Mark Francazio Email & Phone Number

Miami, Florida, United States

Overseeing all aspects of eCommerce for M-D Building Products. Currently selling on Amazon, Home Depot, Wal-Mart, Lowe's, Menards, and other online marketplaces.

Miami, Florida, United States

As an Independent Consultant, I provide input towards growth initiatives for small to mid-size organizations across the CPG space. Focus areas include Strategy, Product Development, Brand Management, Global Sourcing, and Sales Support. For extended value, I utilize my network for any Digital, Creative, IT, and Rep Group needs. Together we specialize in Big Box, eComm, Regional Retail, and Wholesale Channels. Co-Founder/COO of RENDOR, a fashion jewelry/apparel brand focused on DTC and Wholesale Distribution. Work includes Strategy, Operations, Pricing, Tech Stack/P&L Development, Financing, Team Development, etc. www.byrendor.com Projects included contracts with:Razor Group, one of largest eCommerce brand aggregators in the US and European markets. As Head of Business Unit/Operations Lead in the US, I was responsible for overall BU performance, including leading a team of Brand Managers across a broad range of consumer products. Other initiatives include Licensing, Retail Expansion, and 3PL operations for US BrandsAcktify, a D2C eCommerce Seller Platform focused on Amazon, Walmart, and eBay marketplaces. Key initiatives included Business Development and Marketing. Spectrum Diversified Designs/Tovolo, an Innovative Storage/Organization & Kitchen Tools Company. Key responsibilities included New Product Development, Brand Management, Project Management, Trade Marketing, Channel Strategy, Process Improvement, and Change Management.Market Research for Kline & Company. NPD for Nationwide Food Delivery Company. Operations for Morning Rounds Coffee. Global Sourcing, Licensing, & NPD for U.S. Importers.

Greater New York City Area

- Responsible for the direction and development of the Hardware, Security, Hand Tools, Electrical, and Lawn & Garden categories across the organization- Categories encompass over 30% of total company revenue- Managed a team of 4+, including Senior Product Manager(s), Product Consultant, and Operational Assistant. Dotted line w/ Sourcing, Replenishment, and Creative.- Transactions are B2B, with Key Accounts ranging from Walmart, Lowe’s, Home Depot, Amazon, Menards and more.

Greater New York City Area

- Responsible for the direction and development of the Paint & Paint Sundry Categories across the organization- Achievements include: 10% increase in sales and GM$. 15% increase in GMROI. 40% decrease in inventory. Consolidation of 10+ Brands to 3. Successfully launched multiple New Product Development projects. - Develop and drive sales and marketing strategies for new and existing product lines through branding, selling aids, promotional programs, merchandising, digital, training, and more- Develop cross functional relationships with sales, sourcing, operations, and marketing to ensure alignment for all category plans- Work with our offices in China to ensure sourcing and product quality meets customer and brand expectations- Visited China offices and key factories to develop relationships and provide feedback in regards to quality, pricing, and branding goals moving forward- Conduct market analysis on key competitors within the industry; focus on product assortment, pricing, key customers, and overall strategy of the organizations- Assist sales team with Line Reviews, research, product recommendations, and tradeshows for new and existing customers- Work with Director of Quality to establish product testing guidelines- Manage Licensing Agreement with Stanley Black & Decker; responsible for maintaining our contractual obligations which include royalty payments, sales requirements, brand guidelines, etc.- Developed 2015 Marketing Plan focused on the strategies for the upcoming year(s)- Established SKU rationalization, factory consolidation, and rebranding plans in conjunction with sourcing, operations, and graphics team- Role also includes “Merchant” responsibilities at Handy Hardware, a sister company of HBC focused on Branded Distribution. - Conduct Line Reviews, negotiate pricing, terms, and rebate structure for all 3 organizations within our Holding Company. Responsible for 100+ vendors. - Reports to CMO

