Mark D. Fruehan Email and Phone Number
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Mark is a globally recognized leader in sales, business development, market & channel development. Renowned for his pioneering work in mobile technology. With a strong track record of innovation, Mark has successfully introduced groundbreaking technologies that merge media & mobile capabilities. His vast network and extensive experience span mobile messaging, mobile content, sportstech, adtech, Fintech, and eCommerce. - A standout achievement was his 2-year tenure helping OTT Brands in breaking the Direct Carrier Billing Channel. Collaborating with T-Mobile, Verizon, ATTMX, American Movil and Telefonica-- He played a pivotable role in establishing First Screen as a leading provider of OTT streaming thru DCB. HIs focus areas within this realm are eSports, Fantasy Sports, Mobile Learning & Casual Gaming. - Prior to this, Mark made significant contributions to the launch of Tradeswell, an AI-driven eCommerce advertising and data solution catering to brokers and brands selling on platforms like Amazon, Walmart, Target, and D2C. Through his efforts in securing early clients, Tradeswell secured $15.5M in Series A funding from SignalFire. - Mark has held notable leadership positions, including serving as President & CRO at Verve Group, an MGI portfolio company. He successfully oversaw the sale and integration efforts of offices across multiple locations, demonstrating his strong leadership abilities. Additionally, Mark co-founded Amplify.ai, a global enterprise chatbot platform, securing Series A funding from Costanoa Ventures and spearheading strategic wins with prominent partners like Facebook, CAA, and Tony Robbins. - Leadership roles included President of Opera Mediaworks & AdMarvel, Chief Business Development Officer at VeriSign, and EVP of BD and Corp Dev at CellStar. - Mark has over 30 years of experience in the mobile industry across Advertising, mobile content data services, media, monetization, and messaging. Mark has worked closely with operators & media companies;. - Mark earned a Bachelor of Science in Economics from Penn State in 1983, proudly representing the 1982 NCAA Championship Football Team. Currently residing in Allen, TX, he finds fulfillment in his family life with his wife Cherie and children Marcella and Roman. - Mark's areas of excellence encompass adtech, mobile commerce, fintechs, digital transformation, innovation, go-to-market strategy & execution, sales, leadership, product marketing, mentoring, client development, CRM, digital, mobile & social marketing, eCommerce, & enterprise software/SaaS.
Bidmachine
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Global Head Of Demand & Strategic Partner Development - Bidmachine Exchange By AppodealBidmachine Jul 2024 - PresentI spearhead global demand and strategic partner development for the BidMachine Exchange at Appodeal, driving revenue growth and profit maximization. By implementing data-driven strategies, My team and I strive to help our DSP, Agency, and Brand partners reach their goals. We work closely with Product and drive execution teams --to maximize our opportunities for our demand partners
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Advisor/Shareholder - Corporate Development & Business DevelopmentLoyal Nov 2022 - PresentCardiff-By-The-Sea, Ca, UsLOYAL, a leading publisher consolidator in the ~$700 billion global mobile apps ecosystem, is a trusted app community empowering small and micro-businesses with proven economic growth strategies. Founded in early 2020, Loyal is creating a premier platform for a scaled consolidator of mobile apps and spearheading the consolidation and growth of quality app publishers. -
Member Board Of DirectorsAiadvertising Jun 2020 - PresentSan Antonio, Texas, UsAiAdvertising, Inc. (OTC: AIAD) is a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize return on the digital ad spend. -
Advisor, Strategy & Partner DevelopmentFlexcharge Dec 2021 - Dec 2023Miami, Fl, UsWe elevate the shopping experience by removing the friction & frustration of payment declines. Over 50% of shoppers abandon their cart when they experience a payment decline. FlexCharge technology removes this area of friction, when a payment is declined, we enable shoppers to complete their purchase and be charged at a later stage in the journey. First and foremost the "buyer" is able to complete the purchase and receive their goods/services as expected.FlexCharge delivers significant innovation to the payment industry and empowers a model where both shoppers and retailers win. -
