- Led an exceptional team, grew the company, and drove Alluvial and Liquid Collective’s brand and marketing efforts from zero to one- Liquid Collective, the decentralized liquid staking protocol, is recognized as the enterprise-grade staking standard, with over $374M in TVL and 360% growth (as of Nov 2024)- LsETH, Liquid Collective's receipt token, is supported across 13 market-leading platforms- Contributed to the launch of NORS (https://nors.global), an objective industry standard that champions enterprise-grade security and operational excellence for Ethereum node operators

As the Head of Brand & Design at Bison Trails, a pioneering blockchain infrastructure-as-a-service (IaaS) company, I played an instrumental role in conceptualizing and establishing the company's unique brand identity and led the design of the inaugural version of our platform, working closely with the founders Joe Lallouz and Aaron Henshaw.Under my leadership, we built and scaled effective marketing, content, and product design teams, leading to the company's successful acquisition by Coinbase in early 2021. By November 2021, the Bison Trails platform managed $30B+ in assets staked across more than 25 blockchain protocols.This role allowed me to blend my passion for branding, design, marketing, and blockchain technology to contribute to the advancement of decentralized infrastructure at the leading company in the space.

Principal of Under After — an independent creative studio in NYC for emerging tech startups — focused on brand, design, product, and strategy for nearly a decade.