Mark E Gaus, Mba Email & Phone Number

Cayman Islands

Cayman Islands

-Presented property listings in the most effective manner to best reach the target market-Analyzed existing marketing strategies and implemented first Annual Marketing Budget*Interviewed numerous Advertising Agencies and media outlets to determine the correct marketing mix*Compared past years marketing spends as a percentage of overall revenue to determine Annual Marketing Budget figure*Implemented all marketing practices laid out in Annual Marketing Budget-Coordinated with property managers and owners to set up property photo and video shoots as well as showings-Attended numerous educational seminars at the 2016 RE/MAX R4 Worldwide Conference -Developed existing Social Media platforms, grew audience base and interaction-Managed the entire process of the new website build *Interviewed various overseas Digital Agencies and choose the best fit for our company *Ensured the correct design, user functionality and features were part of the website *Uploaded all materials to new website-Transformed existing email marketing campaign to a lower cost, more effective platform *Increased number of recipients, open and click thru rates-Implemented new marketing strategies such as ‘Gino’s On Us’ and ‘Christmas in July’-Negotiated the lowest cost and best value in every product or service purchased to deliver the highest ROI-Managed from start to finish various video marketing campaigns including ‘Choices Matter’ and ‘the5wins’-Worked with overseas Digital Agency to create new branding and logo which represented the culture and philosophy of PropertyCayman-Exceeded deadlines for video releases, annual budgets and marketing publications to make sure our message was released to our market on the chosen date

Stamford, Connecticut

-Developed, presented and implemented marketing campaigns for businesses and Advertising Agencies -Managed team of Account Executives to develop their major accounts-Coordinated with Marketing Managers and Advertising Agencies to rebrand companies image in the marketplace -Lead team of Account Executives to grow current advertising accounts, close new business and meet sales targets.-Exceeded monthly sales goals

Bridgeport, Connecticut

-Advised local businesses on their media and marketing purchases-Designed and implemented marketing campaigns for medium sized businesses, local universities and not for profit organizations-Grew existing accounts by 22% year over year as well as drove new business revenue-Sold digital services such as SEM, SEO, retargeting, audience tracking, targeted email marketing, and website builds as well as newspaper and magazine print products

George Town, Cayman Islands

-Managed and directed the marketing efforts of 20% of the businesses in the Cayman Islands as well as companies throughout the Caribbean Region-Advised Marketing Managers and Business Leaders on their purchases of print and online media-Sold print and online media for the Caymanian Compass, Cayman Financial Review, and Cayman Islands Journal-Managed and arranged collection of past due accounts through payment plans and incentives-Met daily publishing deadlines

Boca Raton, Florida

-Managed accounts on the South East and North East Regions sales teams-Reconciliations of monthly sales figures-Audited (both internal and external) of inventory levels to establish revenue goals-Fostered relationships between distributors and retailers to increase sales -Analyzed budgets, profit margins, and inventory needs to develop monthly promotions and specials -Increased retailer’s sales through education and incentive programs: increased amount of products retailer’s carried and amount sold per month-Grew existing accounts and established new accounts: brought on new distributor, chain of 17 gyms, and discovered chain of 23 gyms (who carried our products but was not being serviced)-Established relationships with clients through consistency and dependability-Hired and trained outside Brand Representatives-Organized and attended events for retail accounts to develop awareness in their local areas-Collaborated with Research and Development and Marketing departments for new product ideas and launches

Boca Raton, Florida

-Performed direct consumer sales via phone, email, and in person-Broke sales records while achieving monthly department sales leader 9 times-Created specials based on profit and inventory needs-Presented at weekly sales meetings to various departments as well as senior management-Exceeded sales and customer service goals set by management by consistently matching products to customer needs

Master Of Business Administration (M.B.A.)

Bachelor'S Degree, Management

Middle And High School