Mark Frederikson Email & Phone Number

Darlinghurst, New South Wales, Au

Purpose Bureau is Australia's largest ESG data Bureau, providing the most comprehensive insights in Australia across Environment, Social and Governance elements.

San Francisco, California, Us

The Sails Guy provides selling expertise to companies across Australia and New Zealand. Specialising in; Growth Planning, Go-To-Market Strategies, Marketing, Sales, and Brand Management. Revenue <$5M, 12+ associates, Head office North Sydney, privately owned.

Sydney, New South Wales, Au

GliderPay is a venture-backed b2b Fintech, with a global outlook. Our payment platform helps enterprises leveraging AI to give smarter, secure and more intuitive payment processesKey Achievements:✅ Increased Revenue: Tripled booked revenue and doubled tolling revenue within 12 months, through intertwining of direct and indirect sales channels and engagement teams. ✅ Sales Strategy: developed 7 steps sales plan that was highly executable for scale and stage of the business. ✅ Sales Operations: Established frameworks and cadences to support the execution of the operating plan, both internally, with partners and clients.

North Sydney, Nsw, Au

SecureCo is an award-winning SaaS scale-up busines operating across Australia and New Zealand. It specialises in providing secure communication and payments solutions to both Enterprises & Government organisations. Revenue of $10M-$20M, 35+ employees, head office Sydney, privately owned.Key Achievements:✅ Increased Revenue: Tripled revenue over three years, through the fast execution of new sales strategies, processed and operations across sales and marketing.✅ Grew Customer Base: 4.3 times, with an overall lift in win rate and maintaining zero churn.✅ Established New Sales Channels. Strengthen and expanded number of channel partners both domestically and internationally.

North Sydney, Nsw, Au

Key Achievements:✅ Branding And Sales Operations: Introduced new sales methodology, marketing, corporate branding and which increased lead generation coverage from 1.3x to 6.0x target coverage✅ Digital Marketing: Refreshed the company’s digital platforms increasing number of digital sessions by 21%, average user time/session by 31%, lead generation by 24%, and SEO ranking from 6th to 1st page

Melbourne, Vic, Au

Illion, is Australia’s leading financial credit bureau operating across Australia and New Zealand. Core offerings are cloud-based decision software, credit reporting and intelligence. Revenue c$200M+, 180 employees, head office Melbourne/Sydney, privately owned. Key Achievements: ✅ Increased Revenue: Lifted earnings while executing Channel wide transformation project. Executing a seamless transition while rightsizing, leading to an increase in revenues from $112m to $144m in 12 month period (target $138M).✅ Refreshed Strategy: Shift company's Go-to-Market strategy from a product-centric to market-based focus, with a whole of enterprise customer view.✅ People Leadership: Sourced & recruited top talent from both within and outside of the industry. Increasing the diversity of the team from 6% to 40% in an 8 month period.

London, Uk, Gb

Vodafone Global Enterprises targets the top 1600 global companies around the world. Offering full-service mobility, IoT and cloud-based communication solutions. Revenue EUR 44.9B, 10,000+ Employees, Head office Newbury, England, publicly owned.Reporting directly to the Regional President based in Singapore, my role was to very quickly reboot and scale the business. The position held primary accountable for AU$54M of in-country revenue (plus $300M out of country revenues) and headcount growth from 2 to 45 FTE. Key Achievements: ✅ Sales Won: Achieved an acquisition win rate of 5x within the first 18 months by creating innovative acquisition and retention account sales plans that secured key corporate accounts while winning new enterprise business. ✅ Rapid Growth: Became the fastest growing country globally in VGE in 2015 and achieved regional recognition for the best Go-to-Market business plan and sales discipline within the Asia Pacific region, beating out China, Japan, India, Singapore, Vietnam, and New Zealand leadership teams. ✅ Spokesperson: A regular speaker at C-Level summits hosted by VGE in Singapore on mobility and cloud solutions. Attendance was restricted to C-level CIO’s, CFO’s and COO’s of regional corporations with presences throughout Asia.

