I lead the strategic vision and execution of all digital marketing initiatives for our direct-to-consumer platforms, focusing on driving digital transformation, enhancing online customer experiences, and leveraging best-in-class technologies to significantly boost our brand's presence and engagement. My expertise spans crafting and implementing comprehensive digital marketing strategies, including SEO, paid advertising, email marketing, social media, and content marketing. Alongside my team, I am dedicated to optimizing digital channels for sustained growth, improving customer retention, and ensuring maximum ROI

Member of the senior leadership team in this private, PE-backed company, responsible for all marketing functions and results.• Revitalized Vision's brand messaging and value proposition, contributing to its successful sale to H.I.G. Capital.• Led the rebranding initiative from Vision to Amsive, including name change, brand messaging, visual identity, digital properties, and communication plans. Integrated acquired brands into the Amsive master brand framework.• Established five key verticals and sub-markets through comprehensive market research, segmentation, and sizing. Developed customer journey maps, personas, ideal customer profiles, and a list of high-value targets. Analyzed over 30 competitors and developed playbooks for winning approaches.• Rationalized product and portfolio offerings from acquisitions into a unified structure. Developed modular content library with aligned brand, product, and portfolio messaging tailored to customer needs at each buying stage based on vertical and persona.• Implemented a full-funnel demand generation strategy with integrated campaigns across multiple channels. Reimagined event marketing with a new booth design and targeted content delivery.• While serving as interim sales leader, developed a lead-to-revenue marketing and sales process, defined stages, criteria, and clear KPIs in CRM. Conducted training workshops on brand, product, and portfolio messaging, empowering 95 team members.• Optimized organizational structure around a core marketing center of excellence with a formal marketing operations department. Implemented CRM upgrade to Salesforce.com, Salesforce Marketing Cloud B2B and B2C, and Tableau for measurement and reporting.• Delivered exceptional outcomes, driving significant revenue and EBITDA growth through organic strategies and M&A activities. Achieved impressive ROI on marketing restructuring. Significantly improved sales conversion rate and streamlined sales cycle, boosting overall efficiency

Between full-time marketing positions, I provide consulting services to help startups, SMBs, and mid-market companies develop robust growth engines that deliver measurable financial performance and enhanced enterprise valuations. I am the founder and principal of this marketing consultancy.

Senior leadership team member in this private, PE-backed company, responsible for all marketing functions. • Refreshed the go to market and marketing strategies, formalized annual planning, and led a comprehensive corporate rebranding with a new logo, identity, value proposition, positioning, messaging, and digital properties. • Developed a strategic framework for targeted multi-touch campaigns and created a service to assist distributors in brand management and development, enabling them to market to end consumers effectively. • These efforts significantly reduced attrition, exceeded contract renewal targets, and grew top-line Y.O.Y. sales by 5%.¬

Between full-time marketing positions, I provide consulting services to help startups, SMBs, and mid-market companies develop robust growth engines that deliver measurable financial performance and enhanced enterprise valuations. I am the founder and principal of this marketing consultancy.

• Led multi-disciplinary teams at this Fortune 500 public company, developing and executing digital strategy in product marketing, content marketing, search, web merchandising, digital marketing, analytics, usability, and SEO, supporting multiple go-to-market channels. • This multifaceted approach helped multiple go-to-market channels, enhancing the overall marketing landscape.• Managed an e-commerce-centric SaaS suite of services, encompassing content distribution, e-commerce search, product merchandising recommendations, and web analytics. • Launched a specialized program to deliver robust digital marketing campaigns for resellers. • These strategic efforts exceeded sales targets for new services by 115% and successfully increased the average participating reseller basket size by over 8%.

• At this Fortune 500 public company, spearheaded a marketing-centric innovation center of excellence, delivering value-added programs for a thriving 2B dollar independent reseller channel.• Launched a modular mass personalization-based program that equipped resellers with vital tools for brand development, messaging, and targeted integrated marketing campaigns. Reimagined bi-annual customer events, introducing a new creative direction and content programming. • These strategic efforts resulted in an average growth of 18% for customers participating in the programs, record supplier engagement for the bi-annual event, and waste reduction initiatives that saved over 1M annually.

• Co-led the digital transformation of traditional publishing methods, revolutionizing marketing effectiveness and efficiency.• Implemented an enterprise content management system, establishing a standardized data model for operational and marketing content.• Created a supplier portal for streamlined content acquisition, enhancing collaboration and efficiency.• Introduced an automated output engine enabling direct mail, email marketing, social media marketing, and other digital channels.• Orchestrated seamless distribution of raw content across multiple platforms, maximizing reach and engagement.• Achieved an impressive 80% vendor rationalization, optimizing supplier relationships and reducing complexity.• Successfully reduced errors by 95%, ensuring high-quality content delivery to target audiences.• Significantly slashed publishing cycle time by 55%, accelerating time-to-market for campaigns and initiatives.• Spearheaded waste reduction initiatives resulting in cost savings exceeding $3.5M, maximizing resource utilization and efficiency gains.