Mark Fones

Mark Fones Email and Phone Number

Managing Director at Wyatt International | Accelerating brand and business value creation | @WyattIntl | mark@wyattinternational.com @ Wyatt International
Mark Fones's Location
Birmingham, England, United Kingdom, United Kingdom
Mark Fones's Contact Details

Mark Fones work email

Mark Fones personal email

n/a
About Mark Fones

Over 25 years as a creative director, brand strategist and business leader, I’ve always embraced change, championed innovation and pioneered new thinking to drive differentiation, build brands and inspire high performance.A first-class comms graduate and an alumni of Cambridge Judge Business School, I began my career as creative - Designer then Art Director - working at H&MC (London) for tech brands such as Logica, Dell and Apple and consumer clients like Cadbury, EA Sports and Lucas Arts. Switching to employer marketing in 2000, I rose from Creative Director to Executive Creative Director for TMPW developing award-winning creative and digital-first strategies for JLR, Yell.com, LTSB and GCHQ.Since joining Wyatt International in 2010, I have built a highly respected team of bilateral B2B experts that collaborate and connect to occupy a unique space as both a consultancy and agency. Embedding our ‘4E adaptive thinking’ process, restructuring our client service teams into multichannel activation ‘clusters’ and creating upstream influence with global decision makers, board level executives and private equity firms via our Accelerator consultants, have enabled us to consistently drive growth and high performance outcomes for clients and our own business alike. Under my leadership as MD, we have been recognised with numerous industry awards and ranked within key league tables alongside enjoying record employee satisfaction, new business conversion, client development, customer loyalty and financial performance – last year (2023/24) being our most profitable in our 60 year history. After successfully steering the business through the pandemic, 2023 saw us complete a milestone transaction with my management team and I successfully supporting a change of ownership and leadership culture. Our progressive approach has gained even greater currency recently as global market forces, economic dynamics, rapidly evolving technologies, environmental change, skills shortages and supply chain disruptions combine to create uncertainty, relentless performance pressure and a challenging state of ‘perma-crisis’ for B2B brands to navigate.The time to reassess and apply sustainable ways to accelerate value is upon us. We are here to help the leading 4BL industrial, manufacturing, precision engineering, construction and building product brands of tomorrow realise a high-return but highly responsible and regenerative future.Ranked as a Top 40 B2B Marketing agency and a Top 15 B2B PR agency, we are now a Top 10 ESG consultancy and a proudly Employee Owned company.