Sydney, Nsw, Au

Telstra is Australia largest full-service Telecommunications provider. Offering communications solutions to consumers, enterprise and governments across Australia and Internationally. Telstra Business is the company’s main division for selling and servicing over 650,000 business customers in Australia. Telstra Business revenue of $3.2B+, 1,500+ employees, Head office Sydney, publicly owned.Executive Director, Business role was to provide overall leadership to Telstra’s Partner Sales & Customer Experience channels into the business markets. The position held primary responsibility for $1.47B in Revenue, $420M in annual sales and serviced over 600,000 customers. Key Achievements:✅ People Leadership: Led the Sales and Customer Service teams comprising 998 professionals across 7 direct channels, 280 external dealers, 6 Alliance partners, and 3 resellers while maintaining a complex online presence with both direct and indirect reporting lines of control.✅ Strategy Builder: Design, build and execute key CX programs and initiatives to drive high growth sales through direct online, inbound phone support, outbound phone sales, retail, partners and independent dealer. • Partner Management: Build out a new partner sales channel to accelerate the high growth of acquisition whilst decreasing cost to acquire. Specifically, revamping complex multi-million dollar contracts with strategic alliances partners. ✅ Partner Training: Built and deliver a ‘Partner Accreditation & Certification Team’ to drive training into the channel and differentiate Telstra partners in the marketplace with outstanding capability, knowledge, and solution selling skill set.✅ Thought Leader: Provide strategic thinking and business planning by being a thought leader in the current and future customer and industry trends together with likely changes to policies, technology, and regulations

Sydney, Nsw, Au

Promoted to Director of Business Sales & Service for the Telstra direct call sales and support centers, then had responsibilities broaden to include the indirect channels servicing all businesses across NSW and Queensland. Key Achievements: ✅ Won CEO Sales Performance Award last two years running and winner of the last three GMD quarterly awards, consistently recording highest team sales results in the SMB Group.✅ Won CEO Innovation Award for excellence in leading change management and member of Telstra’s Top Talent Program, 2011 and 2012. ✅ Leadership: Promoted to Executive Director during 2011.✅ Negotiations: Negotiated complex multi-million dollar strategic partner contracts resulting in increased ROI of 0.41 to 4.68, whilst also reducing the internal labor cost by 130 FTE. ✅ Sales Growth: Rapidly lifted sales productivity of its Partner Program from 29% to 118%. Achieved through sales driver based management methodology refocusing of KPI’s and resource to drive performance on the core sales levers.✅ Sales Campaigns: Increased campaign effectiveness 3x by leveraging extensive marketing experience to drive greater integration between marketing and sales’ teams, quarterly playbooks and drivers based templates.✅ People leadership: Achieved the highest people engagement scores for Telstra Business with Engagement score of 90%, Strategic Alignment 92%, Workgroup Leadership Effectiveness 92%, Cultural Alignment 88% and Customer Focus 86%.

Sydney Cbd, New South Wales, Au

Promoted to the CMO of AAPT, I reported directly to the CEO of Australia. Accountable for all Business Marketing and Corporate Communications in the Australian and Trans-Tasman Market. It had shared accountability for $270M in business revenue and primary accountable for $21M in Capex, $16M in Opex marketing and over the period averaged 55 marketing FTE. ✅ Established an eCommerce presence with self-serve and shopping capabilities lifting ranking from No.26 to No.1 in 2006. The number of unique visitors on the site is over 2,000,000/month with over 5,000,000 pages viewed. ✅ Increased online sales by 28%, by successfully developing and integrating a hybrid sales channel. ✅ Arrested an 18-month decline in premium-priced revenues - a significant achievement given the competitiveness of industry; accomplished by keeping focus, sun-setting products and value creation in the experience. ✅ Successfully launched $10M Corporate Brands into the B2B and B2C markets, increasing awareness from 17% to 61% over the 6-month period. Achieved through brand repositioning and rationalization.✅ Increased Positive Media exposure by 43% within a 6-month period via an integrated Public Relations program Launched first corporate VoIP solution into the AU market, without cannibalising existing revenue streams.✅ Increased customer satisfaction from 6.2/10 to 8.0/10 on an independent rating system (after 2 years of decline). Achieved through ensuring marketing focused on the drivers of customer dissatisfaction. ✅ Reduced customer churn from 5.5% to 3.1% and increased incremental revenue from 8% to 56% within a nine-month period by launching a “White Spacing Product Bundling Program” via a prospect universe model.✅ Increased direct sales channel profitability by decreasing cost to acquire by 207% from $406/customer to $164/customer over 6 months.

Sydney Cbd, New South Wales, Au

Auckland, Auckland, Nz

Program Of Negotiations

Mca, Bca (Hons), Bca, Marketing, Management, Commercial Law