Ceo Of The AmericasFirst Screen Jul 2021 - Feb 2023Dubai, Media City, AeActive in over 40 countries and 85 mobile operators, First Screen supports digital-first and OTT brands with advanced Adtech & Fintech for customer acquisition services, payments, and world-class support for the distribution of a brand’s unique and premium content, product, or services offered through mobile operators and emerging channels. Headquartered in Dubai, First Screen has offices in the Netherlands, South Africa, Singapore, and Dallas, which will serve as the headquarters for America's business.- Came on board to build out the Americas office. Opened a new office in North Dallas to house customer care, engineering, Sales, and BD for the Americas.- Opened up new markets with Verizon Wireless, Telus (CA), Telefonica, Claro, Vivo, Entel, and AT&T Mexico. Expanded strategic partnership with Infomedia, as well as securing new Billing partnerships with Bango, LLC, and Docomo Digital- The region quickly accounted for mid-8 figures in net revenue (after carrier share). -
AdvisorTradeswell Jul 2021 - Dec 2022Baltimore, Maryland, Us- Advisory role to the Leadership team, focusing on Retail Media Networks Amazon.com, Target.com, Walmart.com, and strategic partnership with Criteo. -
Chief Revenue OfficerTradeswell Jul 2020 - Jul 2021Baltimore, Maryland, UsTradeswell (a SignalFire portfolio company), now known as Incremental is on a mission to fix the economics of eCommerce while unlocking profitable, healthy growth for brands. We know that both fingertips. Incremental provides a quantitative, algorithmic, and AI-based platform to surface insights and perform automated tasks for retail media ad delivery and advanced analytics on ROAS and other KPI's.- Built the Sales, Sales Development and Account Mgmt for this new startup. Responsible for driving allrevenue and product roadmap, based upon needs of the customer and anticipating where the DTC and Retail Media Networks were heading -- to put us in the best position to WIN in a very fragmented space.- Notable clients included Oneida, Red Monkey Foods, Sonoma Brands, Totes, Packable, Emerson Group, Jocko Fuel, Perky Jerky, Cabinet Health, and a number of Hero Brands.
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Chief Revenue OfficerVerve Group Jan 2020 - Jul 2020New York, Ny, Us- Led the sale and integration into Media Games Invest. MEDIA AND GAMES INVEST PLC MGI is a fast-growing company focusing on a “buy, integrate, build & improve” strategy through organic growth and strategic acquisitions in the advertising, digital media and games markets.Worked with MLBAM, NFL, NHL, CBS, Fox News, Fox Sports, Comcast, Weather Channel, Disney,CAA, and many more top-tier Brands.- Assumed the role of CRO in the new entity reporting to the CEO out of Berlin, DE. Leveraging the global reach of MGI, increased the run rate by 40% approaching $100M @ 15% EBITDA -
President & GmVerve Group Apr 2018 - Jan 2020New York, Ny, Us- Led the pivot of Verve, the premiere location-based ad network. To Verve, the first location-aware mobile ad exchange. Led a team, to integrate into the SSPs' and DSPs in Advertising. This included but was not limited to Magnite, Pubmatic, Google's Adx, InMobi, Yahoo, Smaato, Chartboost, Fyber, The Trade Desk, OpenX, and many others. Included is a premium portfolio of direct publishers CBS, FOX, Weather Channel, WeatherBug, USAT Sports Media, MLBAM, etc- Took on the role of President responsible for the P&L, Product, and product development strategy, and Sales & marketing function with over 100 employees.
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Co-Founder, Chief Revenue Officer & Business DevelopmentAmplify.Ai (Acquired By Triller.Net) Jul 2016 - Mar 2018- Co-founded with Mahi deSilva & Manoj Malhotra. Together we developed the initial concept, product offering, and positioning of an in-app mobile advertising platform. Effectively securing a $3M seed round from Costanoa Ventures. Spearheaded sales & business development and hired an experienced team of sellers, account managers, and sales engineers to support 7/24/365 early adopters, in EMEA, APAC, and US markets. - Traveled throughout the world including China and Japan looking to provide Conversational AI services and solutions to the largest messaging apps out there, e.g. RCS, WeChat, WhatsApp, Line, and Messenger; in addition to some of the largest Telco’s in the world (AT&T, Verizon, Softbank, etc.)leading to the facilitation of over 2.5 billion engagements on behalf of brands with over 175 million consumers around the world such as Creative Artists (Gabriel Union), Tony Robbins, Change.org, the Prime Minister of India, and many more.
