Over 25 years as a creative director, brand strategist and business leader, I’ve always embraced change, championed innovation and pioneered new thinking to drive differentiation, build brands and inspire high performance.A first-class comms graduate and an alumni of Cambridge Judge Business School, I began my career as creative - Designer then Art Director - working at H&MC (London) for tech brands such as Logica, Dell and Apple and consumer clients like Cadbury, EA Sports and Lucas Arts. Switching to employer marketing in 2000, I rose from Creative Director to Executive Creative Director for TMPW developing award-winning creative and digital-first strategies for JLR, Yell.com, LTSB and GCHQ.Since joining Wyatt International in 2010, I have built a highly respected team of bilateral B2B experts that collaborate and connect to occupy a unique space as both a consultancy and agency. Embedding our ‘4E adaptive thinking’ process, restructuring our client service teams into multichannel activation ‘clusters’ and creating upstream influence with global decision makers, board level executives and private equity firms via our Accelerator consultants, have enabled us to consistently drive growth and high performance outcomes for clients and our own business alike. Under my leadership as MD, we have been recognised with numerous industry awards and ranked within key league tables alongside enjoying record employee satisfaction, new business conversion, client development, customer loyalty and financial performance – last year (2023/24) being our most profitable in our 60 year history. After successfully steering the business through the pandemic, 2023 saw us complete a milestone transaction with my management team and I successfully supporting a change of ownership and leadership culture. Our progressive approach has gained even greater currency recently as global market forces, economic dynamics, rapidly evolving technologies, environmental change, skills shortages and supply chain disruptions combine to create uncertainty, relentless performance pressure and a challenging state of ‘perma-crisis’ for B2B brands to navigate.The time to reassess and apply sustainable ways to accelerate value is upon us. We are here to help the leading 4BL industrial, manufacturing, precision engineering, construction and building product brands of tomorrow realise a high-return but highly responsible and regenerative future.Ranked as a Top 40 B2B Marketing agency and a Top 15 B2B PR agency, we are now a Top 10 ESG consultancy and a proudly Employee Owned company.
Listed skills include Integrated Marketing, Brand Development, Digital Strategy, Advertising, and 48 others.