Chicago, Il

- Hybrid role with a focus on Marketing and Product Management for Valspar's startup business group, The Paint Drop- Work as the liaison between various businesses internal and external to Valspar, including Marketing Services, Digital, Supply Chain, Purchasing, Credit, IT, and all Vendor Teams- Developed various marketing pieces including Product Sell Sheets, Market Segment Aids, Sales Presentations, Grand Opening Collateral, and Quarterly Promotions- Interact and create partnerships with upper management at companies such as 3M, Graco, Wooster, and other leading brands in the industry- Implemented and now manage 30+ vendors and their products within our business group- Create Standard Operating Procedures for the launch of these new products to assist our field sales team with pricing, product availability, logistics, etc. - Launched multiple Private Label programs by sourcing through industry leading companies - Provide forecasting and business updates on Monthly Consensus Calls with our Supply Chain and Purchasing Team- Present new product and marketing updates to the entire sales team on our Monthly Sales Calls - Work with our Digital Team on website, Facebook, and Twitter content/design; experience with Buddy Media- Involved on our Credit Strategy Team; experience with DNBI and Experian- Leading a team in the development of an Electronic Sales Toolkit aimed to provide our field with resources needed to be efficient, effective, and mobile in our unique business model- Reports to VP of Sales and Marketing

Baltimore, Maryland Area

- Oversee Territory Managers and Lowe's locations in the Maryland, Virginia, and West Virginia markets- Solely responsible for retail and commercial sales initiatives along with employee development within the region- Coach and develop a team of Territory Managers based on Valspar's core competencies- Complete weekly reports of sales activity while focusing on regional budgets and objectives- Conduct Regional Meetings and Weekly Conference Calls focused on sales growth, training, analytics, and various projects at Lowe’s- Compile quarterly Business Plans to identify opportunity areas; set action plans to address under-performing territories- Prepare quarterly budgets based on corporate expectations and current sales trends within specific territories- Recommend and implement product assortments by analyzing regional opportunities and competitive marketplace- Accomplish HR objectives by recruiting, selecting, orienting, and training new hires- Conduct regular performance evaluation reviews for Territory Managers within the region- Manage and approve expenses based on a percent to sales- Ensure compliance with loss prevention and safety practices

Greater Pittsburgh Area

- Oversee 14 Territory Managers & 85 Lowe's locations in the Pennsylvania and West Virginia markets- Manage the direction of our commercial sales initiatives within the region- Submit weekly reports of sales activity while focusing on regional budgets- Conduct regional meetings and weekly conference calls focused on sales growth, training, analytics, and various projects at Lowe’s- Compile mid-year and year-end business plans to identify opportunity areas; set action plans to address under-performing territories- Conduct regular performance evaluation reviews for each Territory Manager within the region- Coach and develop Territory Managers based on organizations core competencies- Recommend and implement product assortments by analyzing regional opportunities and competitive marketplace- Analyze reports to formulate training strategy and assist in promoting sales- Implement Lean Six Sigma initiatives across region- Work with Regional Sales Manager on performance evaluation as it relates to our Pro Program initiatives- Commercial Strategic Development Team Member

Greater Pittsburgh Area

- Managed and coached a team of employees while maintaining focus on store goals and budgets- Completed store operation requirements through appropriate scheduling and management- Compiled mid-year and year-end business plans utilizing company data and competitor analysis- Analyzed and managed P&L through sales, margin dollars, and expenses- Communicated with outside vendors dealing with pricing and recommendations- Market products through advertising, store promotions, new product implementation, merchandising, and clearance- Developed price quotes and job specification to both key and opportunity customers; used market analysis and margin to determine pricing- Determined service level needed to maintain and grow current and future retail/commercial customers; placed weekly PO’s to ensure inventory levels were sufficient- Analyzed market conditions, opportunities, and competitor trends- Ensure compliance with loss prevention and safety practices; successfully comply with auditor regulations

Greater Pittsburgh Area

- Trained in Product Knowledge, Business Management, P&L Analysis, Team Building, etc- Assist in compiling mid-year and year-end business plans- Managed a team of employees while maintaining focus on store goals and budgets- Responsible for Accounts Receivable activity- Communicated with outside vendors dealing with pricing and recommendations- Analyzed market conditions, opportunities, and competitor trends- Ensure compliance with loss prevention and safety practices- Trademark Customer Service Lead Team Member