Mark Jenkins Email and Phone Number
I am a people centred creative marketeer with a track record of delivering growth for some of the world's most loved brands and challengers disrupting existing categories. My career has spanned both agency and client-side experience where I have brought creativity, data intelligence and marketing technology to drive brand-building, communications planning, CRM, digital transformation, innovation and customer experience.My impact includes:• I deliver significant agency revenue and client growth, pitching and winning accounts with a multitude of blue-chip consumer brands. A pioneer of the earliest digital and data-driven marketing activity, I am a valued partner to C-Suite clients.• I propel market share and sales growth on a global scale, spearheading transformational marketing strategies. Combining a breadth of experience across multiple brands, categories and markets, with deep functional expertise across digital, data and creative, I lead organisations on ambitious change trajectories.• I instil collaboration as a driver of success. As an experienced strategic and operational leader, I have substantial expertise managing cross-company, cross-functional teams, galvanising creatives, planners, analysts, CX experts, web designers, account and business leads towards a common goal.♦ EXPERIENCEAgencies: WPP | Ogilvy | Havas Helia | Crayon – KarmaramaAccounts: Unilever - Dove, Hellmann's, Comfort | Nestlé | BAT | E.ON | Compare The Market | Tesco Clubcard | BT | National Lottery | Nintendo | Thomas CookClient-side: Shell | Sky | Sainsbury’s | Eurostar | EMAP | LA Fitness♦ SECTORSCPG / FMCG | Financial Services | Leisure | Media | Retail | Travel | B2B and B2C markets♦ AWARDSIPA Effectiveness | FEDMA | Leisure Report Awards 'Innovation of the Year'NLP Master Practitioner.
Leshop
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Chief Strategy Officer (Cso)Leshop Sep 2024 - PresentLondon Area, United KingdomMark Jenkins is CSO and part of the founding executive leadership team of LeSHOP, a creative agency specialising in commerce. Mark is responsible for the strategic output of the agency which serves client brands across CPG, Retail and CRM clients.
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Chief Strategy Officer (Cso)Publicis Groupe Uk Mar 2023 - Sep 2024LondonLead Global Strategist for Publicis Groupe, helping Elida Beauty refound its iconic brands. -
Global Head Of Strategy, Modern Oral Nicotine - Wpp Global Team SynthesisWpp Apr 2020 - Mar 2023London, England, United Kingdom -
Global Strategy PartnerOgilvy Mar 2015 - Oct 2019London, United KingdomI directed global strategy engagements across CPG brands for Unilever and Nestle, by combining traditional brand planning, digital and communications planning, and strategic consulting to C-level client stakeholders. Major projects include the launch and growth of Baby Dove to become the global #2 baby care brand, global digital strategy development for Hellmann’s, Comfort and the Unilever brand, and extensive digital strategy and brand architecture work with Wyeth Nutrition, including their core brand, S-26 in conjunction with Nestlé’s Silicon Valley Innovation experts.I was responsible for reinvigorating the agency's approach to campaign planning and storytelling to reflect a more integrated, consumer centred approach. -
Head Of PlanningHavas Helia Oct 2013 - Mar 2015London, United KingdomAs Head of the agency’s Planning function, I demonstrated my breadth and diversity of expertise, providing campaign planning for Dove, Surf, Nestlé Dolce Gusto, EasyJet and TSB, strategic planning for Unilever on data and digital, and CRM planning for E.ON, Compare The Market and Tesco Clubcard.A key contributor to 33% growth of revenues in FY 2013 – 2014, I led major successful pitches. Highlights include integrated global campaigns for Surf, one of the first influencer-led campaigns for Simple and pithing, winning and launching a loyalty program for Stonegate Pubs in just 12 weeks. In addition, I led a behaviour change programme for E.ON, nudging customers to lower energy usage based around data analysis and social norm principles, and drove a channel shift to online account management, personalisation and always on communications. -
Co-FounderCarrots Jul 2011 - Mar 2014London, United KingdomTech start up linking health based data to rewards programs to motivate people to lead more active, healthier lives
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Strategic PlannerCrayon London May 2011 - Feb 2012London, United KingdomI led strategic planning on major accounts, including The National Lottery, BT.com and Nintendo, providing multi-channel strategy development, consumer engagement and CRM thought leadership reports.
