Mark Barry Email & Phone Number

Nashville, Tennessee, United States

Nashville, Tennessee, United States

Greater Nashville Area, Tn

Two-pronged focus to (1) encourage financial support through individual, family, and corporate donations, including events and campaigns, and (2) communicate the agency’s messages to gain and enhance stakeholder support and engagement. Close collaboration with Board Mission Advancement Committee. Reported to Executive Director. Management team member. Supervised staff of 1-2.• Mission Advancement generated funds (excluding government and United Way grants) were nearly $1MM in my last year, up from $350K-$400K earlier in the decade.• In addition to creative and operational oversight for agency’s traditional printed materials (newsletters, annual reports), demonstrably boosted the agency’s overall media presence through enhanced use of new-media: Facebook page (created in mid-2012) Likes grew from 0 to nearly 5000 during my tenure. E-mail blast process grew a mailing list exceeding 4300. Redesigned (2014) website saw 12,750/month page views (+45%), 3100/month sessions (+10%), increased session durations (+4%) and page views/session (+32%).• Chaired 50th Anniversary Task Force of staff, Board, and volunteers to create and execute six-month activity plan for key July 2012 agency milestone.• Developed business processes (including billing, invoice aging, and accounts receivables) and operational enhancement strategies for start-up social entrepreneurial initiative offering job training to unemployed and underemployed in order to enhance clients’ labor force marketability and improve the odds for individual and family financial sustainability. At its peak, the program generated $200K - $250K/year.• Member Catholic Charities USA Development/Communications Section Steering Committee (2013-2018).

Nashville Metropolitan Area

Managed material assistance center connecting 12,000 survivors of region’s May 2010 “1000 year” floods with $210,000 worth of household goods. Responsibilities included resource generation (volunteers, material goods, support equipment and supplies), merchandising, and Long Term Recovery team collaboration. Directed team of 3 plus countless volunteers.

Greater Nashville Area, Tn

Created upper level undergraduate Marketing courses on Product Management (Fall 2013), Marketing Research (Fall 2014), and Advertising (Spring 2016 projected) to enhance the school's Business Department curriculum offerings. Product Management course reoffered in Spring 2015.

Nashville, Tn

Contributing book reviewer for quarterly print publication (with online availability) on new books and other media targeted to the Catholic audience. Converted to 100% online in 2013. Ceased publication February 28, 2013.

Franklin, Tn

Taught upper-level undergraduate survey course on Marketing & Sales, including 20 hours of classroom instruction.

Sole practitioner advising for-profit & nonprofit clients on C-level matters. Assignments center on strategic planning and revenue generation through brand building, product development, and communications.• Researched and developed comprehensive strategic and tactical entry plan with 8-figure sales potential for $100+ million segment of $900+ million category for private nationally-distributing consumer products manufacturer.• Created development solicitation tools for $180,000 18-month firm-funding initiative for two critical feeding programs sponsored by a major regional human services agency. • Produced contingency planning model enabling non-profit CEO to monitor agency finances 18-24 months out.• Prepared and presented industry niche best practices seminar to publicly-held consumer products manufacturer.Industry experience: CPG, manufacturing, food service (institutional, QSR, casual, fine dining), financial services, automotive (retail, parts), advertising/public relations, consulting, non-profit.

Smyrna, Tn

Privately held (branded, private label) $500+ million CPG manufacturer serving major U.S. and Canadian Food-Drug-Mass-Club retailers. ♦ Director of Marketing // 2007-2008 Managed 4-member team responsible for products generating $310 million in annual sales plus $225K expense budget. Full life cycle product management from ideation to discontinuation. Managed use of syndicated, primary and secondary research. U.S. & Canada key customer team selling participant. Recurring interaction with all operational areas.• Grew Oral Care sales to $93.3 million through far-reaching new product program.• Collaborated “field preparation/cultivation” with Sales; orchestrated internal launch of groundbreaking $4 million Canadian Oral Care business.• Implemented $100,000+ product material reduction initiative for Sam’s/Costco First Aids programs; $100,000+ Mouthwash shipping case material reduction program.• Lead role on 2007 transition team for product line consolidation/manufacturing transfer; met project objectives for completion (5 months) and customer disruption (minimal).• Recruited by American Dental Association for Sept 2007 ADA Seal focus group.♦ Marketing Category Dir // 1998-2007; Category Mgr // 1995-1998; Product Mgr // 1991-1995Led development, growth of company’s Oral Care, First Aids, Sun Care, Hair Care, Baby Care & Skin Care programs. Directed annual category strategic planning. Managed sourcing/use of primary, syndicated research. Established pricing strategy. Oversaw communications support, including PR.• Created Drug channel-based multi-category Adult Incontinence toiletries program.• Developed exclusive McKids®/McBaby® bath care program for Wal-Mart. (First wave included 6 unique products/packages plus in-store communications support.)• Administered 30+ on-line retailer-initiated reverse auctions. Designed pre-auction preparation process.• ID'ed research-based fluoride-centered Oral Care program generating $3-5 million in annual sales.

Mba, Marketing With Secondary Studies In Finance

Activities and Societies: Owen School Student Association, Founding President

Catholic Charities Usa "Social Enterprise Boot Camp", Gigot Center For Social Enterprise

Certificate Of Graduate Studies, Sustainable Practice

Activities and Societies: Capstone project: Designed and implemented "best practices" survey relative to college/university residential.

Ba, Economics With Secondary Studies In Political Science

Activities and Societies: Sigma Phi Epsilon

High School Diploma

Activities and Societies: Key Club International Secretary National Honor Society Sophomore Class President

Bachelor'S Degree, Economics