Mark Fine Email & Phone Number

Baltimore, Md, Us

Pueblo, Co, Us

Las Vegas, Nevada, Us

𝘌𝘹𝘱𝘢𝘯𝘴𝘪𝘰𝘯 𝘵𝘦𝘢𝘮 𝘰𝘧 𝘕𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘓𝘢𝘤𝘳𝘰𝘴𝘴𝘦 𝘓𝘦𝘢𝘨𝘶𝘦 𝘰𝘸𝘯𝘦𝘥 𝘪𝘯 𝘱𝘢𝘳𝘵 𝘣𝘺 𝘑𝘰𝘴𝘦𝘱𝘩 𝘛𝘴𝘢𝘪, 𝘷𝘪𝘤𝘦 𝘱𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵 𝘢𝘯𝘥 𝘤𝘰𝘧𝘰𝘶𝘯𝘥𝘦𝘳 𝘰𝘧 𝘈𝘭𝘪𝘣𝘢𝘣𝘢 𝘎𝘳𝘰𝘶𝘱, 𝘢 $134𝘉 𝘤𝘰𝘮𝘱𝘢𝘯𝘺.As the first employee of this expansion team, I took the helm to drive the business and develop a cohesive brand. I directed all aspects of the organization from short- and long-range strategic planning, operations, and sales and marketing to revenue and P&L management. I managed a full complement of 45 full and part-time employees, collaborated with Las Vegas royalty including Blue Man Group, Cirque du Soleil, and drove youth lacrosse participation to an all-time high in Southern Nevada. • Named 2022-23 National Lacrosse League Executive of the Year

Brooklyn, New York, Us

𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘣𝘢𝘴𝘬𝘦𝘵𝘣𝘢𝘭𝘭 𝘵𝘦𝘢𝘮 𝘰𝘸𝘯𝘦𝘥 𝘣𝘺 𝘑𝘰𝘴𝘦𝘱𝘩 𝘛𝘴𝘢𝘪, 𝘷𝘪𝘤𝘦 𝘱𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵 𝘢𝘯𝘥 𝘤𝘰𝘧𝘰𝘶𝘯𝘥𝘦𝘳 𝘰𝘧 𝘈𝘭𝘪𝘣𝘢𝘣𝘢 𝘎𝘳𝘰𝘶𝘱, 𝘢 $134𝘉 𝘤𝘰𝘮𝘱𝘢𝘯𝘺.Managed all aspects of brand and consumer marketing, including promotions,, digital, social (English and Chinese), fan engagement, creative services, and merchandising for the Brooklyn Nets, Long Island Nets, and Nets GC. Developed and implemented targeted campaigns that approaches that incorporated Generation Z engagement and corporate partnerships. Established brand voice, “Brand Brooklyn,” a witty and engaging approach to interacting with fans and building strong fan experience, while establishing collaborations with Notorious B.I.G. estate, Basquiat estate, Marvel Entertainment and Nickelodeon to storytell and reach an array of audiences. • Recognized by Hashtag Sports for 2021 Jean Michel-Basquiat themed City Edition campaign for Best Use of Culture, Music, or Entertainment• Nominated by Sports Business Journal Awards for Best in Social Media • Set merchandising records with launch of “Win Back New Jersey” campaign that brought back classic 1990s-era uniforms.• Franchise was named Most Diverse Fan Base in US Professional Sports by ESPN in summer 2020 and Most Stylish Team in US Professional Sports by GQ in October 2020.

Us

𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (December 2016 – February 2019)𝗦𝗲𝗻𝗶𝗼𝗿 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (January 2013 – November 2016)Ideated and implemented strategic plans and campaigns for promotions, advertising, and marketing in collaboration with community and corporate partners to develop 360º activations and win-win scenarios. Directed research and analyzed findings to gain insight into fan base. Heavy focus on getting kids to their first baseball game by age 8 and growing Mets fans from birth. • Increased fan engagement and revenue via development of innovative brand and storytelling concepts including Mets Fans of New York campaign leading to ~20% YoY social platform engagement growth. • Expanded brand awareness across more diverse landscape, including Generation Z, families, Millennials, and multicultural audiences, by incorporating additional outreach platforms and incorporating unique voices. • Recognized for delivering #1 grossing retail marketing campaigns in Major League Baseball (MLB) 2014–2018 in partnership with national brands such as Dunkin’ and McDonald’s; sold 23,000+ tickets with Dunkin’ and 31,000+ with McDonald’s.• Drove more than 35,000 in attendance at each game with creation of first-ever combination athlete / Marvel action hero bobblehead, #1 promotion in 2017 and 2018, according to MLB.com.• Boosted downloads of AR technology 66% through introduction of MLB’s first activation of such tech.

Peachtree Corners, Ga, Us

Created national marketing and sales plans each season, incorporating 270 North American tour dates. • Drove $3M+ in additional ticket sales and expanded Globetrotters brand as champion for new digital media outlets, including social media, SEM, and retargeting.• Set gross-ticket sales records in major markets, including New York City, Philadelphia, Washington, DC, and Oakland / San Jose, through innovative marketing and promotional approach.

Washington, Dc, Us

- Taught Sports Marketing Strategies to master's level students in the Sport Industry Management (SIM) program

Philadelphia, Pa, Us

Served in a variety of roles:Regional Director of Marketing, Old Dominion University, Norfolk, VAMarketing Manager, Wells Fargo Center, Philadelphia, PADirector of Marketing & PR, Frederick Keys Baseball Team, Frederick, MD