Mark Jenkins Email & Phone Number

London Area, United Kingdom

Mark Jenkins is CSO and part of the founding executive leadership team of LeSHOP, a creative agency specialising in commerce. Mark is responsible for the strategic output of the agency which serves client brands across CPG, Retail and CRM clients.

London

Lead Global Strategist for Publicis Groupe, helping Elida Beauty refound its iconic brands.

London, England, United Kingdom

London, United Kingdom

I directed global strategy engagements across CPG brands for Unilever and Nestle, by combining traditional brand planning, digital and communications planning, and strategic consulting to C-level client stakeholders. Major projects include the launch and growth of Baby Dove to become the global #2 baby care brand, global digital strategy development for Hellmann’s, Comfort and the Unilever brand, and extensive digital strategy and brand architecture work with Wyeth Nutrition, including their core brand, S-26 in conjunction with Nestlé’s Silicon Valley Innovation experts.I was responsible for reinvigorating the agency's approach to campaign planning and storytelling to reflect a more integrated, consumer centred approach.

London, United Kingdom

As Head of the agency’s Planning function, I demonstrated my breadth and diversity of expertise, providing campaign planning for Dove, Surf, Nestlé Dolce Gusto, EasyJet and TSB, strategic planning for Unilever on data and digital, and CRM planning for E.ON, Compare The Market and Tesco Clubcard.A key contributor to 33% growth of revenues in FY 2013 – 2014, I led major successful pitches. Highlights include integrated global campaigns for Surf, one of the first influencer-led campaigns for Simple and pithing, winning and launching a loyalty program for Stonegate Pubs in just 12 weeks. In addition, I led a behaviour change programme for E.ON, nudging customers to lower energy usage based around data analysis and social norm principles, and drove a channel shift to online account management, personalisation and always on communications.

London, United Kingdom

Tech start up linking health based data to rewards programs to motivate people to lead more active, healthier lives

London, United Kingdom

I led strategic planning on major accounts, including The National Lottery, BT.com and Nintendo, providing multi-channel strategy development, consumer engagement and CRM thought leadership reports.

London, United Kingdom

I headed marketing for a number of challenger brands during this period, including the UK’s first low cost gym chain, backed by Dragons Dens’ James Caan, and was an early entrant into the wearable tech space.

I pioneered the use of digital channels in the health club sector globally, establishing LA Fitness as the first-ever gym chain to offer online membership signup and to use email and mobile marketing as a customer acquisition and retention strategy. I developed an industry-leading data-driven customer engagement programme that resulted in a 15% EBITDA increase, and led the brand to top all categories for the sector in YouGov’s Brand Index survey, 2007.

Developing a strong digital presence for the UK’s leading B2B media company, I generated a 37% increase in subscription revenues for core brands, Retail Week and Drapers magazines, through establishment of online presence, and subsequently relaunched Retail Week, which improved acquisition rates by 57% and average yield per subscriber by 48%.

London, United Kingdom

I delivered three high-profile projects that increased passenger traffic by 24% in month one, with the ‘Fly Eurostar’ campaign winning an IPA Effectiveness Award in 2004.This included the development of a comprehensive CRM strategy and implementation plan across three countries, with recommendations for data collection, database design, analysis and segmentation of customers, KPIs, communications planning, future development of Eurostar’s loyalty programme, and continued focus on the SME market.

I increased customer responsiveness through transitioning the business to a client-centric approach, formulating a new communications strategy and planning tool, introducing behavioural and attitudinal targeting, and improving customer segments.

Spearheading use of digital channels for the UK’s number one exhibitions company, I delivered double-digit improvement in web traffic and conversion. In addition, I set up a fully functioning in-house marketing department for Reed, realising a significant reduction in cost base, whilst improving all marketing value metrics.

London, United Kingdom

I launched the CRM programme and customer journey plan for the world’s first interactive TV service, winning multiple awards, including FEDMA 2000 Gold and Silver for direct marketing creativity and effectiveness. In year one, >500,000 Sky households made purchases through their TV with a >40% repeat rate, and 4 million households used banking, email and gaming functionalities.

Delivering some of the earliest data-driven marketing campaigns and strategies for Deutsche Bank, IBM and Royal Mail, I bridged the divide between agency creative and account teams, technical specialists and clients.

London, United Kingdom

I developed Shell's use of the SMART loyalty programme from a simple sales promotion tool to a CRM enabler. One million new cardholders were recruited to the SMART programme during this period, with segmentation of all members into 14 communicable segments using behavioural, geo-demographic and attitudinal data. Local marketing programmes generated an average 130% ROI. Part of the UK Transformation team.

Haywards Heath

Provided strategic marketing advice to FTSE 250 companies, including Thomas Cook and Lloyds Bank.

London, United Kingdom

Key clients included Sun Maid California Raisins, Sunsweet California Prunes, London Herb and Spice Company Fruit and Herb teas and Thomas Cook.

Havas Executive Leadership Programme

An intensive course at Wharton Business School for Global leaders from Havas to equip them with the skills required to adapt.

Master Practitioner, Neuro Linguistic Programming

Ba (Hons), Business Studies

Attended University of North Carolina at Charlotte, Spring Semester 1990, as part of University Scholarship Programme.

Bachelor Of Arts - Ba, Business Administration And Management, General