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Consultant Cmo(Various) Mar 2009 - Jul 2010London, United KingdomI headed marketing for a number of challenger brands during this period, including the UK’s first low cost gym chain, backed by Dragons Dens’ James Caan, and was an early entrant into the wearable tech space. -
Marketing DirectorLa Fitness Jan 2006 - Mar 2009I pioneered the use of digital channels in the health club sector globally, establishing LA Fitness as the first-ever gym chain to offer online membership signup and to use email and mobile marketing as a customer acquisition and retention strategy. I developed an industry-leading data-driven customer engagement programme that resulted in a 15% EBITDA increase, and led the brand to top all categories for the sector in YouGov’s Brand Index survey, 2007. -
Marketing DirectorEmap Communications Dec 2003 - Dec 2005Developing a strong digital presence for the UK’s leading B2B media company, I generated a 37% increase in subscription revenues for core brands, Retail Week and Drapers magazines, through establishment of online presence, and subsequently relaunched Retail Week, which improved acquisition rates by 57% and average yield per subscriber by 48%.
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Marketing ConsultantEurostar May 2003 - Nov 2003London, United KingdomI delivered three high-profile projects that increased passenger traffic by 24% in month one, with the ‘Fly Eurostar’ campaign winning an IPA Effectiveness Award in 2004.This included the development of a comprehensive CRM strategy and implementation plan across three countries, with recommendations for data collection, database design, analysis and segmentation of customers, KPIs, communications planning, future development of Eurostar’s loyalty programme, and continued focus on the SME market. -
Planner & ConsultantSainsburys Sep 2002 - May 2003I increased customer responsiveness through transitioning the business to a client-centric approach, formulating a new communications strategy and planning tool, introducing behavioural and attitudinal targeting, and improving customer segments. -
Marketing DirectorReed Exhibitions Apr 2001 - Jun 2002Spearheading use of digital channels for the UK’s number one exhibitions company, I delivered double-digit improvement in web traffic and conversion. In addition, I set up a fully functioning in-house marketing department for Reed, realising a significant reduction in cost base, whilst improving all marketing value metrics. -
Head Of CrmSky Sep 1999 - Apr 2001London, United KingdomI launched the CRM programme and customer journey plan for the world’s first interactive TV service, winning multiple awards, including FEDMA 2000 Gold and Silver for direct marketing creativity and effectiveness. In year one, >500,000 Sky households made purchases through their TV with a >40% repeat rate, and 4 million households used banking, email and gaming functionalities. -
ConsultantOgilvyone Jun 1998 - Sep 1999Delivering some of the earliest data-driven marketing campaigns and strategies for Deutsche Bank, IBM and Royal Mail, I bridged the divide between agency creative and account teams, technical specialists and clients.
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Customer Engagement ManagerShell Jun 1996 - Jun 1998London, United KingdomI developed Shell's use of the SMART loyalty programme from a simple sales promotion tool to a CRM enabler. One million new cardholders were recruited to the SMART programme during this period, with segmentation of all members into 14 communicable segments using behavioural, geo-demographic and attitudinal data. Local marketing programmes generated an average 130% ROI. Part of the UK Transformation team. -
ConsultantAbram, Hawkes Plc Oct 1994 - May 1996Haywards HeathProvided strategic marketing advice to FTSE 250 companies, including Thomas Cook and Lloyds Bank.
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Senior Account ExecutivePromotional Campaigns Ltd Feb 1993 - Sep 1994London, United KingdomKey clients included Sun Maid California Raisins, Sunsweet California Prunes, London Herb and Spice Company Fruit and Herb teas and Thomas Cook.
Mark Jenkins Education Details
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Havas Executive Leadership Programme -
ItsNeuro Linguistic Programming -
Business Studies -
Business Administration And Management, General
Frequently Asked Questions about Mark Jenkins
What company does Mark Jenkins work for?
Mark Jenkins works for Leshop
What is Mark Jenkins's role at the current company?
Mark Jenkins's current role is Chief Strategy Officer ♦ Agency Founder ♦ Global Strategic Marketer ♦ Extensive Agency and Client CMO experience ♦ Transformational Leader.
What schools did Mark Jenkins attend?
Mark Jenkins attended The Wharton School, Its, Kingston University, University Of North Carolina At Charlotte.
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