Mark Fones's Current Company Details
Wyatt International

Wyatt International

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Managing Director at Wyatt International | Accelerating brand and business value creation | @WyattIntl | mark@wyattinternational.com
Mark Fones Work Experience Details
  • Wyatt International
    Managing Director
    Wyatt International Apr 2019 - Present
    Birmingham, West Midlands, Gb
    Inside every brand, there’s hidden value with the power to level up business performance. But first, it must be created. Switched on. Supercharged. And this is what we do. In a post-digital world fusing virtual and physical, we are a B2B agency blending brand strategy and business consultancy with audience-first activation, for visionary leaders in specialist sectors. We spearhead global expansion. We deliver differentiation. We drive digitalisation. And we accelerate value creation like never before.Specialist sector expertise: - Industrials: machinery, construction, fabrication, manufacturing, precision engineering, infrastructure, transportation, logistics, aerospace, defence, marine and rail- Materials: mining, refining, chemical, water management, forestry and raw materials discovery/development- Technology: green tech, electronics manufacturers, software developers and information technology specialists- Energy: oil and gas exploration and production, integrated power, refineries, renewables- Business Transformation/M&A: private equity, corporate finance and buy-side/sell-side transaction consultancyAward wins, nominations and rankings: B2B Campaign of the Year, Best Use of Content and Integrated Communications Campaign of the Year at PRMoment Awards, Best Branding and Positioning at Construction Marketing Awards, Best Long Term Campaign at CIPR Excellence Awards, B2B Award at PRCA Dare Awards, Best Content Marketing at The Drum AwardsB2B Marketing Top 40PRWeek B2B Agency Top 25 PRWeek Outside London Top 15PRWeek ESG Consultancy Top 10The Drum Top 15 Independent Agencies (<50 staff)
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  • Wyatt International
    Deputy Managing Director
    Wyatt International Nov 2013 - Apr 2019
    Birmingham, West Midlands, Gb
    My role quickly evolved to include a wider remit: to dissolve boundaries between our teams to create a seamlessly integrated offer, develop our 1° West international partner network and evolve a high-value/high-margin creative agency business model.Award wins and rankings: RAR Top 100, CIPR Outstanding Agency of the Year, The Drum Midlands Marketing Business of the Year, B2B Marketing Top 5 PR/Top 25 Marketing/Top 30 Global Agency, PR Week Top 50 Digital Agency.
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  • Wyatt International
    Director - Client Strategy, Creative And Digital
    Wyatt International Apr 2010 - Nov 2013
    Birmingham, West Midlands, Gb
    Joining Wyatt International in 2010, my role initially focused on diversifying our offer, improving strategic capabilities and increasing the quality of creativity across our B2B focused client portfolio…Award wins and nominations: Agency of the Year, Best Marketing Campaign, Corporate Identity, Animation/CGI/Film Idents, Integrated Campaign and Product Launch categories at CIPR, EIA, Cream, B2B Marketing and CIM events.
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  • Learning Community Trust
    Co-Opted Governor | Charlton School Lgb
    Learning Community Trust Sep 2024 - Present
    Supporting LCT’s mission to provide a formidable education, within the classroom and beyond, to inspire the next generation of global citizens and to help them realise their vision to develop compassionate, resilient and inspirational young people who can thrive within an ever-changing global community.Part of a Local Governing Body that exists to ensure everything the school does is aligned to its vision, that all resources are appropriately managed and leaders are supported strategically.I'm proud to be playing my part in shaping education, experiences and employability opportunities for the next generation.
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  • University Of Wolverhampton
    Guest Lecturer
    University Of Wolverhampton Apr 2013 - Present
    Wolverhampton, West Midlands, Gb
    Supporting the BA (Hons) Visual Communication academic team based at the School of Art and Design in developing, mentoring and inspiring the region's best future creative talent. Find out more about the programme, the teaching staff and what the University of Wolverhampton has to offer here: https://www.wlv.ac.uk/about-us/our-schools-and-institutes/faculty-of-arts/wolverhampton-school-of-art/undergraduate-courses/ba-hons-visual-communication/
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  • University Of Birmingham
    Guest Lecturer And Programme Sponsor
    University Of Birmingham Apr 2010 - Present
    Birmingham, West Midlands, Gb
    Supporting the post graduate Marketing focused academic team at the Business School in developing, mentoring and inspiring the region's best strategic communications talent. Sponsoring the MSc Marketing Communications programme, delivering seminars, providing practical 'real world' projects and challenging student teams through workshop based briefing sessions.Find out more about the programme, the teaching staff and what the University of Birmingham Business School has to offer here: http://www.birmingham.ac.uk/postgraduate/courses/taught/business/marketing-communications.aspx#CourseOverviewTab
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  • The Digital Creative Network
    Owner
    The Digital Creative Network Feb 2009 - Feb 2019
    The Digital Creative Network was launched by Mark Fones in February 2009. It is the group for innovative Creative, Marketing, PR and Media professionals who specialise in all types of inspirational digital project work and online channel activity. Share, debate and network with like-minded people who are leading and shaping the ever changing world of marketing communications. Find out more by searching for 'Digital Creative' in LinkedIn Groups or join the conversation here: http://bit.ly/thedigitalcreativenetwork
  • Tmp Worldwide Uk
    Executive Creative Director
    Tmp Worldwide Uk Dec 2004 - Apr 2010
    London, Gb
    This role was focused on inspiring, shaping and leading TMP's creative offering within the UK with real emphasis being on branding, strategy, digital and integrated communications across the regional business. In early 2005, I restructured the national creative team (+45 staff) in order to deliver quality and efficiency gains for both our business and clients alike. Post MBO in May 2006, I led TMP’s re-brand. Working closely with a large multi-site project team, I successfully created and deployed the 'We're all yours' platform that enabled TMP to share renewed cultural values, deliver enhanced customer experiences and grow a stronger reputation from the inside out. In February 2009, I originated, developed and launched a unique brand based business offering that has been available and successfully promoted to clients/prospects throughout the economic downturn. 'Employer Bonding' takes the principles of research-led branding and Web 2.0 technologies (the driving force behind social networks) and refocuses them on employee engagement - widely recognised as a major factor in helping the best companies retain key talent, increase productivity, recover performance and increase brand value as they emerge from a recession. Partnered by Google in July 2009, I presented this new offer to a selection of Marketing, Communications and HR leaders at 'online branding' workshops aimed at high profile private and public sector organisations. Since the mid noughties, the overarching theme of my work was to migrate creative services, agency thinking and key account activity towards the use of integrated solutions, emerging technologies and new digital channels. This approach led to the delivery of many UK marketing firsts, over 60 industry awards and demonstrable results for my clients. During the same period, I also ensured a pitch win ratio of 2:3 and the addition of significant levels of new business billings to the UK operation.
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  • Tmp Worldwide
    Creative Director
    Tmp Worldwide Mar 2001 - Dec 2004
    New York, Ny, Us
    Working within the UK division of one of the world's largest advertising and communications agencies, I successfully led an award-winning, full service creative team towards a set of quality focused and commercially biased objectives. During my time in this post and beyond, clients included: Land Rover, Jaguar, Lloyds TSB, RBS, Bank of America, E.ON, RWE, npower, National Grid, Vision Express, Barratt Developments, GCHQ, HMRC, Office for National Statistics, Wolverine Worldwide, Kraft Foods, Manchester Metropolitan University, University of Wolverhampton, IBM, Intel, BMI and Yell Group.
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  • Tmp Worldwide
    Senior Art Director
    Tmp Worldwide Oct 2000 - Mar 2001
    New York, Ny, Us
    Head of art direction, design and artwork. This role partnered the Creative Director in owning and improving quality across all aspects of creative output whilst helping to reshape team structure, workflow and commercial processes.
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  • Holmes & Marchant Communications
    Designer/Art Director
    Holmes & Marchant Communications Jan 1999 - Sep 2000
    London, Gb
    Forming part of a 20 strong full service creative team in a Campaign Top 10 agency, this semi-conceptual role was focused on delivering high quality, brand-led marcomms solutions to blue chip clients operating in technology, financial, gaming and leisure markets. Pan-European marketing collateral and Playstation promotional campaigns (for games such as Star Wars I - The Phantom Menace and Euro 2000) were key highlights. This was a non-managerial post (except when supporting the Creative Director in his absence) with some client development responsibilities. Clients included: Apple Computers, Lotus Software, Unisys, Dell, Nortel Networks, Storagetek, SAP, Electronic Arts, Rage Software, Lucas Arts, Nationwide and Cendant.
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  • Dg2 Design & Communications
    Designer
    Dg2 Design & Communications Feb 1997 - Jan 1999
    Kinver, West Midlands, Gb
    Working within a small but well-established design agency, this role was responsible for producing creative design work from concept through to print ready artwork for reputable clients in FMCG, commercial property, fashion/retail and leisure markets. Output mainly focused on promotional campaign material, brand development, brochures, signage and advertising. The role also featured some client facing opportunity. Clients included: Cadbury, Miss Selfridge, Bass Taverns (New Line Bars), Punch Taverns and London Cambridge Properties.
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Mark Fones Skills

