Mark Flanagan Email & Phone Number

Boulder, CO, US

Lafayette, Colorado, United States

• Marketing and Communications Manager Lead content and communications for a nonprofit in the end-of-life space. Collaborate with stakeholders across the organization to write, edit, design, and develop digital and print.
• Manage content strategy for all departments across multiple channels.
• Write/create articles, blog posts, email marketing, video scripts, press releases, and more.

Greater Denver Area

• Recruited to develop and implement content and communications strategy and manage and maintain the company’s websites. Partner with executive leadership and cross-functional stakeholders in setting and executing.
• Set, guide, and manage digital marketing strategy across all print, social media, and email campaigns.
• Design, develop, and edit digital and print content, including marketing slicks, press releases, advertising campaigns, direct mail content, and more.
• Transformed complex 1031 exchange marketing efforts by collaborating with SME to create and produce 1031 University, a series of 15 brief videos on 1031 exchange topics.
• Captured 37% increase in YouTube channel subscribers and increased channel views to 40K in 2018 through revamping channel, including updated and compelling channel art and content.
• Create email campaigns using Microsoft Dynamics CRM and ClickDimensions marketing automation and educate internal users in utilizing the various elements of each platform.

Boulder, CO

• Founded, developed, manage, and maintain a content-intensive book review website at www.runspotrun.com. Recruit, train, and manage a team of authors, edit the work of each author, manage social media marketing, and.
• Cultivate, grow, and maintain relationships with publishing industry, news media, and literary professionals.
• Monitor Google Analytics and consistently increase site usage and audience engagement.

Broomfield, CO

• Developed, implemented, and evaluated web analytics strategy across company websites and mobile applications.
• Gathered and wrote analytics requirements enabling data-driven design and user experience upgrades.
• Played a key role in interpreting analytics needs, identifying KPIs, and delivering analytical findings.
• Performed strategic analysis for site optimization, thereby enabling future enhancement opportunity areas.

Digital Side Project

• Writer and editor hired to develop content strategy, SEO and social media marketing for a highly-trafficked, content-intensive website.
• Managed relationships with publishing industry, news media, and literary professionals
• Recruited, trained and managed a national staff of content authors; edited all online content
• Monitored and evaluated web analytics to increase audience engagement
• Increased monthly page views over 50% annually from 2003 to 2014

Broomfield, CO

• Recruited to gather and write product requirements for the company’s patient care platform. Led three development teams in an Agile environment to advance end-to-end product deliverables. Managed project timelines.
• Delivered demand-generating initiatives, including webinars, trainings, and hands-on product demonstrations.
• Drove quality and efficiency via product enhancement initiatives in partnership with customer and support teams.

Greater Denver Area

• Defined, implemented, and managed web product strategy and execution across 225+ media properties driving over 300M monthly page views. Championed internal adoption of emerging digital projects across national network.
• Liaised between a nationally dispersed network of stakeholders and development teams across project phases to enable the design and development of editorial websites.
• Defined requirements and executed content strategy in partnership with cross-functional teams, acting as a liaison between newspaper stakeholders and product organization, designers, and developers.
• Enabled local newsrooms to focus on local news by implementing non-local and feature content across hundreds of daily and weekly newspapers.

• Directed web strategy, SEO, and email campaigns across a 40K-member healthcare nonprofit organization at aorn.org. Built and led content authoring teams, managed and trained authors in SEO, web analytics, and content.
• Spearheaded complete website redesign process that improved bounce rates while streamlining user experiences.
• Oversaw digital innovations, including a corporate intranet solution and creative social media strategies for an international marketing event.

• Spearheaded content and communications for Visa’s Practical Money Skills for Life financial literacy program. Designed content strategy that supported the redesign of practicalmoneyskills.com and managed SEO to grow.
• Increased user engagement with financial literacy program by authoring and delivering unique marketing collateral and educational materials for print and web.
• Managed the marketing, advertising, and panelist participation efforts in support of an international financial literacy event at the Federal Reserve Bank of Chicago.

• Directed branding, visual identity, and digital content projects for a web-based telematics startup. Led design of UI elements and content for web and mobile device applications, including B2B, B2C, and ecommerce page.
• Authored and edited press releases, marketing collateral, technical documentation, and educational documents.
• Created and produced innovative marketing campaigns complete with creative print collateral.
• Introduced SEO strategies and leveraged web analytics reports to further drive design efforts.
• Directed a large-scale public website redesign of myskyway.com to include dealer and consumer portals.

• Managed the creation and implementation of unique web content to boost the company’s content-intensive web presence. Collaborated with stakeholders and executive leaders in creating and maintaining all content..
• Conducted usability testing, created wireframes, and developed pages for website redesign.
• Received recognition from leadership for initiating, creating and facilitating customer service training for domestic and global cross-functional staff in partnership with HR team.
• Leveraged web analytics to further support design recommendations.

• Created advertising collateral for daily publication
• Trained production personnel in the use of the Apple platform and desktop-publishing software

• Designed and wrote content for marketing collateral
• Represented company at outdoor industry trade shows
• Cultivated new business domestically and abroad