio offerings from acquisitions into a unified structure. Developed modular content library with aligned brand, product, and portfolio messaging tailored to customer needs at each buying.
• Implemented a full-funnel demand generation strategy with integrated campaigns across multiple channels. Reimagined event marketing with a new booth design and targeted content delivery.

West Dundee, IL, US

Between full-time marketing positions, I provide consulting services to help startups, SMBs, and mid-market companies develop robust growth engines that deliver measurable financial performance and enhanced enterprise valuations. I am the founder and principal of this marketing consultancy.

Appleton, WI, US

• Senior leadership team member in this private, PE-backed company, responsible for all marketing functions.
• Refreshed the go to market and marketing strategies, formalized annual planning, and led a comprehensive corporate rebranding with a new logo, identity, value proposition, positioning, messaging, and digital properties.
• Developed a strategic framework for targeted multi-touch campaigns and created a service to assist distributors in brand management and development, enabling them to market to end consumers effectively.
• These efforts significantly reduced attrition, exceeded contract renewal targets, and grew top-line Y.O.Y. sales by 5%.¬

West Dundee, IL, US

Between full-time marketing positions, I provide consulting services to help startups, SMBs, and mid-market companies develop robust growth engines that deliver measurable financial performance and enhanced enterprise valuations. I am the founder and principal of this marketing consultancy.

Deerfield, IL, US

• Led multi-disciplinary teams at this Fortune 500 public company, developing and executing digital strategy in product marketing, content marketing, search, web merchandising, digital marketing, analytics, usability.
• This multifaceted approach helped multiple go-to-market channels, enhancing the overall marketing landscape.
• Managed an e-commerce-centric SaaS suite of services, encompassing content distribution, e-commerce search, product merchandising recommendations, and web analytics.
• Launched a specialized program to deliver robust digital marketing campaigns for resellers.
• These strategic efforts exceeded sales targets for new services by 115% and successfully increased the average participating reseller basket size by over 8%.

Deerfield, IL, US

• At this Fortune 500 public company, spearheaded a marketing-centric innovation center of excellence, delivering value-added programs for a thriving 2B dollar independent reseller channel.
• Launched a modular mass personalization-based program that equipped resellers with vital tools for brand development, messaging, and targeted integrated marketing campaigns. Reimagined bi-annual customer events.
• These strategic efforts resulted in an average growth of 18% for customers participating in the programs, record supplier engagement for the bi-annual event, and waste reduction initiatives that saved over 1M annually.

Deerfield, IL, US

• Co-led the digital transformation of traditional publishing methods, revolutionizing marketing effectiveness and efficiency.
• Implemented an enterprise content management system, establishing a standardized data model for operational and marketing content.
• Created a supplier portal for streamlined content acquisition, enhancing collaboration and efficiency.
• Introduced an automated output engine enabling direct mail, email marketing, social media marketing, and other digital channels.
• Orchestrated seamless distribution of raw content across multiple platforms, maximizing reach and engagement.
• Achieved an impressive 80% vendor rationalization, optimizing supplier relationships and reducing complexity.

Niles, IL, US

Atlanta, Georgia, US