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President, Global Business Development & Platform SalesOpera Mediaworks Jan 2011 - Jun 2016Los Angeles, Ca, Us- Founding team member of Opera Mediaworks (spun out from the Norwegian browser company, Opera) and a key part of the M&A team with the aim to make mobile media buying and selling more efficient through innovative technology, transparency, and trust. Emerged as the goto ad tech platform for video, rich media, mediation of networks and the most robust, capable SDK in the industry - Responsible for building the strongest brand and largest SSP platform and leading in-app mobile ad exchange (OMAX) with the most widely deployed ad SDK (AdMarvel) in the industry. Serving clients such as WSJ, Bloomberg, Fox News, Fox Sports, MLBAM, NHL, NFL, NBCU, Gameloft, EA, AT&T, Verizon, Sprint, etc - Opera Mediaworks included: AdMarvel, an ad-serving, mediation platform & premium programmatic platform; Mobile Theory, a premium mobile ad network in the United States; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; Moolah Media, a Performance, a results-driven, mobile ad network, and AdColony, the leading video advertising network for mobile applications. In addition to Opera’s mobile properties, including the Opera Mini Smart Page and Opera Mobile. -
Admarvel, Evp Sales, Business & Corporate Development (Acquired By Opera 12/2010)Opera Mediaworks Sep 2008 - Dec 2011Los Angeles, Ca, Us- Venture-backed by Khosla, Index Ventures, and Trilogy Partners. Instrumental in leading the Frengo pivot, an early-stage mobile technology startup founded by VeriSign executives, into a promising mobile monetization technology available to major telco’s, media companies, and publishers around the world. Successfully sold the AdMarvel business to Opera Software in January 2010. - Appointed shortly after the Opera acquisition as President to build, scale, and lead the world-class growth, business & corporate development, and strategy functions and programs, including hundreds of alliances & partnerships (AT&T, Sprint, Orange, Verizon, Yandex), dozens of mergers & acquisitions (Mobile Theory, 4th Screen Advertising, AdColony, etc.), new product launches, and global market expansions ($500M+ in revenues) of Opera Mediaworks. - Built the largest supply-side in-app mobile monetization platform and leading advertising exchange in the world with over 1B+ unique users globally – customers include Pandora, Shazam, Vodafone, TIM, Bell, Verizon, AT&T, China Telecom, Reliance, Hearst, MLB, Comcast, Fox, Wall Street Journal, BBC, CBS and leading publishers and developers in the mobile space.
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Member Of The Board Of DirectorsAxesstel, Inc. May 2011 - Nov 2014San Diego, Ca, Usa provider of fixed wireless voice and broadband access solutions for the worldwide telecommunications -
Member Of The Board Of DirectorsWau Movil Jan 2008 - Nov 2013Guatemala, Guatemala, GtPremier Mobile Billing, Content, Media, and Messaging provider in LATAM. -
Chief Business Development OfficerVerisign Jan 2001 - Sep 2007Reston, Virginia (Va), UsVP, Chief Business Development Officer VeriSign Telecommunication Services • Appointed in Dec 2004 to Chief Business Development Officer and member of the executive leadership team at VCS – a business unit focused on Content (i.e. management & monetization of content), Commerce (i.e. carrier & consumer billing solutions) and Communications (i.e. network connectivity solutions for telephony and messaging) for VeriSign.VP, Wireless Data Services• Selected in Sep 2003 to become the charter member of a newly created team to launch VeriSign’s Wireless Data Services within the VCS business unit – focused on providing a series of services (inter-carrier and convergent messaging; content delivery, aggregation and settlement; data roaming & clearing and infrastructure hosting and service delivery to name a few) to the world's leading portals, national broadcasters, national and regional publishers, international carriers and network operators VP, Chief Business Development Officer (VeriSign Ventures)• Recruited by the CFO in Feb 2001 to oversee and manage the incubation of new products & services into the wireless telecom space focused on but not limited to wireless content navigation, identity management, messaging, RFID, and mobile commerce initiatives (i.e. mobile wallet). Successfully incubated & launched several businesses including a wireless content navigation engine in Korea and Japan (from $0 sales to $7M+ in revenues through an affiliate model). -
Svp Global Business & Corporate DevelopmentCellstarcorp Jul 1996 - May 1999Guarulhos, São Paulo, Br
Mark D. Fruehan Education Details
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Penn State UniversityEconomics -
North Pocono High School
Frequently Asked Questions about Mark D. Fruehan
What company does Mark D. Fruehan work for?
Mark D. Fruehan works for Bidmachine
What is Mark D. Fruehan's role at the current company?
Mark D. Fruehan's current role is Board Director, Advisor, Investor | CEO. CRO, CXO | Business Development | Scaling Businesses Organically & via Strategic Acquisitions.
What is Mark D. Fruehan's email address?
Mark D. Fruehan's email address is ma****@****een.com
What is Mark D. Fruehan's direct phone number?
Mark D. Fruehan's direct phone number is +197289*****
What schools did Mark D. Fruehan attend?
Mark D. Fruehan attended Penn State University, North Pocono High School.
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