Mark Gadsden

Mark Gadsden Email and Phone Number

Marketing Director @ Hexagon Manufacturing Intelligence
United Kingdom
Mark Gadsden's Location
United Kingdom, United Kingdom
Mark Gadsden's Contact Details

Mark Gadsden personal email

About Mark Gadsden

Senior marketing leader in SaaS and technology, with extensive B2B experience across multiple marketing disciplines, including marketing strategy and planning, product and brand marketing, content and campaign development, field marketing and demand generation, and communications. Experienced in leading highly capable global marketing teams in a multi-national SaaS technology environment. Responsible for delivering marketing programs that contribute to annual billings in excess of $150M through direct sales and channel partners. Proven marketing leader with a track record of:• Empowering marketing teams with the freedom and autonomy to deliver marketing programs that support consistent double digit ARR growth across Named Accounts, Mid Market, Territory, and Inside Sales teams• Defining marketing strategy and goals • Leading the creation and execution of marketing campaigns• Building a team culture of trust and inclusivity • Engaging with cross-functional teams to achieve business goals through outcome-focused marketing• Evolving brand perception and awareness• Owning end-to-end marketing programs across persona development, messaging and positioning, content creation, product marketing, campaign development, demand generation, sponsored content, and media engagements.

Mark Gadsden's Current Company Details
Hexagon Manufacturing Intelligence

Hexagon Manufacturing Intelligence

View
Marketing Director
United Kingdom
Website:
hexagonmi.com
Employees:
4468
Mark Gadsden Work Experience Details
  • Hexagon Manufacturing Intelligence
    Marketing Director
    Hexagon Manufacturing Intelligence
    United Kingdom
  • Oqton, Inc
    Chief Marketing Officer
    Oqton, Inc Jan 2022 - Present
    Ghent, Belgium , Be
    Lead the Marketing organisation for Oqton, an independently operated software subsidiary of 3D Systems. Part of the leadership team, reporting directly to the CEO and influencing senior stakeholders across multiple business units. Built the Marketing function from the ground up, hiring and developing my own team internationally, focused on unlocking talent by leading with respect, compassion, humility, and empowerment. Responsible for Brand Marketing, Digital & Web Marketing, Channel Marketing, Demand Generation, Communications & Content, and Events. Own the global marketing strategy and plan for Oqton, positioning the company as a leader in AI-powered manufacturing software for additive, 3D scanning, design, and dental production. Oqton software accelerates intelligent manufacturing to help industrial and healthcare organisations drive innovation and efficiency.
  • Autodesk
    Senior Manager, Marketing Strategy For Emerging Products & Integrations
    Autodesk Sep 2021 - Jan 2022
    San Francisco, Ca, Us
    Led efforts to define the Autodesk model for maximizing the opportunity for acquired businesses and emerging products in collaboration with sales, business strategy, and the marketing organization. Shaped marketing strategy and success criteria for emerging products and newly acquired Autodesk businesses across industries. Launched and championed integration for emerging products or acquired business lines across optimal channels in collaboration with product line marketing leads and audience insights.Nurtured and supported emerging products for accelerated subscription business growth.
  • Autodesk
    Senior Manager, Product Marketing
    Autodesk Apr 2020 - Sep 2021
    San Francisco, Ca, Us
    Led product and brand marketing for Autodesk Fusion 360 & Advanced Manufacturing. Responsible for brand evolution, messaging, positioning, campaign development, PR, customer stories, and customer-facing content. Technology verticals marketed include 3D design, generative design, CAM, simulation, additive manufacturing, electronics, and data collaboration.
  • Autodesk
    Senior Marketing Manager
    Autodesk Apr 2019 - Apr 2020
    San Francisco, Ca, Us
    Marketing leader for the entire Autodesk Advanced Manufacturing business, with a highly capable global marketing team responsible for content development, Account Based Marketing, demand generation, and digital campaign execution.
  • Autodesk
    Digital Manufacturing Group Marketing Manager, Autodesk
    Autodesk Feb 2018 - Apr 2019
    San Francisco, Ca, Us
    Led the Digital Manufacturing Group Marketing team at Autodesk within the Business Strategy & Marketing division for Design & Manufacturing. Responsible for executing worldwide B2B marketing campaigns for software solutions, and managing a global marketing team located in the UK, USA, Canada, Germany and France. Key responsibilities:- Defining strategic marketing plans to help Sales win new business and retain existing customers, with a focus on North America, Germany and the UK- Leading a global marketing team comprised of experienced and highly talented professionals- Targeting customers through digital marketing, including SEM, SEO, paid media, email and retargeting tactics, in partnership with internal teams and agencies- Introducing new online platforms to attract new customers through high-quality content marketing- Leveraging analytics and automation systems to measure lead-pipeline-closed sale ratios - Building relationships with global sales teams to align sales and marketing - Identifying and building buyer personas and developing appropriate messaging frameworks- Managing a significant marketing budget
  • Autodesk
    Manager Of Product Marketing
    Autodesk Oct 2015 - Jan 2018
    San Francisco, Ca, Us
    Responsible for leading the Digital Manufacturing Product Marketing team, focused on developing messaging, producing innovative and creative content, digital campaigns through SEM and social media, and visual storytelling through videos and case studies.
  • Delcam Ltd, An Autodesk Company
    Product Marketing Manager
    Delcam Ltd, An Autodesk Company Sep 2010 - Sep 2015
    Birmingham, West Midlands, Gb
    Responsible for product marketing across Delcam's range of Advanced Manufacturing Solutions, including:- Branding- Video testimonials- Web content- Print media- Social media (more below) - Product launches- Case studiesProducts include PowerMILL, PowerSHAPE, FeatureCAM, Delcam for SolidWorks, PowerMILL Robot and Delcam Electrode. Main point of contact for Delcam's Bloodhound SSC sponsorship, overseeing all commercial and marketing activities regarding Delcam's involvement with the project.Manage Delcam's corporate social media channels focused on the above products, with overall responsibility for owned, paid and earned media.
  • Delcam Ltd, An Autodesk Company
    Cam Product Marketeer
    Delcam Ltd, An Autodesk Company Dec 2008 - Sep 2010
    Birmingham, West Midlands, Gb
    Responsible for PowerMILL and FeatureCAM product marketing following on from the acquisition of a company based in Salt Lake City.
  • Delcam Ltd, An Autodesk Company
    Product Marketeer - Powermill
    Delcam Ltd, An Autodesk Company Nov 2007 - Dec 2008
    Birmingham, West Midlands, Gb
    Responsible for implementing communication strategies and marketing campaigns for Delcam's best selling product PowerMILL through a global network of 350 resellers located in 80 countries.
  • Cogent Elliott
    Account Executive
    Cogent Elliott Jan 2007 - Nov 2007
    Responsible for Land Rover Defender, Land Rover Commercial Vehicles and Land Rover G4 Challenge accounts.
  • Goodrich
    Corporate Communications Executive
    Goodrich Aug 2004 - Jul 2006
    Charlotte, Nc, Us
    Responsible for developing internal and external communications across Goodrich's European territories, working closely with SBUs.Involved in copywriting, exhibitions, multimedia development, web content and generating news articles.

