Mark Gadsden Email & Phone Number

United Kingdom

Ghent, Belgium , Be

Lead the Marketing organisation for Oqton, an independently operated software subsidiary of 3D Systems. Part of the leadership team, reporting directly to the CEO and influencing senior stakeholders across multiple business units. Built the Marketing function from the ground up, hiring and developing my own team internationally, focused on unlocking talent by leading with respect, compassion, humility, and empowerment. Responsible for Brand Marketing, Digital & Web Marketing, Channel Marketing, Demand Generation, Communications & Content, and Events. Own the global marketing strategy and plan for Oqton, positioning the company as a leader in AI-powered manufacturing software for additive, 3D scanning, design, and dental production. Oqton software accelerates intelligent manufacturing to help industrial and healthcare organisations drive innovation and efficiency.

San Francisco, Ca, Us

Led efforts to define the Autodesk model for maximizing the opportunity for acquired businesses and emerging products in collaboration with sales, business strategy, and the marketing organization. Shaped marketing strategy and success criteria for emerging products and newly acquired Autodesk businesses across industries. Launched and championed integration for emerging products or acquired business lines across optimal channels in collaboration with product line marketing leads and audience insights.Nurtured and supported emerging products for accelerated subscription business growth.

San Francisco, Ca, Us

Led product and brand marketing for Autodesk Fusion 360 & Advanced Manufacturing. Responsible for brand evolution, messaging, positioning, campaign development, PR, customer stories, and customer-facing content. Technology verticals marketed include 3D design, generative design, CAM, simulation, additive manufacturing, electronics, and data collaboration.

San Francisco, Ca, Us

Marketing leader for the entire Autodesk Advanced Manufacturing business, with a highly capable global marketing team responsible for content development, Account Based Marketing, demand generation, and digital campaign execution.

San Francisco, Ca, Us

Led the Digital Manufacturing Group Marketing team at Autodesk within the Business Strategy & Marketing division for Design & Manufacturing. Responsible for executing worldwide B2B marketing campaigns for software solutions, and managing a global marketing team located in the UK, USA, Canada, Germany and France. Key responsibilities:- Defining strategic marketing plans to help Sales win new business and retain existing customers, with a focus on North America, Germany and the UK- Leading a global marketing team comprised of experienced and highly talented professionals- Targeting customers through digital marketing, including SEM, SEO, paid media, email and retargeting tactics, in partnership with internal teams and agencies- Introducing new online platforms to attract new customers through high-quality content marketing- Leveraging analytics and automation systems to measure lead-pipeline-closed sale ratios - Building relationships with global sales teams to align sales and marketing - Identifying and building buyer personas and developing appropriate messaging frameworks- Managing a significant marketing budget

San Francisco, Ca, Us

Responsible for leading the Digital Manufacturing Product Marketing team, focused on developing messaging, producing innovative and creative content, digital campaigns through SEM and social media, and visual storytelling through videos and case studies.

Birmingham, West Midlands, Gb

Responsible for product marketing across Delcam's range of Advanced Manufacturing Solutions, including:- Branding- Video testimonials- Web content- Print media- Social media (more below) - Product launches- Case studiesProducts include PowerMILL, PowerSHAPE, FeatureCAM, Delcam for SolidWorks, PowerMILL Robot and Delcam Electrode. Main point of contact for Delcam's Bloodhound SSC sponsorship, overseeing all commercial and marketing activities regarding Delcam's involvement with the project.Manage Delcam's corporate social media channels focused on the above products, with overall responsibility for owned, paid and earned media.

Birmingham, West Midlands, Gb

Responsible for PowerMILL and FeatureCAM product marketing following on from the acquisition of a company based in Salt Lake City.

Birmingham, West Midlands, Gb

Responsible for implementing communication strategies and marketing campaigns for Delcam's best selling product PowerMILL through a global network of 350 resellers located in 80 countries.

Responsible for Land Rover Defender, Land Rover Commercial Vehicles and Land Rover G4 Challenge accounts.

Charlotte, Nc, Us

Responsible for developing internal and external communications across Goodrich's European territories, working closely with SBUs.Involved in copywriting, exhibitions, multimedia development, web content and generating news articles.

Bsc, Business

Chartered Institute Of Marketing (Cim) Professional Diploma In B2B Marketing, Marketing