Vice President, Brand Development
Greater Boston Area
STTELLI is a global consumer products firm that designs, manufactures and markets home textiles and travel products. With offices in India, China, Portugal and Miami, the company markets to Internet retailers, department stores, mass retailers, independent retailers, retail drug, grocery, hardware, wholesale clubs and distributors in 25 countries. In 2016 STTELLI expanded to the U.S. and maintains showrooms in Atlanta and Las Vegas. U.S. Commercialization:Led U.S. commercial launch, with overall responsibility for branding, digital marketing & social media strategy, new product development, advertising and public relations, sales management and key account business development. Hired a national sales organization consisting of 45 sales professionals and 6 key account managers. Plans to expand to 60 sales reps and 10 key account managers in 2018. Led multi-million dollar negotiations with strategically important retail accounts. Utilized market and consumer data to develop and execute effective product placement and positioning. Developed direct-import container programs, supported by U.S. based drop-ship capabilities, to support retail Omni-Channel programs while lowering supply chain costs. Created multi-channel branding campaigns in conjunction with Home & Textiles Today (PBM – Progressive Business Media).