Mark Gadsden Skills

Product Marketing Marketing Manufacturing Copywriting Marketing Management Product Development Product Lifecycle Management Product Management Product Launch Channel Partners New Business Development Corporate Communications Strategic Communications Engineering Solution Selling Management Business Development Project Management

Mark Gadsden Education Details

  • Loughborough University
    Loughborough University
    Business
  • Cambridge Marketing College
    Cambridge Marketing College
    Marketing

Frequently Asked Questions about Mark Gadsden

What company does Mark Gadsden work for?

Mark Gadsden works for Hexagon Manufacturing Intelligence

What is Mark Gadsden's role at the current company?

Mark Gadsden's current role is Marketing Director.

What is Mark Gadsden's email address?

Mark Gadsden's email address is ma****@****esk.com

What is Mark Gadsden's direct phone number?

Mark Gadsden's direct phone number is +141550*****

What schools did Mark Gadsden attend?

Mark Gadsden attended Loughborough University, Cambridge Marketing College.

What skills is Mark Gadsden known for?

Mark Gadsden has skills like Product Marketing, Marketing, Manufacturing, Copywriting, Marketing Management, Product Development, Product Lifecycle Management, Product Management, Product Launch, Channel Partners, New Business Development, Corporate Communications.

Who are Mark Gadsden's colleagues?

Mark Gadsden's colleagues are Vishant Kumar, Takahito M., Anirudh Thiagarajan, Victória Lima, Nathalie Pantanella, Xiang Ge, Frank Grunder.

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