Integrated Marketing Brand Development Digital Strategy Advertising Digital Marketing Creative Direction Marketing Communications Marketing Strategy Seo Social Media Marketing Online Marketing Corporate Identity Social Media Online Advertising Art Direction New Media B2b Marketing Digital Media Brochures Web Design B2b Social Networking Creative Strategy Content Strategy Influencer Marketing Employee Engagement Content Marketing Branding Viral Marketing Lead Generation Mobile Marketing Internal Communications Online Lead Generation Future Trends Linkedin In Game Advertising Advergaming Employer Branding Mobile Applications Video Production Ambient Media Creative Writing B2b Ecommerce Onboarding Workshops Conceptual Thinking Creative Concept Development Creative Development Online Branding Inbound Marketing Customer Journey Mapping Customer Experience

Mark Fones Education Details

  • Cambridge Judge Business School
    Cambridge Judge Business School
    General
  • Aston Business School
    Aston Business School
    General
  • University Of Wolverhampton
    University Of Wolverhampton
    Design Studies

Frequently Asked Questions about Mark Fones

What company does Mark Fones work for?

Mark Fones works for Wyatt International

What is Mark Fones's role at the current company?

Mark Fones's current role is Managing Director at Wyatt International | Accelerating brand and business value creation | @WyattIntl | mark@wyattinternational.com.

What is Mark Fones's email address?

Mark Fones's email address is ma****@****nal.com

What schools did Mark Fones attend?

Mark Fones attended Cambridge Judge Business School, Aston Business School, University Of Wolverhampton.

What skills is Mark Fones known for?

Mark Fones has skills like Integrated Marketing, Brand Development, Digital Strategy, Advertising, Digital Marketing, Creative Direction, Marketing Communications, Marketing Strategy, Seo, Social Media Marketing, Online Marketing, Corporate Identity.

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